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July 2018

USA Wine Ratings

July 23 - July 24
South San Francisco Conference Center, 255 South Airport Boulevard
South San Francisco, CA 94080 United States
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USA Wine Ratings is of the leading brand competitions that happen annually in USA which rates Wine by Quality, Value, and Package. For any wine to earn its place on a retailer’s shelf or a restaurant’s alcohol list - and then vitally stay there - they need to be marketable and consumer driven and not just produced in the general hope it can find enough people willing to sell and buy it. That is why the USA Wine Ratings is…

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Talent and the Tasting Room – Building a High Performance Sales Culture

July 23 @ 9:00 am - 10:00 am
Webinar
$75

Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance driven culture has become paramount to meet market demands and an ongoing challenge as wineries require more in depth skills and commitments from their hospitality staff. This live webinar will share best practices and creative ideas on how to attract and motivate top talent to increase sales performance and promote employee commitments and longevity. The session will offer 60 -75 minutes of content…

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Wine Women Volunteer Program Launch

July 24 @ 5:30 pm - 7:30 pm
Raymond Vineyards, 849 Zinfandel Ln
St. Helena, CA 94574 United States
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Free

WINE WOMEN’s July 24th event, “Help Yourself. Volunteer!” offers guests tips on “How to Build Your Resume (through volunteerism) in 3 Steps.” This complimentary recruiting and orientation event will be held at Raymond Vineyards in St. Helena at 5:30 p.m. and will: demonstrate how guests can volunteer to enhance their resumes discuss how building leadership skills can add to guests’ CVs provide guests with an opportunity to learn about, and sign up for, their new Volunteer Program, which helps participants grow their networks and…

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2018 International Bulk Wine and Spirits Show

July 25 - July 26
South San Francisco Conference Center, 255 South Airport Boulevard
South San Francisco, CA 94080 United States
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The International Bulk Wine and Spirits Show (IBWSS) is an annual trade show and conference, open to trade professionals only, which takes place in San Francisco, CA. IBWSS visitors are buyers looking to meet up their demand of bulk wines, bulk spirits, private label programs, grape buying or contract manufacturing. WHO ARE THE VISITORS / BUYERS? Wineries, distilleries, importers, distributors, retailers, national and regional chains, negociants, brokerage firms and press members. WHERE AND WHEN July 25-26, 2018 – South San Francisco…

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The 80/20 Rule – Maximize Returns Within Your Top Client Base

July 25 @ 9:00 am - 10:00 am
Webinar
$75

The 80/20 principle applies to most business relationships… that is, 80% return is determined by 20% of customers. While generating traffic to capture new buyers is important, it is often inconsistent based on seasonality, demographics and market trends. Wineries need to re-focus on building a strong foundation within the constructs of their existing customer base and implementing marketing strategies that develop closer relationships, ultimately increasing sales and customer longevity. This in-depth web training session will provide best practices on how to…

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Make it Personal – Mastering the Digital Customer Experience

July 30 @ 9:00 am - 10:00 am
Webinar
$75

90% of DTC winery sales originate in the tasting room, however, many customers never return for an on site visit after their initial guest experience. As a result, most customer relationships are nurtured through digital contact: email, social media and website ecommerce. Personalization is one of the biggest digital marketing trends available to companies today to extend those relationships and wineries need to strategize on how to capture, retain, nurture and grow their relationships from keyboard to keyboard. WineDirect surveyed…

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The Host with the Most – Relationship Selling

July 30 @ 12:00 pm - 1:00 pm
Webinar
$75

In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will demonstrate how to build these techniques into the DTC selling model and offer winery/ hospitality staff tips on how to better qualify guests, build connections…

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To Whom It Will Concern – Connecting Through Email Marketing

July 30 @ 3:00 pm - 4:00 pm
Webinar
$75

The total number of email accounts exceeded 5.3B in 2017. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US-based wineries and reported the top 20% wineries critical success factors are using email programs as their primary strategy to drive their e-commerce business. With the average person receiving 80-120 emails a day, how do you…

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To Have and To Hold – Romancing Your Wine Club

July 31 @ 9:00 am - 10:00 am
Webinar
$75

Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across club memberships, competition is growing and customer loyalty can be easily be swayed with a simple promise of something different. As a result, oftentimes wineries…

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August 2018

Talent and the Tasting Room – Building a High Performance Sales Culture

August 1 @ 9:00 am - 10:00 am
Webinar
$75

Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance driven culture has become paramount to meet market demands and an ongoing challenge as wineries require more in depth skills and commitments from their hospitality staff. This live webinar will share best practices and creative ideas on how to attract and motivate top talent to increase sales performance and promote employee commitments and longevity. The session will offer 60 -75 minutes of content…

Find out more »
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