SommCon® is a leading conference and exposition for sommelier-level education and training of wine professionals and serious enthusiasts. Held annually, the conference brings together industry professionals of all levels to […]
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers […]
Managers face conflict and solve problems every day. Supervising employees with different personalities and work approaches can create confusion, disagreements and conflict. Resolving internal conflicts with individuals or between team […]
The 80/20 principle applies to most business relationships… that is, 80% return is determined by 20% of customers. Today wineries need to focus on building marketing strategies which offer unique […]
