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00:04:17

Afternoon Brief, September 13th

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New Wine Market Council Study Shows How Consumers Are Shifting in the Wine Category and Desired Price Points: Lately the wine news has been filled with reports of declining wine consumption in the U.S. Because of this, Wine Market Council (WMC) launched a new research study to investigate why this is happening and what types of wine and price points are still desirable...

Bozal Introduces Cempasúchil Reserva Mezcal 

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A marigold-infused, ancestral, vegan mezcal, Cempasúchil debuts ahead Día de Los Muertos and comes on the heels of strong brand growth for Bozal  SONOMA, Calif....

Tree Fort Wines Announces Nationwide Text-to-Win Sweepstakes

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Grand Prize Winner Receives Trip to California Central Coast SONOMA, Calif. (July 24, 2023) — Tree Fort Wines, the California Central Coast wine label from 3 Badge...

Cedar + Salmon Wines Launches Nationwide Sweepstakes Winner to Embark on...

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SONOMA, Calif. (May 3, 2023) – The Pacific Northwest is rapidly becoming recognized for its impressive wineries and premium quality wines. Capturing the vast region’s...

3 Badge Beverage Corp. Launches New Websites Across Mixology Portfolio

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Website launches coincide with exciting personnel updates across marketing and design SONOMA, Calif. (September 7, 2022) — Sonoma-based wine and spirits négociant, 3 Badge Beverage Corporation,...
00:47:59

Afternoon Brief, August 31st

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Sonoma County Supervisors Approve Evacuation Zone Measure for Farmers: The Sonoma County Board of Supervisors on Tuesday approved a measure that would establish a new program for farmers to access their property during a wildfire evacuation under limited circumstances, but notably would not allow them to harvest wine grapes...

Tree Fort Announces Debut of Tree Fort Adventure Pack

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First-to-Market 250 ml. Tetra Pak Wine Cartons Offer Eco-friendly and Easily Transportable Alternative Packaging for Outdoor Adventures SONOMA, Calif. (August 31, 2022) — Tree Fort, the...
00:02:10

Afternoon Brief, August 9th

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Sonoma Valley’s 2022 Grape Harvest Begins: The Sonoma Valley Vintners & Growers Alliance (SVVGA), a non-profit trade association representing more than 100 wineries and 140 grape growers in the Sonoma Valley, is excited to announce the start of the 2022 wine grape harvest in the Sonoma Valley, with multiple grape picks taking place in both the Los Carneros and Sonoma Valley AVAs (American Viticulture Areas)...

Z & Y Restaurant Debuts Exclusive Wine Pairing Menu in Collaboration...

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Chinatown’s Favorite Szechuan Dining Destination Launches “Spicy Flights” Menu to Heat Up San Francisco Summer and Support the CAL FIRE Benevolent Foundation SAN FRANCISCO (August...

3 Badge Beverage Corp. Expands Sales and Supply Chain Teams Amid...

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SONOMA, Calif. (June 9, 2022) — Wine and spirits négociant, 3 Badge Beverage Corporation, today announced the hiring of Melena Elliott as Sales Market Manager...

Gehricke Wines Announces Debut Release of Sonoma Mountain Sauvignon Blanc 

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Innovative Négociant Representing Terroir-Driven Wines Announces Line Extension for its Flagship Sonoma Winery SONOMA, Calif. (June 7, 2022) – Gehricke Wines is pleased to announce the debut of the...

Guinigi Wines Announces Drink Pink: Rooted Against Breast Cancer Program Ahead of...

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Susan G. Komen Breast Cancer Foundation to Receive Portion of Proceeds from Each Bottle Sold of Guinigi Prosecco Rosé  SONOMA, Calif. (April 26, 2022) —...
00:05:28

Afternoon Brief, March 22nd

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Adaptability, Resilience Help California Wineries Survive: Wine is among the North Bay’s largest industries, and it took significant one-two punches from pandemic restrictions on its major sales channels then sizable losses of grapes to wildfires...

Tree Fort Announces Renewal of Reclaim the Forests: Plant a Tree Program...

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Partnership has Already Resulted in 1,000 Trees Planted in the United States SONOMA, Calif. (March 22, 2022) — Tree Fort, the California Central Coast wine label...
00:07:35

Afternoon Brief, February 2nd

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Napa Valley Farmworker Foundation, Napa Valley Grapegrowers, Partner with UCCE to Support Equitable Working Conditions for Farmworkers: The Napa Valley Farmworker Foundation (FWF) and Napa Valley Grapegrowers (NVG) are partnering with the University of California Cooperative Extension (UCCE) on a farmworker-focused, Job Satisfaction Survey. The outcome of the survey will be used to improve the well-being of farmworkers by promoting equitable working conditions...