The Stags Leap District Winegrowers are celebrating their 20th annual Vineyard to Vintner (V2V) weekend. This annual event gives visitors full backstage access to the wines, the vineyards and the people behind this iconic wine region. Vineyard to Vintner is a weekend of intimate experiences of tasting world renowned Cabernets while mingling with winery owners […]
he total number of email accounts exceeded 4.3B in 2016. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US based wineries and reported the top 20% wineries critical success […]
The 80/20 principle applies to most business relationships... that is, 80% return is determined by 20% of customers. Today wineries need to focus on building marketing strategies which offer unique differentiators to appeal to their preferred buyers by building closer relationships, offering memorable experiences and inspiration. This in depth web training session will provide best […]
*PLUS- lead generation using LinkedIn "If you can dream it, you can do it." - Walt Disney How many of us take time out of our busy lives to think about their vision? Not many. Let’s take Walt Disney’s advice and spend some time dreaming… As part of WINE WOMEN's Career Series, Claire Myers, Master […]
The two-day Sauvignon Blanc Experience event will bring together winemakers, sommeliers, growers, buyers, media and wine enthusiasts for learning, presentations, technical tastings and trials, food and wine pairings and a grand tasting featuring 40+ wineries. The trade-focused International Symposium on May 4 will feature speakers from France, New Zealand and regions around California, including prominent […]
90% of DTC winery sales originate in the tasting room, however, many customers never return for an on site visit after their initial guest experience. As a result, most customer relationships are nurtured through digital contact: email, social media and website ecommerce. Personalization is one of the biggest digital marketing trends available to companies today […]
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]
Wine Industry Network (WIN) hosted nearly 500 people at the first Wine & Weed Symposium on August 3, 2017 in Santa Rosa, CA. The primary focus of this one-day business conference was to help the wine industry better understand the cannabis industry and to examine what impact the legalization of recreational cannabis use in California […]
Celebrate spring in the Napa Valley at the Stewart Cellars ‘Farmer’s Market’ themed Spring Soiree, on Saturday, May 12, 2018, 2:30 - 5:30 p.m. The celebration will feature the second vintage of the newly released Stewart Cellars Sonoma Mountain Rosé, surprise Library Cabernet Sauvignon, live music, baked goods by Monday Bakery, flowers by Monkey Group, […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance driven culture has become paramount to meet market demands and an ongoing challenge as wineries require more in depth skills and commitments from their hospitality staff. This live webinar will share best practices and creative ideas on how […]
he total number of email accounts exceeded 4.3B in 2016. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US based wineries and reported the top 20% wineries critical success […]
The 80/20 principle applies to most business relationships... that is, 80% return is determined by 20% of customers. Today wineries need to focus on building marketing strategies which offer unique differentiators to appeal to their preferred buyers by building closer relationships, offering memorable experiences and inspiration. This in depth web training session will provide best […]
The Alcohol Beverage Importers & Distributors Conference has been designed specifically to serve the needs of small and medium sized wine, beer and liquor importers and distributors of USA. The ABID is two-day event to discuss day to day challenges, network with fellow importers and distributors from all over the country, find new ways to grow […]
The US beverage industry will be gathering at The Metropolitan Pavilion in New York City on May 15-16, 2018. If you are looking for importers in the US market or new state distributors to expand your current distribution, USA Trade Tasting is the must attend show of the year. Domestic trend-setters will again be showcasing […]
WineDirect’s popular roadshow series is coming to Woodinville! Join industry experts and winery professionals for presentations and discussion about: HOW TO SURVIVE IN THE NEW RETAIL AGE Jim Agger, VP Marketing & Business Development, WineDirect In this session we’ll share insights on how your winery can prepare for the monumental shifts in online and traditional retail […]
This complimentary technical seminar on Wine Filtration is presented by Gusmer Enterprises. Northern CA : May 15th, 2018 (Petaluma, CA - Sheraton) Central Valley: May 16th, 2018 (Lodi, CA - Wine&Roses) Central Coast: May 17th, 2018 (San Luis Obispo, CA - Embassy Suites) Please RSVP by May 7th, seating is limited. Presentation Topics and On-Site Demonstrations include: Membrane […]
