Tag: Andrew Kamphuis
Making Big Data Work for Wine
“Data doesn’t always tell the truth,” said Paul Mabray, CEO of Emetry in his opening remarks of the Wine Industry Data Summit, setting the tone for an inspirational series of talks about the challenges and opportunities the wine industry faces for using data to better understand and engage wine consumers in an effective and purposeful way.
Afternoon Brief, December 29
Wine Experts Raise Heat Over Fake Wine Claims: Wine authentication expert Maureen Downey, who was instrumental in bringing down counterfeiter Rudy Kurniawan, has spoken out after the chairman of The Wine Institute of Las Vegas sued her for accusing him of selling fake wines, an accusation that he said cost him millions in lost sales...
Afternoon Brief, December 9
Top Grapes Strengthen Their Grip: Global wine production is showing signs of increasing homogeneity as international varieties expand their share of the worlds vineyards...
Andrew Kamphuis Promoted to President & COO of WineDirect; Joe Waechter...
Napa, CA (December 4, 2014) - Joe Waechter, CEO of WineDirect, announced today that Andrew Kamphuis has been promoted to President & COO. In...
Technology Plays Pivotal Role in Direct to Consumer Communication Strategy
In a world of consumer choices that include wineries in every state and a dizzying array of online wine options, it’s never been more important to figure out what makes your customers tick and how to get them from sipping and swirling to purchase.
