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The 80/20 Rule – Maximize Returns Within Your Top Client Base

July 25, 2018 @ 9:00 am - 10:00 am


The 80/20 principle applies to most business relationships… that is, 80% return is determined by 20% of customers. While generating traffic to capture new buyers is important, it is often inconsistent based on seasonality, demographics and market trends. Wineries need to re-focus on building a strong foundation within the constructs of their existing customer base and implementing marketing strategies that develop closer relationships, ultimately increasing sales and customer longevity. This in-depth web training session will provide best practices on how to use performance-based marketing techniques to cater to a winery’s top client base using intelligent data gathering, personalization, and segmentation techniques. From the tasting room visit, email messaging, website experiences or high touch wine club strategies, leveraging the 80/20 Principle can dramatically increase sales and grow brand loyalty among top buyers. 
This session is packed with approximately 60-75 minutes of content and may include additional time for Q&A. Each registrant will receive a session workbook to help capture and implement best practices which can be leveraged for each unique business.

DTC Sales Web Tracks are 60-90 minute interactive web based sessions which offer a forum to learn best practices and creative approaches to DtC sales strategy, design and delivery strategies for winery sales and marketing professionals to stay ahead of the curve on market trends. The on line venue offers registrants flexibility to attend at convenient times– from anywhere on any device.

The Web Track series is hosted by Virtual Vines, a DtC Services Consulting firm specializing in bringing sales and marketing expertise to small to medium sized wineries. Virtual Vines’ professional sales and marketing training program is based on core principles used for enterprise selling, digital marketing and business development programs successfully implemented across Fortune 500 companies. With over a 25 year career teaching and integrating successful selling strategies in technology, client services and in the hospitality industry, Virtual Vines has built a compact and comprehensive DtC framework which, if applied effectively, will produce immediate results.


If I can’t find a date or time that works with my schedule, what other options do I have to attend the seminar?

Virtual Vines offers custom times and dates by request based on availability and for groups of three or more, arrangements can be made to host any of our DTC Webtracks on site. 
Recordings are also available for purchase. Just select any date to register and select “Recording” as your ticket type when checking out. The recording will be sent within 24 hours after the scheduled workshop.

Where can I contact the organizer with any questions?

Is my registration/ticket transferrable?

Registrations for live courses are transferable. Please send transfer requests by email to: at least 24 hours in advance of the scheduled session.

What is the refund policy?

There is no refund policy, however, registrations can be transferred to an alternate date. Requests must be made within 24 hours of the scheduled event via email: 
Failure to notify within 24 hours will result in forfeiture of ticket purchase.


July 25, 2018
9:00 am - 10:00 am
Event Category:


Virtual Vines