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October 2017

DTC Sales Snap Track: The Host with the Most- Relationship Selling

October 26 @ 12:30 pm - 1:15 pm
Webinar
$75

In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This 45 minute live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will demonstrate how to build these techniques into the DTC selling model and offer winery/ hospitality staff tips on how to better qualify guests, build connections…

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November 2017

The 80/20 Rule- Building a High Touch Client Strategy

November 2 @ 9:00 am - 10:15 am
Webinar
$95

The 80/20 principle applies to most business relationships... that is, 80% return is determined by 20% of customers. Today wineries need to focus on building marketing strategies which offer unique differentiators to appeal to their preferred buyers by building closer relationships, offering memorable experiences and inspiration. This in depth web training session will provide best practices on how to use white glove marketing techniques to cater to the top 20% through intelligent data gathering, personalization and segmentation designed to intrigue,…

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To Have and To Hold- Romancing Your Wine Club

November 2 @ 12:00 pm - 1:00 pm
Webinar
$95

Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across club memberships, competition is growing and customer loyalty can be easily be swayed with a simple promise of something different. As a result, oftentimes wineries…

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Wine and Food Affair

November 4 @ 11:00 am - November 5 @ 4:00 pm

Wine & Food Affair ~ Tasting Along the Wine Road is the premier event for Wine Road – Northern Sonoma County! Join us for a weekend of wine and food pairing in the Alexander, Dry Creek and Russian River Valleys. All of the wineries participating will have a favorite winery recipe available online, which they will prepare both days for you to sample, along with the perfect wine. Ticket holders will receive their tasting glass and wristband upon check-in. Winemaker Breakfast…

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Wine Marketing & Tourism Conference

November 6 @ 8:30 am - November 8 @ 3:00 pm
Hyatt Vineyard Creek Hotel & Spa, 170 Railroad Street
Santa Rosa, CA 95401 United States
+ Google Map
$400 - $425

The Wine Marketing & Tourism Conference serves two needs: 1) It provides hard information about the critical subjects of wine marketing and wine tourism that you can bring home to both grow and improve your local offerings and 2) It provides a forum for meeting your fellow leaders working on the marketing and tourism sides of the wine industry. The conference will appeal to: Wineries that would like to increase the number of visitors to their winery, improve cellar door sales, and be more effective in…

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Talent and the Tasting Room – Building a High Performance Sales Culture

November 6 @ 9:00 am - 10:15 am
Webinar
$95

Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance driven culture has become paramount to meet market demands and an ongoing challenge as wineries require more in depth skills and commitments from their hospitality staff. This live webinar will share best practices and creative ideas on how to attract and motivate top talent to increase sales performance and promote employee commitments and longevity. The session will offer 60 minutes of content followed…

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The 80/20 Rule – Building a High Touch Client Strategy

November 7 @ 8:30 am - 9:45 am
Webinar
$95

The 80/20 principle applies to most business relationships… that is, 80% return is determined by 20% of customers. Today wineries need to focus on building marketing strategies which offer unique differentiators to appeal to their preferred buyers by building closer relationships, offering memorable experiences and inspiration. This in depth web training session will provide best practices on how to use white glove marketing techniques to cater to the top 20% through intelligent data gathering, personalization and segmentation designed to intrigue,…

Find out more »

Connecting through Email Marketing

November 7 @ 12:00 pm - 12:45 pm
Webinar
$75

The total number of email accounts exceeded 4.3B in 2016. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US based wineries and reported the top 20% wineries critical success factors are using email programs as their primary strategy to drive their ecommerce business. With the average person receiving 80-120 emails a day how do…

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Wine Bloggers Conference

November 9 - November 12
Hyatt Vineyard Creek Hotel & Spa, 170 Railroad Street
Santa Rosa, CA 95401 United States
+ Google Map

The Wine Bloggers Conference was founded in 2008 as one of the first niche blogging conferences in the world – and certainly the first major gathering of wine bloggers. In 2017, after traveling around North America, the conference will return to its roots in Sonoma County, California for the 10th annual event. Approximately 350 attendees will converge on Santa Rosa for the November 9 – 12 conference. Wine bloggers are not only passionate about wine. They are energized by writing about wine, wineries,…

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DTC Sales Snap Track: The Host with the Most- Relationship Selling

November 9 @ 9:00 am - 9:45 am
Webinar
$75

In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This 45 minute live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will demonstrate how to build these techniques into the DTC selling model and offer winery/ hospitality staff tips on how to better qualify guests, build connections…

Find out more »
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