The Wine Marketing & Tourism Conference serves two needs: 1) It provides hard information about the critical subjects of wine marketing and wine tourism that you can bring home to both grow and improve your local offerings and 2) It provides a forum for meeting your fellow leaders working on the marketing and tourism sides of the wine industry. The conference will appeal to:
- Wineries that would like to increase the number of visitors to their winery, improve cellar door sales, and be more effective in marketing
- Winery Associations and Destination Marketing Organizations who are tasked to increase the number of butts in seats, bodies in beds, and inquiring minds at area attractions
- Tour operators, travel agencies, transportation companies, and event planners who provide wine tourism offerings to the public
- Hotels and restaurants that are located in wine areas around the world
- Public relations professionals and other consultants to the wine and tourism industries
- Academics and students from university wine business programs
- Media and bloggers who write about wine and tourism
What can you expect to get out of the conference?
- An overview of the current state of wine tourism from our keynote speakers and industry panels
- Specific, useful information you can use in subjects such as social media, digital marketing, staffing, technology, tasting room management, and more from our breakout sessions and pre-conference workshops
- Networking opportunities during sessions and at receptions and optional dinners
- An opportunity to pour your wine at our Wednesday evening reception if you are one of the first 40 non-profit or governmental winery associations or DMOs registered to attend
- Two wine receptions included in the conference price