This complimentary technical seminar on Wine Filtration is presented by Gusmer Enterprises. Northern CA : May 15th, 2018 (Petaluma, CA - Sheraton) Central Valley: May 16th, 2018 (Lodi, CA - Wine&Roses) Central Coast: May 17th, 2018 (San Luis Obispo, CA - Embassy Suites) Please RSVP by May 7th, seating is limited. Presentation Topics and On-Site Demonstrations include: Membrane […]
Join the Independent Grape Growers of the Paso Robles Area on May 16 to learn important updates on groundwater, pesticide use and safety, SIP certification methods and petiole sampling procedures and applications. Don't miss session three of the 2018 eight-part Practical Wine Grape Growing Series. It features many important updates on groundwater, pesticide use and safety, SIP certification […]
This complimentary technical seminar on Wine Filtration is presented by Gusmer Enterprises. Northern CA : May 15th, 2018 (Petaluma, CA - Sheraton) Central Valley: May 16th, 2018 (Lodi, CA - Wine&Roses) Central Coast: May 17th, 2018 (San Luis Obispo, CA - Embassy Suites) Please RSVP by May 7th, seating is limited. Presentation Topics and On-Site Demonstrations include: Membrane […]
Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a winery marketing workshop covering why customer insights and analytics are crucial to improving a winery’s marketing and sales efforts. Defining your target audience is the first step in effective marketing. A detailed customer insights profile allows you to uncover the essence […]
90% of DTC winery sales originate in the tasting room, however, many customers never return for an on site visit after their initial guest experience. As a result, most customer relationships are nurtured through digital contact: email, social media and website ecommerce. Personalization is one of the biggest digital marketing trends available to companies today […]
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]
he total number of email accounts exceeded 4.3B in 2016. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US based wineries and reported the top 20% wineries critical success […]
The 80/20 principle applies to most business relationships... that is, 80% return is determined by 20% of customers. Today wineries need to focus on building marketing strategies which offer unique differentiators to appeal to their preferred buyers by building closer relationships, offering memorable experiences and inspiration. This in depth web training session will provide best […]
Wine Road and DTC Wine Workshops have teamed up to present the “Building Wine Brand Ambassadors Workshop” on Wednesday, May 23rd 8:30 – 12:30 at the Best Western Dry Creek Inn, in Healdsburg. This half-day, hands-on workshop led by DTC Wine Workshops founder, Sandra Hess, will provide attendees the steps required to successfully establish and […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance driven culture has become paramount to meet market demands and an ongoing challenge as wineries require more in depth skills and commitments from their hospitality staff. This live webinar will share best practices and creative ideas on how […]
Wine Club Sales represent about 60% of direct wine sales income for wine brands getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided among several club events and pickup parties. […]
Part 1: 'HIRING & BUILDING A STRONG TEAM' Attendees Will Learn: How to Identify Tasting Room Talent What to Look for in a Resume How to Build a Strong, Cohesive Team Part 2: 'MANAGING YOUR TEAM' Attendees Will Learn: Identify Your Leadership Style Discover Ways to Motivate Your Team Learn How to Effectively Manage Your […]
A one-day workshop hosted by: UC Cooperative Extension Napa County Farm Bureau USDA-NRCS What do we know about ecosystem recovery after fire? How is fire affected by fuel & weather? What policies and practices are needed to reduce fire impacts? Register Agenda 8:00 AM Doors open, sign in, coffee and snacks 8:30 AM Welcome and workshop overview 8:45 AM Natural lands recovery […]
The 2018 ShipCompliant Wine Summit is our premier user conference that brings together many of our active product users. Now in it’s 13th year, the Summit will be providing the most current information on all things related to wine compliance. Filled with keynotes from industry experts, amazing breakout sessions, an exciting exhibition hall, one big […]
Today's wine market requires that wines be visually appealing to consumers, meaning that they be clear and free of sediment, with no off-colors, flavors or aromas. Wine stabilization is an important part of winemaking and includes microbial, protein, tartrate, aroma and color stability. For quality wine production, it is crucial to identify instabilities and understand […]
Don't miss the Sonoma County Winegrower's Annual Grower Seminar, Tradeshow and Barbeque on Friday, June 1st 2018. The event is open to all wine industry, allied industry members and the public. The tradeshow will feature over 50 vendors. Lunch with Sonoma County wines is included with the ticket price. This year's keynote speaker for the […]
