Facebook  Twitter  Linked In  You Tube  GooglePlus  Pinterest
Loading Events
Find Events

Event Views Navigation

Upcoming Events › Seminar

Events List Navigation

April 2018

DTC Sales Snap Track: The Host with the Most- Relationship Selling

April 23 @ 9:00 am - 10:00 am
Webinar
$75
Virtual Vines

In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This 45-minute live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will demonstrate how to build these techniques into the DTC selling model and offer winery/ hospitality staff tips on how to better qualify guests, build connections and…

Find out more »

Sparkling Winemaking Seminar

April 23 @ 9:00 am - 12:00 pm
Healdsburg Hotel, 219 Healdsburg Ave
Healdsburg, 95448 United States
+ Google Map

Join Rack & Riddle and Scott Laboratories for a focused seminar highlighting the latest research and innovation in Sparkling Wine Production. The agenda will cover a wide range of topics by some of the foremost experts in the industry. Pressing Fruit & Optimal Parameters, Techniques and Products for Making Quality Base Wine Penny Gadd-Coster, Executive Director of Winemaking, Rack & Riddle Best Practices for Disgorging & Dosage Jerome Barret, Senior Technical Consulting Winemaker, Rack & Riddle Influencing Wine Style Through Closure Selection…

Find out more »

The 80/20 Rule- Building A High Touch DTC Client Strategy

April 23 @ 11:00 am - 12:00 pm
Webinar
$95
Virtual Vines

The 80/20 principle applies to most business relationships... that is, 80% return is determined by 20% of customers. Today wineries need to focus on building marketing strategies which offer unique differentiators to appeal to their preferred buyers by building closer relationships, offering memorable experiences and inspiration. This in depth web training session will provide best practices on how to use white glove marketing techniques to cater to the top 20% through intelligent data gathering, personalization and segmentation designed to intrigue,…

Find out more »

DTC Sales Snap Track: The Host with the Most- Relationship Selling

April 23 @ 1:00 pm - 2:00 pm
Webinar
$75
Virtual Vines

In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This 45-minute live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will demonstrate how to build these techniques into the DTC selling model and offer winery/ hospitality staff tips on how to better qualify guests, build connections and…

Find out more »

Sparkling Winemaking Seminar

April 24 @ 9:00 am - 12:00 pm
Embassy Suites Napa Valley, 1075 California Blvd.
Napa, CA 94559 United States
+ Google Map

Join Rack & Riddle and Scott Laboratories for a focused seminar highlighting the latest research and innovation in Sparkling Wine Production. The agenda will cover a wide range of topics by some of the foremost experts in the industry. Pressing Fruit & Optimal Parameters, Techniques and Products for Making Quality Base Wine Penny Gadd-Coster, Executive Director of Winemaking, Rack & Riddle Finishing Options: The Effects on Bubbles and Effervescence Jerome Barret, Senior Technical Consulting Winemaker, Rack & Riddle Influencing Wine Style Through…

Find out more »

Connecting through Email Marketing

April 24 @ 10:00 am - 11:00 am
Webinar
$90
Virtual Vines

The total number of email accounts exceeded 4.3B in 2016. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US based wineries and reported the top 20% wineries critical success factors are using email programs as their primary strategy to drive their ecommerce business. With the average person receiving 80-120 emails a day how do…

Find out more »

Romancing Your Wine Club

April 25 @ 10:00 am - 11:00 am
Webinar
$95

Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across club memberships, competition is growing and customer loyalty can be easily be swayed with a simple promise of something different. As a result, oftentimes wineries…

Find out more »

Make it Personal- Mastering the Digital Customer Experience

April 25 @ 3:00 pm - 4:00 pm
Webinar
Virtual Vines

90% of DTC winery sales originate in the tasting room, however, many customers never return for an on site visit after their initial guest experience. As a result, most customer relationships are nurtured through digital contact: email, social media and website ecommerce. Personalization is one of the biggest digital marketing trends available to companies today to extend those relationships and wineries need to strategize on how to capture, retain, nurture and grow their relationships from keyboard to keyboard. WineDirect surveyed…

Find out more »

Make it Personal- Mastering the Digital Customer Experience

April 25 @ 3:00 pm - 4:00 pm
Webinar
$95
Virtual Vines

90% of DTC winery sales originate in the tasting room, however, many customers never return for an on site visit after their initial guest experience. As a result, most customer relationships are nurtured through digital contact: email, social media and website ecommerce. Personalization is one of the biggest digital marketing trends available to companies today to extend those relationships and wineries need to strategize on how to capture, retain, nurture and grow their relationships from keyboard to keyboard. WineDirect surveyed…

Find out more »
May 2018

Connecting through Email Marketing

May 1 @ 9:00 am - 10:00 am
Webinar
$95
Virtual Vines

he total number of email accounts exceeded 4.3B in 2016. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US based wineries and reported the top 20% wineries critical success factors are using email programs as their primary strategy to drive their ecommerce business. With the average person receiving 80-120 emails a day how do…

Find out more »
+ Export Events