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October 2017

DTC Sales Web Track: To Have and To Hold- Romancing Your Wine Club

October 19 @ 9:00 am - 10:00 am
Webinar
$95

Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across club memberships, competition is growing and customer loyalty can be easily be swayed with a simple promise of something different. As a result, oftentimes wineries…

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IGGPRA’s October seminar: Vines Never Sleep

October 19 @ 1:00 pm - 4:00 pm
Castoro Cellars, 1315 N Bethel Rd
Templeton, CA 93465 United States
+ Google Map
Free - $30

After what looks to be a difficult production year for Central Coast wine grape growers, there may be some relief ahead. Devin Best, Executive Director for the Upper Salinas/Las Tablas Resource Conservation District says there are several grant opportunities available to growers in 2018. He will discuss them at Vines Never Sleep – a seminar hosted by the Independent Grape Growers of the Paso Robles Area (IGGPRA) on October 19, 2017 at 1:00 p.m. at Castoro Cellars in Paso Robles.…

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The 80/20 Rule- Building A High Touch DTC Client Strategy

October 23 @ 9:00 am - 10:00 am
Webinar
$95

The 80/20 principle applies to most business relationships... that is, 80% return is determined by 20% of customers. Today wineries need to focus on building marketing strategies which offer unique differentiators to appeal to their preferred buyers by building closer relationships, offering memorable experiences and inspiration. This in depth web training session will provide best practices on how to use white glove marketing techniques to cater to the top 20% through intelligent data gathering, personalization and segmentation designed to intrigue,…

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DTC Sales Snap Track: The Host with the Most- Relationship Selling

October 26 @ 12:30 pm - 1:15 pm
Webinar
$75

In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This 45 minute live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will demonstrate how to build these techniques into the DTC selling model and offer winery/ hospitality staff tips on how to better qualify guests, build connections…

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November 2017

The 80/20 Rule- Building a High Touch Client Strategy

November 2 @ 9:00 am - 10:15 am
Webinar
$95

The 80/20 principle applies to most business relationships... that is, 80% return is determined by 20% of customers. Today wineries need to focus on building marketing strategies which offer unique differentiators to appeal to their preferred buyers by building closer relationships, offering memorable experiences and inspiration. This in depth web training session will provide best practices on how to use white glove marketing techniques to cater to the top 20% through intelligent data gathering, personalization and segmentation designed to intrigue,…

Find out more »

To Have and To Hold- Romancing Your Wine Club

November 2 @ 12:00 pm - 1:00 pm
Webinar
$95

Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across club memberships, competition is growing and customer loyalty can be easily be swayed with a simple promise of something different. As a result, oftentimes wineries…

Find out more »

Wine and Food Affair

November 4 @ 11:00 am - November 5 @ 4:00 pm

Wine & Food Affair ~ Tasting Along the Wine Road is the premier event for Wine Road – Northern Sonoma County! Join us for a weekend of wine and food pairing in the Alexander, Dry Creek and Russian River Valleys. All of the wineries participating will have a favorite winery recipe available online, which they will prepare both days for you to sample, along with the perfect wine. Ticket holders will receive their tasting glass and wristband upon check-in. Winemaker Breakfast…

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Wine Marketing & Tourism Conference

November 6 @ 8:30 am - November 8 @ 3:00 pm
Hyatt Vineyard Creek Hotel & Spa, 170 Railroad Street
Santa Rosa, CA 95401 United States
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$400 - $425

The Wine Marketing & Tourism Conference serves two needs: 1) It provides hard information about the critical subjects of wine marketing and wine tourism that you can bring home to both grow and improve your local offerings and 2) It provides a forum for meeting your fellow leaders working on the marketing and tourism sides of the wine industry. The conference will appeal to: Wineries that would like to increase the number of visitors to their winery, improve cellar door sales, and be more effective in…

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Talent and the Tasting Room – Building a High Performance Sales Culture

November 6 @ 9:00 am - 10:15 am
Webinar
$95

Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance driven culture has become paramount to meet market demands and an ongoing challenge as wineries require more in depth skills and commitments from their hospitality staff. This live webinar will share best practices and creative ideas on how to attract and motivate top talent to increase sales performance and promote employee commitments and longevity. The session will offer 60 minutes of content followed…

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The 80/20 Rule – Building a High Touch Client Strategy

November 7 @ 8:30 am - 9:45 am
Webinar
$95

The 80/20 principle applies to most business relationships… that is, 80% return is determined by 20% of customers. Today wineries need to focus on building marketing strategies which offer unique differentiators to appeal to their preferred buyers by building closer relationships, offering memorable experiences and inspiration. This in depth web training session will provide best practices on how to use white glove marketing techniques to cater to the top 20% through intelligent data gathering, personalization and segmentation designed to intrigue,…

Find out more »
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