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November 2018

To Whom It Will Concern – Connecting Through Email Marketing

November 20 @ 9:30 am - 11:00 pm
Webinar
$75 – $95

The total number of email accounts exceeded 5.3B in 2017. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US-based wineries and reported the top 20% wineries critical success factors are using email programs as their primary strategy to drive their e-commerce business. With the average person receiving 80-120 emails a day, how do you…

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World Bulk Wine Exhibition

November 26 - November 27
Amsterdam RAI, Europaplein 22
Amsterdam, 1078 GZ Netherlands
+ Google Map

THE WORLD' S LARGEST TRADE FAIR DEDICATED TO THE BULK WINE BUSINESS An event that gathers, during only two days, 75% of the bulk wine supply that is exported worldwide. In 2018, the WBWE celebrates 10 years attracting the entire international wine industry to Amsterdam with the very same objective: TO DO BUSINESS. CYCLE OF CONFERENCES – BULK WINE: NEW CHALLENGES, GREAT OPPORTUNITIES. Dialogue, debate and analysis carried out by some of the most relevant players and personalities from the industry…

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DTC Sales WebTrack: The Host with the Most Relationship Selling

November 26 @ 9:00 am - 10:30 am
Webinar
$75 – $95

In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will demonstrate how to build these techniques into the DTC selling model and offer winery/ hospitality staff tips on how to better qualify guests, build connections…

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To Have and To Hold- Romancing Your Wine Club

November 26 @ 12:00 pm - 1:30 pm
Webinar
$75 – $95

Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across club memberships, competition is growing and customer loyalty can be easily be swayed with a simple promise of something different. As a result, oftentimes wineries…

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December 2018

The Digital Customer Journey- Make an Impact at Every Touchpoint

December 3 @ 9:00 am - 10:30 pm
Webinar
$75 – $95

90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not get lost among the competition. Digital Marketing plays a key role in how businesses and customers interact through email, social media and website best practices. Creating unique, compelling messaging and expanding brand experiences which are…

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Talent and the Tasting Room- Building a High Performance Sales Culture

December 4 @ 9:30 am - 11:00 am
Webinar
$105 – $125

Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge as wineries require more in-depth sales skills and loyalty from their hospitality staff. Designed for hospitality and sales managers or business owners, this 90-minute live webinar offers a step by step best practices workshop on effective ways to attract, recruit, interview, hire, train, compensate and motivate top talent with the…

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The 80/20 Rule – How to Increase DTC Sales With Your Top Client Base

December 4 @ 12:00 pm - 1:30 pm
$75 – $95

In today's fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a losing proposition. Leveraging unique customer profiles and data are key elements in determining what types of customers are or have the potential to have the highest impact on sales. The 80/20 principle applies to most business relationships... that is, 80% return is determined by 20% of customers. While generating traffic to capture new buyers is important, it…

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Wine Industry + Spirits & Beer Awards

December 4 @ 4:00 pm - 6:30 pm
Doubletree Hotel, 1 Doubletree Drive
Rohnert Park, 94928 United States
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$70 – $715

Join us at an awards reception honoring exceptional leaders and suppliers in the wine, spirits and beer industries located in the North Bay. PLUS, Wine Industry Network will award its WINnovation Awards, recognizing the most innovative industry suppliers and service professionals. Prior to the awards, network and mingle with people from various wine, beer and spirit industries while enjoying refreshments and appetizers. Register Now  

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North Coast Wine Industry Expo

December 6 @ 9:00 am - 4:00 pm
Sonoma County Fairgrounds, 1350 Bennett Valley Rd.
Santa Rosa, CA 95404 United States
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Join us at THE Buying Show for the Wine Industry! The 7th Annual North Coast Wine Industry Expo (@WINexpo) has become an integral event for the North Coast wine industry bringing Sonoma, Napa, Lake & Mendocino Counties together for an all-inclusive Trade Show & Conference. WIN Expo continues to draw the highest caliber exhibitors and over 3300 attendees making it the second largest wine industry trade show in North America. The event will be held in two buildings, Grace Pavilion…

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The Digital Customer Journey- Make an Impact at Every Touchpoint

December 13 @ 12:00 pm - 1:30 pm
Webinar
$75 – $95

90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not get lost among the competition. Digital Marketing plays a key role in how businesses and customers interact through email, social media and website best practices. Creating unique, compelling messaging and expanding brand experiences which are…

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