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January 2019

The Napa Vintage Report

January 22 @ 8:00 am - 5:00 pm
The Westin Verasa Napa, 1314 McKinstry St.
Napa, CA 94559 United States
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The Napa Vintage Report is where the region’s leading winegrowers go to gain an understanding of the previous year’s growing season and explore innovative technologies that can impact quality and yield. Considering the moderate weather patterns of 2018, we will look at how a long season impacted vine physiology and grape maturity profiles. With impressive yields, 2018 turned out to be a great growing year. Join us on January 22 to learn from scientific and technical leaders from around the…

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Direct to Consumer Wine Symposium

January 23 - January 24
Hilton Concord Hotel, 1970 Diamond Blvd.
Concord, CA 94520 United States
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$600 – $675

Now in its 12th year, the popular DTC Wine Symposium is the wine industry’s annual, national summit on direct marketing and sales. The DTC Wine Symposium is presented by and a fundraiser for Free the Grapes! The event has raised more than $1 million for Free the Grapes’ PR campaign, and the Coalition for Free Trade’s legal work (CFT “retired” in 2014 after achieving its goals). These two groups have worked closely with industry representatives and regional associations to streamline…

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2019 Ahead of the Curve – Supporting the Preservation of Agriculture

January 23 @ 8:00 am - 2:00 pm
Lincoln Theater, 100 California Dr
Yountville, CA 94599 United States
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$250 – $350

On Wednesday, January 23, the Napa Valley Grapegrowers will present Ahead of the Curve 2019: Supporting the Preservation of Agriculture. This half-day symposium and luncheon offers a unique opportunity to learn from global leaders in agriculture, sustainability, leadership, wine trends, and demographics, as they provide thought-provoking inspiration to help shape how we will preserve and promote Napa Valley's vineyards for many generations to come. “What makes Napa Valley so special is our commitment to agriculture and excellence in sustainable farming…

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Wine Club Forum Meeting Launch

January 23 @ 6:00 pm - 8:00 pm, 135 Gasser Drive, Suite A
Napa, 94559 United States
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Joining a professional forum group should be about more than sitting back and listening to a keynote speaker. It should be a chance to take your own experiences and share them with others in your field. It’s about giving you the opportunity to engage with your peers, share real-life stories, and offer practical advice in a professional, confidential forum. Bring a bottle to share (perhaps from one of your wine clubs) as we network and learn about one another's wine…

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Trending… Sustainable Wineries: Emission Controls

January 24 @ 11:30 am - 1:30 pm
UC Irvine Applied Innovation, 5141 California Avenue #250
Irvine, CA 92617 United States
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Join us on January 24, 2019 as Sustain SoCal addresses the challenges of creating a more sustainable winery operation. Wineries are striving to succeed economically while conducting more sustainable practices and complying with environmental regulations, including emerging emission requirements being implemented by the various air quality and GHG regulatory agencies. Actions impacting wineries by the California Air Resources Board (CARB) and various regional air quality management agencies focus on winery emissions is continuing to evolve and effect winery businesses throughout the State.…

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The Digital Customer Journey- Make an Impact at Every Touchpoint

January 28 @ 8:30 am - 10:30 am
$75 – $95

90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not get lost among the competition. Digital Marketing plays a key role in how businesses and customers interact through email, social media and website best practices. Creating unique, compelling messaging and expanding brand experiences which are…

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Unified Wine & Grape Symposium

January 29 - January 31
Sacramento Convention Center, 1400 J St
Sacramento, CA 95814 United States
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$35 – $765

The Unified Wine & Grape Symposium program features sessions and a two-day trade show. Meeting the Needs of the Industry Since the American Society for Enology and Viticulture (ASEV) and the California Association of Winegrape Growers (CAWG) joined forces to create the Unified Wine & Grape Symposium in 1995, it has become the largest wine and grape conference in the nation. And while we’re proud of the size of the Unified Symposium, it is our established reputation for providing outstanding,…

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To Whom It Will Concern – Connecting Through Email Marketing

January 30 @ 9:00 am - 10:30 am
$75 – $95

The total number of email accounts exceeded 5.3B in 2017. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US-based wineries and reported the top 20% wineries critical success factors are using email programs as their primary strategy to drive their e-commerce business. With the average person receiving 80-120 emails a day, how do you…

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Talent and the Tasting Room- Building a High Performance Sales Culture

January 30 @ 12:00 pm - 1:30 pm
$105 – $125

Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge as wineries require more in-depth sales skills and loyalty from their hospitality staff. Designed for hospitality and sales managers or business owners, this 90-minute live webinar offers a step by step best practices workshop on effective ways to attract, recruit, interview, hire, train, compensate and motivate top talent with the…

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To Have and to Hold – Romancing Your Wine Club

January 30 @ 3:00 pm - 4:30 pm
$75 – $95

Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across club memberships, competition is growing and customer loyalty can be easily be swayed with a simple promise of something different. As a result, oftentimes wineries…

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