Make It Personal: Mastering the Digital Customer Experience

90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not get lost among the competition. Digital Marketing plays a key role in how businesses and customers interact through email, social media and website best practices. Creating unique, compelling messaging and expanding brand experiences which are unique to each customer segment are more important than ever to capture, retain, nurture and grow direct consumer relationships.  

This 75-90 minute live webinar will cover key facets on ways to turn up the volume on performance-driven digital marketing strategies using customer segmentation and personalized communications which will help wineries attract, retain and stay connected with customers. Each attendee will receive a DTC Best Practices Workbook to accompany each session.

The DTC WebTrack sales and marketing webinar series are live interactive sessions which provide best practices to leverage across DTC Sales and marketing channels. The webinar content is designed for DTC managers and business owners and covers trending DTC market topics and includes a best practices workbook to help you document and implement learnings within your organization. This seminar series is hosted by Laura Larson, who as Founder of Virtual Vines established a professional selling skills curriculum which she used and taught over a 25 year sales management career working for Fortune 100 technology companies. Along with her extensive background leading Global sales and digital marketing strategies with commercial businesses, Laura leverages her hospitality background, knowledge of wine, and passion to teach in a compact and comprehensive framework which, if applied effectively, will produce immediate results.

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