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Events for January 30, 2019

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Unified Wine & Grape Symposium

January 29 - January 31
Sacramento Convention Center, 1400 J St
Sacramento, CA 95814 United States
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$35 – $765

The Unified Wine & Grape Symposium program features sessions and a two-day trade show. Meeting the Needs of the Industry Since the American Society for Enology and Viticulture (ASEV) and the California Association of Winegrape Growers (CAWG) joined forces to create the Unified Wine & Grape Symposium in 1995, it has become the largest wine […]

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9:00 am

To Whom It Will Concern – Connecting Through Email Marketing

January 30 @ 9:00 am - 10:30 am
$75 – $95

The total number of email accounts exceeded 5.3B in 2017. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US-based wineries and reported the top 20% wineries critical success factors […]

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12:00 pm

Talent and the Tasting Room- Building a High Performance Sales Culture

January 30 @ 12:00 pm - 1:30 pm
$105 – $125

Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge as wineries require more in-depth sales skills and loyalty from their hospitality staff. Designed for hospitality and sales managers or business owners, this 90-minute live […]

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3:00 pm

To Have and to Hold – Romancing Your Wine Club

January 30 @ 3:00 pm - 4:30 pm
$75 – $95

Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]

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