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Events for January 2, 2019

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9:00 am

The Digital Customer Journey – Make an Impact at Every Touchpoint

January 2 @ 9:00 am - 11:00 am
$75 – $95

90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not get lost among the competition. Digital Marketing plays a key […]

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12:00 pm

To Have and to Hold – Romancing Your Wine Club

January 2 @ 12:00 pm - 1:30 pm
$75 – $95

Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]

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