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To Have and to Hold: Romancing Your Wine Club
October 22, 2018 @ 9:00 am - 10:30 am$75 – $95
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across club memberships, competition is growing and customer loyalty can be easily be swayed with a simple promise of something different. As a result, oftentimes wineries spend more time focused on customer retention strategies vs. building more intrigue into their club programs and keeping those who are already committed around as long as they can.
This session will focus on the difference between customer retention and customer loyalty and offer up some creative ideas to kick things up a notch to add some spark into your wine club program. Using personalization, segmentation and simple 80/20 marketing logic, this live snap track webinar will provide some thought- provoking ideas which will help keep your customer romance alive.
This session runs approximately 75 minutes with additional time for Q&A if required. Each attendee will receive a session workbook to help capture and implement best practices unique to each business.
Can’t attend a live session? Recordings are also available for purchase.
The DTC Sales WebTrack sessions are live, interactive on line seminars which provide sales training coaching, tips and best practices to leverage across various DTC sales and marketing channels. These short, content packed sessions are designed to cater to spot skill development and coaching for the busy sales professional or manager, are approximately 60- 90 minutes in length and can be conveniently attended remotely– from anywhere on any device.
The DTC Sales WebTrack series is hosted by Laura Larson, who as Founder of Virtual Vines established a professional selling skills curriculum which she used and taught over a 25 year sales management career working for Fortune 100 Global firms. With a strong hospitality background and expertise working with wineries, she leverages a combination of Industry proven best practices and a passion to teach within a compact and comprehensive framework which, if applied effectively, will produce immediate results.