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July 2018

Make it Personal – Mastering the Digital Customer Experience

July 17 @ 9:00 am - 10:00 am
Webinar
$75

90% of DTC winery sales originate in the tasting room, however, many customers never return for an on site visit after their initial guest experience. As a result, most customer relationships are nurtured through digital contact: email, social media and website ecommerce. Personalization is one of the biggest digital marketing trends available to companies today to extend those relationships and wineries need to strategize on how to capture, retain, nurture and grow their relationships from keyboard to keyboard. WineDirect surveyed…

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Open Gate Field Day: Parducci Wine Cellars

July 18 @ 9:00 am - 3:00 pm
Parducci Wine Cellars, 501 Parducci Road
Ukiah, CA 95482 United States
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$30

Come and be a part of this on-the-ground learning day, connect with others who care about a healthy food system and help strengthen your local communities. Because we all have a stake in the way our food is grown. What to Expect At the Parducci Wine Cellars Day, you will… Learn how Holistic Management enables producers to better manage risk, make better decisions and enjoy the benefits of regenerative agriculture Meet Parducci Wine Cellars owner and COO, Tim Thornhill and…

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IGGPRA Seminar: Pests & Prevention

July 18 @ 1:00 pm - 4:00 pm
J. Lohr – Paso Robles, 6169 Airport Rd
Paso Robles, CA 93446 United States
+ Google Map
Free – $30

Earn up to two continuing education units at session four of the 2018 Practical Wine Grape Growing Series. It will include four presentations about rodent and bird control, important fire prevention measures and the best veraison practices for your vineyard. It will be held July 18, 2018 from 1:00 – 4:00 p.m. at J. Lohr Vineyards and Wines located at 6169 Airport Road in Paso Robles, Calif. Featured topics and speakers include: Bird Control —  As we all know, after…

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The 80/20 Rule – Maximize Returns Within Your Top Client Base

July 25 @ 9:00 am - 10:00 am
Webinar
$75

The 80/20 principle applies to most business relationships… that is, 80% return is determined by 20% of customers. While generating traffic to capture new buyers is important, it is often inconsistent based on seasonality, demographics and market trends. Wineries need to re-focus on building a strong foundation within the constructs of their existing customer base and implementing marketing strategies that develop closer relationships, ultimately increasing sales and customer longevity. This in-depth web training session will provide best practices on how to…

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Make it Personal – Mastering the Digital Customer Experience

July 30 @ 9:00 am - 10:00 am
Webinar
$75

90% of DTC winery sales originate in the tasting room, however, many customers never return for an on site visit after their initial guest experience. As a result, most customer relationships are nurtured through digital contact: email, social media and website ecommerce. Personalization is one of the biggest digital marketing trends available to companies today to extend those relationships and wineries need to strategize on how to capture, retain, nurture and grow their relationships from keyboard to keyboard. WineDirect surveyed…

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The Host with the Most – Relationship Selling

July 30 @ 12:00 pm - 1:00 pm
Webinar
$75

In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will demonstrate how to build these techniques into the DTC selling model and offer winery/ hospitality staff tips on how to better qualify guests, build connections…

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To Whom It Will Concern – Connecting Through Email Marketing

July 30 @ 3:00 pm - 4:00 pm
Webinar
$75

The total number of email accounts exceeded 5.3B in 2017. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US-based wineries and reported the top 20% wineries critical success factors are using email programs as their primary strategy to drive their e-commerce business. With the average person receiving 80-120 emails a day, how do you…

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To Have and To Hold – Romancing Your Wine Club

July 31 @ 9:00 am - 10:00 am
Webinar
$75

Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across club memberships, competition is growing and customer loyalty can be easily be swayed with a simple promise of something different. As a result, oftentimes wineries…

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August 2018

Talent and the Tasting Room – Building a High Performance Sales Culture

August 1 @ 9:00 am - 10:00 am
Webinar
$75

Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance driven culture has become paramount to meet market demands and an ongoing challenge as wineries require more in depth skills and commitments from their hospitality staff. This live webinar will share best practices and creative ideas on how to attract and motivate top talent to increase sales performance and promote employee commitments and longevity. The session will offer 60 -75 minutes of content…

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Is That Wine Corked? Learn About Wine Faults

August 14 @ 6:00 pm - 8:00 pm
DeLoach Vineyards, 1791 Olivet Rd.
Santa Rosa, CA 95401 United States
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$25 – $30

Is that musty, wet socks I'm smelling, or Uncle Frank's generator exhaust fumes in that glass? While wine faults are thankfully fairly rare to encounter, many us have difficulty identifying whether or not an off aroma of taste is corked or cooked -- two distinctly different wine faults. If you're stumped sorting out wine fault acronyms from TCA (cork taint) to H2S (dihydrogen sulfide), this event will help you sort it all out. Unlike most wine education events, guests will…

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