Tag: Alternative Packaging
PET Bottles—The Future of Wine Packaging
Between supply chain issues, sustainability initiatives, and an increase in the DtC market space, producers are investing in the light-weight alternative wine bottle.
—Jeff Siegel
The...
Business Strategy Behind The Wine Group’s Partnership With MPL Brands NV
Hard seltzer's growth has slowed, and you’re a wine company trying to reach younger consumers—what do you do?
—Jeff Siegel
If you’re The Wine Group, you...
The Hock Bottle and Fighting a Wine Stereotype
Between consumer (mis) conception, business logistics, and marketing techniques, wine industry pros consider the right package for classic aromatic white varieties.
—Kathleen Willcox
For many consumers,...
WIN’s packXplore Conference Studies Consumer Acceptance of Nontraditional Wine Packaging
—Alexandra Russell
Wine Industry Network continues to keep the industry informed despite continuing challenges with in-person seminars and trade shows. Its newest conference, packXplore, broadcasted...
The Role of Beverage Cans in the Winery Industry
While glass bottles remain the primary packaging medium in wineries, beverage cans have been rising in popularity at a fast pace among consumers. A...
Wine in Cans Could Be 10% of Category Says Free Flow...
Free Flow Wines are betting big on the continued growth of alternative sustainable wine packaging with an investment of around $10 million in a...
Free Flow Wines Sparkles with Innovation on Tap and Beyond the...
Free Flow Wines saw the rising popularity of sparkling wines and the category’s particular challenges for delivering an optimal by the glass experience as...