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Tag: Carl Giavanti

Turning the Tables on Fred Swan

Turning the Tables on Fred Swan

“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers.

Turning the Tables on Rusty Gaffney

Turning the Tables on Rusty Gaffney

“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the wine writers you know, and learn about many others.

Turning the Tables on Paul Gregutt

Turning the Tables on Paul Gregutt

“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. You’ll discover much more about wine writers that you know and learn about many others.

Winery PR Doesn’t Sell Wine!

Winery PR Doesn’t Sell Wine!

Winery PR does not directly sell wine, nor is it intended to do so. This is not a retraction from my previous article – Does Media Coverage Help Me Sell Wine? Media Relations is about showing the media real stories and wines that fit what they need or want to write about. Communications professionals and […]

Does Social Media Help Me Sell Wine?

Does Social Media Help Me Sell Wine?

Engaging in social media is like having your own PR department. I like to call it Consumer PR. You are initiating a conversation about your winery and presenting your brand to the public. For small wineries this can be a little scary due to perceived loss of control. Traditional media approaches like press releases, media […]

Marketing a Brand in the Contemporary Marketplace Calls for Innovative Strategies

Marketing a Brand in the Contemporary Marketplace Calls for Innovative Strategies

By Elizabeth Hans McCrone Ever since Prohibition was repealed by the 21st Amendment in 1933, alcohol sales have been dominated by a 3-tier distribution system that’s created both huge profits and big headaches for those involved in the adult beverage industry. But that tried-and true paradigm could be shifting. In 2015, producers, distributors and retailers […]

By February 2, 2015 0 Comments Read More →
Trade Show Attendee Strategies

Trade Show Attendee Strategies

Tradeshow season is coming up soon. Conferences usually last more than one day. So how to come out of the conference energized with ideas to grow your business? Unless you are visiting to purchase something specifically (more on this later), here are the three things on which to focus during winery tradeshows – — Promote […]