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Events for January 7, 2019

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Wine Speak Paso Robles

January 7 - January 10
The Carlton Hotel, 6005 El Camino Real
Atascadero, CA 93422 United States
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$50 – $795

A multifaceted cast of master sommeliers, wine industry leaders and hospitality professionals is set to convene at the inaugural “Wine Speak Paso Robles”—a trade-focused event that will take place in the Paso Robles wine country on January 7-10. Wine Speak Paso Robles features winemaker seminars, hospitality development seminars, technical winery tours and private tastings, as […]

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8:30 am

DTC Sales WebTrack: The Host with the Most- Relationship Selling

January 7 @ 8:30 am - 9:30 am
Webinar
$75 – $95

In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will […]

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10:00 am

The 80/20 Rule – How to Increase DTC Sales with Your Top Client Base

January 7 @ 10:00 am - 11:30 am
Webinar
$75 – $95

In today's fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a losing proposition. Leveraging unique customer profiles and data are key elements in determining what types of customers are or have the potential to have the highest impact on sales. The 80/20 principle […]

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