Tag: California Department of Food & Agriculture
Afternoon Brief, May 19
Average Bottle Price Drops 21% for DTC Channel in April: Nielsen Beverage Alcohol Practice reports that year-over-year growth rate for total off-premise alcohol dollar sales within Nielsen measured channels remained high, at +34.8%...
Afternoon Brief, April 28
Increase in Number of Alcohol Buying Consumers Drives Off-Premise Growth: Nielsen Beverage Alcohol Practice reports total alcohol sales are up 15.9% in Nielsen off-premise channels for the week ending April 18, 2020 compared to the same week last year, though -0.6% from the previous week...
Afternoon Brief, April 21
European Winemakers May Have to Turn a Billion Liters of Wine into Industrial Alcohol: Coronavirus has been a devastating blow to an already struggling EU wine market...
Afternoon Brief, April 8
Off-Premise Wine Sales Boom Weakening: The off-premise alcohol purchasing frenzie sparked by the pandemic lockdown peaked in the first full week, and wine sales were down -24% comparatively in the following week ending March 28, according to Nielsen data...
Lineup of Speakers Announced for Wine & Weed Symposium
Leading Cannabis Industry Experts to Share Insights
Healdsburg, CA, May 23rd, 2017 – Wine Industry Network (WIN) today announced the lineup of topics and speakers...
Afternoon Brief, October 15
Winning in U.S. wine: Pricing to maximize profit, avoid brand equity erosion:
The price of a bottle of wine has a critical impact on the positioning and profitability of a wine brand but marketers are often unsure when they should tweak price to optimize profit...
Sonoma County Winegrowers Awarded Specialty Crop Block Grant by California Department...
Funds Will Be Used Help Preserve Agricultural Land & Build Sonoma County Brand
SANTA ROSA, Calif. (October 15, 2014) – The Sonoma County Winegrape Commission,...
