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December 2018

To Have and To Hold- Romancing Your Wine Club

December 18 @ 10:00 am - 11:30 am
Webinar
$75 – $95

Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across club memberships, competition is growing and customer loyalty can be easily be swayed with a simple promise of something different. As a result, oftentimes wineries…

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The 80/20 Rule – How to Increase DTC Sales With Your Top Client Base

December 18 @ 2:00 pm - 3:30 pm
Webinar
$75 – $95

In today's fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a losing proposition. Leveraging unique customer profiles and data are key elements in determining what types of customers are or have the potential to have the highest impact on sales. The 80/20 principle applies to most business relationships... that is, 80% return is determined by 20% of customers. While generating traffic to capture new buyers is important, it…

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January 2019

The Digital Customer Journey – Make an Impact at Every Touchpoint

January 2, 2019 @ 9:00 am - 11:00 am
Webinar
$75 – $95

90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not get lost among the competition. Digital Marketing plays a key role in how businesses and customers interact through email, social media and website best practices. Creating unique, compelling messaging and expanding brand experiences which are…

Find out more »

To Have and to Hold – Romancing Your Wine Club

January 2, 2019 @ 12:00 pm - 1:30 pm
Webinar
$75 – $95

Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across club memberships, competition is growing and customer loyalty can be easily be swayed with a simple promise of something different. As a result, oftentimes wineries…

Find out more »

DTC Sales WebTrack: The Host with the Most- Relationship Selling

January 7, 2019 @ 8:30 am - 9:30 am
Webinar
$75 – $95

In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will demonstrate how to build these techniques into the DTC selling model and offer winery/ hospitality staff tips on how to better qualify guests, build connections…

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The 80/20 Rule – How to Increase DTC Sales with Your Top Client Base

January 7, 2019 @ 10:00 am - 11:30 am
Webinar
$75 – $95

In today's fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a losing proposition. Leveraging unique customer profiles and data are key elements in determining what types of customers are or have the potential to have the highest impact on sales. The 80/20 principle applies to most business relationships... that is, 80% return is determined by 20% of customers. While generating traffic to capture new buyers is important, it…

Find out more »

Talent and the Tasting Room- Building a High Performance Sales Culture

January 9, 2019 @ 9:30 am - 11:00 am
Webinar
$105 – $125

Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge as wineries require more in-depth sales skills and loyalty from their hospitality staff. Designed for hospitality and sales managers or business owners, this 90-minute live webinar offers a step by step best practices workshop on effective ways to attract, recruit, interview, hire, train, compensate and motivate top talent with the…

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To Whom It Will Concern- Connecting through Email Marketing

January 9, 2019 @ 12:00 pm - 1:30 pm
Webinar
$75 – $95

The total number of email accounts exceeded 5.3B in 2017. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US-based wineries and reported the top 20% wineries critical success factors are using email programs as their primary strategy to drive their e-commerce business. With the average person receiving 80-120 emails a day, how do you…

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To Have and to Hold- Romancing Your Wine Club

January 16, 2019 @ 9:00 am - 10:30 am
Webinar
$75 – $95

Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across club memberships, competition is growing and customer loyalty can be easily be swayed with a simple promise of something different. As a result, oftentimes wineries…

Find out more »

The Digital Customer Journey- Make an Impact at Every Touchpoint

January 16, 2019 @ 12:00 pm - 2:00 pm
Webinar
$75 – $95

90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not get lost among the competition. Digital Marketing plays a key role in how businesses and customers interact through email, social media and website best practices. Creating unique, compelling messaging and expanding brand experiences which are…

Find out more »
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