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Tag: Affinity Creative Group

Afternoon Brief, January 18

Afternoon Brief, January 18

Amid Shift in Wine Consumer Demand, California Wine Country Cautioned to Prepare for Ample Grape Supply: The North Coast wine business on Thursday received another wake-up call about gathering storm clouds that could dampen consumer demand for premium wines and the grapes from which they’re made …

By January 18, 2019 0 Comments Read More →
Highly Effective Creative Solutions to Marketing Challenges

Highly Effective Creative Solutions to Marketing Challenges

Affinity Creative Group specializes in integrated Brand Design, Digital Media and Retail Activation marketing services. Our mission is making our client’s great brands, even better! Visit us at booth 1516. Affinity’s collective of experienced strategic and creative experts in brand and packaging design, digital media and a wide range of retail activation services help producers […]

Package Redesign Flipped Double Digit Decline to Growth

Package Redesign Flipped Double Digit Decline to Growth

To say Cline Cellars Marketing Director Christine Lilienthal is thrilled about the new label design and packaging for the winery’s core Lodi Zinfandel would be an understatement. Her collaboration with Affinity Creative Group in repackaging this nationally distributed wine has meant a complete overhaul of the perception of this wine in the marketplace – and the sales numbers show it.

By August 29, 2018 3 Comments Read More →
An Agency Created Just for You

An Agency Created Just for You

We bring brands to life through beautiful packaging, engaging digital media, and enticing retail environments. The result: a seamless brand experience across all major touch points. How do we do that? Read on.

Shaping a New, Authentic Brand Identity for Napa Cellars

Shaping a New, Authentic Brand Identity for Napa Cellars

New packaging for Napa Cellars’ latest Classic Collection release reveals a dramatic transformation from its previous use of whimsical imagery. The brand now projects a clean, fresh, yet classic, “Napa” sense of place. While this transformation makes perfect sense given the brand’s namesake location, established equities and 40-year heritage, the brand design overhaul required serious […]

By March 5, 2018 0 Comments Read More →
Afternoon Brief, June 1

Afternoon Brief, June 1

Subscribe to the Afternoon Brief   Trending Story: California Association of Winegrape Growers Foundation Awards $30,000 in Student Scholarships The California Association of Winegrape Growers Foundation has awarded $30,000 in college scholarships to 10 students. The scholarships are awarded annually to students… Today’s News: American Wine Society Grows with Addition of the Tasters Guild The American […]

By June 1, 2017 0 Comments Read More →
It’s What’s in the Bottle That Counts … Or Is It?

It’s What’s in the Bottle That Counts … Or Is It?

The Role of Texture in Wine Packaging. The lab supervisor of a well-known Sonoma County winery approached me recently with a lovely bottle of Cote des Roses by producer Gerard Bertrand…

By May 24, 2017 0 Comments Read More →
Afternoon Brief, August 19

Afternoon Brief, August 19

From Wine to Weed: Keeping the Marijuana Farm Small and Local: In November, voters in as many as 12 states will see a marijuana legalization initiative on their ballots…

By August 19, 2016 0 Comments Read More →
Strategic Design Invigorates Brand Health

Strategic Design Invigorates Brand Health

“Clients call us when they need to revive a tired brand or bring a new brand to life, on the label and on the shelf,” says Ed Rice, Affinity Creative Group’s Director of Brand Strategy and Client Development.

Afternoon Brief, August 9

Afternoon Brief, August 9

Williams Selyem Acquires 121 Year-Old Russian River Valley Zinfandel Vineyard: Williams Selyem Winery, a producer of iconic Pinot Noir, Chardonnay and Zinfandel for 35 years, announced today it has purchased the historic Saitone Vineyard located on Olivet Road in Sonoma County’s Russian River Valley…

By August 9, 2016 0 Comments Read More →
G Ink Capabilities Showcased with Wintersun Labels and Capsules

G Ink Capabilities Showcased with Wintersun Labels and Capsules

G3 Enterprises are continuing to develop their G Ink technologies and have displayed label and capsule designs utilizing the bichromic, thermochromic, and photochromic features of their inks at the Unified Wine and Grape Symposium for the last two years. This year, G3 Enterprises partnered with Affinity Creative Group, a San Francisco Bay Area strategic branding […]

By February 8, 2016 0 Comments Read More →
Afternoon Brief, May 20

Afternoon Brief, May 20

Gallo expands vineyard holdings in Napa Valley: E&J Gallo Winery announced Tuesday that it has purchased 642 acres in the Napa Valley as the nations No. 1 vintner makes further inroads into the North Coast wine industry…

By May 20, 2015 0 Comments Read More →
Afternoon Brief, March 18

Afternoon Brief, March 18

Subscribe to the Afternoon Brief Trending Story: Wine Industry Revolutionary, Ben Parsons; Breaks with Tradition and Pushes Boundaries of the Law Its no real surprise that Ben Parsons would be the chief instigator in a movement to change Colorados beverage distribution laws… Today’s News Sonoma rejects cap on tasting rooms Winery tasting room operators won […]