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September 2018

To Whom It Will Concern: Connecting Through Email Marketing

September 24 @ 9:00 am - 10:00 am
Webinar
$75 – $95

The total number of email accounts exceeded 5.3B in 2017. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US-based wineries and reported the top 20% wineries critical success factors are using email programs as their primary strategy to drive their e-commerce business. With the average person receiving 80-120 emails a day, how do you…

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DTC Sales WebTrack: The Host with the Most Relationship Selling

September 24 @ 12:00 pm - 1:00 pm
Webinar
$75 – $95

In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will demonstrate how to build these techniques into the DTC selling model and offer winery/ hospitality staff tips on how to better qualify guests, build connections…

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Talent and the Tasting Room: Building a High Performance Sales Culture

September 26 @ 9:00 am - 10:30 am
Webinar
$105 – $125

Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge as wineries require more in-depth sales skills and loyalty from their hospitality staff.  Designed for hospitality and sales managers or business owners, this 90-minute live webinar offers a step by step best practices workshop on effective ways to attract, recruit, interview, hire, train, compensate and motivate top talent with the…

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Holistic Marketing: How to Get the Most Out of Your Marketing Efforts

September 26 @ 6:00 pm - 8:00 pm
Kivelstadt Cellars Wine Tasting & Taproom, 13750 Arnold Drive
Glen Ellen, CA 95442 United States
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$25 – $30

The most successful approach to communicating your brand is an all-encompassing creative strategy that incorporates all of your communication efforts from public relations to social media to advertising and graphic design. Kristie Sheppard, Wine Women member and senior communications specialist for A. Bright Idea Advertising and PR (ABI), and a panel of social media, PR, advertising and graphic design professionals from ABI will discuss how to communicate your brand through all aspects of your marketing strategy. Join us for the first in this…

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Clonal Field Day

September 28 @ 9:00 am - 1:00 pm
Duarte Georgetown Vineyard, 4661 Spanish Dry Diggins Rd.
Greenwood, CA 95635 United States
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Open for clonal walk 9am - 12pm See - Touch - Taste 70 clones - 16 varieties Lunch at noon. Airport access available! Duarte Georgetown Vineyard 4661 Spanish Dry Diggins Rd. Greenwood, CA 95635 For more information or to RSVP: events@duartenirsery.com

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October 2018

Tasting Room Manager Training Part I

October 2 @ 9:00 am - 12:30 pm
Webinar
$225

Part I: Hiring & Building A Strong Team - OCTOBER 2, 2018 Learn How to Identify Tasting Room Talent Get Step by Step Tools to Write a Compelling Ad Learn What to Look for in a Resume Create Key Questions for the Interview Process CLICK HERE TO REGISTER **ATTN: VingDirect members please contact us for your special, discounted rate!

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Tasting Room Manager Training Part II

October 3 @ 9:00 am - 12:30 pm
Webinar
$225

Part II: Onboarding & Coaching Your Team - OCTOBER 3, 2018 Create a Timeline for Onboarding and Ongoing Coaching Onboarding Structure- How to Introduce Your Team to Responsibilities, Culture, Tools, Environment, and Colleagues Find Out About the Leadership Strengths, Challenges, and Development Tips for the Enneagram Types Discover Ways to Motivate Your Team Learn How to Effectively Manage Your Team Learn How to Set Inspiring Goals Based on Data CLICK HERE TO REGISTER **ATTN: VingDirect members please contact us for your special,…

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Clonal Field Day

October 12 @ 9:00 am - 1:00 pm
Duarte Georgetown Vineyard, 4661 Spanish Dry Diggins Rd.
Greenwood, CA 95635 United States
+ Google Map

Open for clonal walk 9am - 12pm See - Touch - Taste 70 clones - 16 varieties Lunch at noon. Airport access available! Duarte Georgetown Vineyard 4661 Spanish Dry Diggins Rd. Greenwood, CA 95635 For more information or to RSVP: events@duartenirsery.com

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Make It Personal: Mastering the Digital Customer Experience

October 15 @ 9:00 am - 10:00 am
Webinar
$75 – $95

90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not get lost among the competition. Digital Marketing plays a key role in how businesses and customers interact through email, social media and website best practices. Creating unique, compelling messaging and expanding brand experiences which are…

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Talent and the Tasting Room: Building a High Performance Sales Culture

October 15 @ 12:00 pm - 1:30 pm
Webinar
$105 – $125

Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge as wineries require more in-depth sales skills and loyalty from their hospitality staff.  Designed for hospitality and sales managers or business owners, this 90-minute live webinar offers a step by step best practices workshop on effective ways to attract, recruit, interview, hire, train, compensate and motivate top talent with the…

Find out more »
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