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The 80/20 Rule- Maximize Returns Within Your Top Client Base

August 21 @ 10:30 am - 11:30 am

$75 – $95

The 80/20 principle applies to most business relationships… that is, 80% return is determined by 20% of customers. While generating traffic to capture new buyers is important, it is often inconsistent based on seasonality, demographics and market trends. Wineries need to re-focus on building a strong foundation within the constructs of their existing customer base and implementing marketing strategies that develop closer relationships, ultimately increasing sales and customer longevity. This in-depth web training session will provide best practices on how to use performance-based marketing techniques to cater to a winery’s top client base using intelligent data gathering, personalization, and segmentation techniques. From the tasting room visit, email messaging, website experiences or high touch wine club strategies, leveraging the 80/20 Principle can dramatically increase sales and grow brand loyalty among top buyers.
This session is packed with approximately 60-75 minutes of content and may include additional time for Q&A. Each registrant will receive a session workbook to help capture and implement best practices which can be leveraged for each unique business.

Details

Date:
August 21
Time:
10:30 am - 11:30 am
Cost:
$75 – $95
Event Category:
Event Tags:
Website:
https://www.eventbrite.com/e/the-8020-rule-maximize-returns-within-your-top-client-base-registration-25405876661

Organizer

Virtual Vines
Email:
info@virtual-vines.com
Website:
www.virtual-vines.com

Venue

Webinar