Tag: Christian Moueix

Should You Ignore What Your Customers Want? The Great Winemakers Do: Among French wines, Château Pétrus is legendary. Consumers pay over $1,000 for a single bottle. Talking with Christian Moueix, the owner and long-time winemaker of Pétrus, Kellogg's Gregory Carpenter asked an innocent question: When crafting a wine, how do you think about the consumer?

Sonoma Brands Invests in Vintage Wine Estates: Vintage Wine Estates, a fast-growing Santa Rosa based vertically integrated wine company with a portfolio inclusive of iconic national and international brands, announced today a new investment partner in Sonoma Brands ...

Subscribe to the Afternoon Brief   Trending Story: Opus One Winery Fined for Accidental Grape Waste Discharge Opus One Winery has agreed to pay nearly $12,000...

Treasury Wine Estates Rejects Kohlberg Kravis Roberts Offer: Treasury Wine Estates Ltd. rejected a 3.05 billion Australian dollar (US$2.85 billion) takeover bid from Kohlberg Kravis Roberts & Co., pitched as the world's No. 2 vintner grapples with a string of setbacks including poor U.S. sales that forced it destroy thousands of gallons of wine last year...

Trending Story: Sequencing study lifts veil on wine’s microbial terroir Its widely accepted that terroir the unique blend of a vineyards soils, water and climate sculpts...

Trending Story: Treasury, Accolade Sign Packaging And Production Accord For Accolade’s U.S. Wines Treasury Wine Estates (TWE) has agreed to provide Accolade Wines with production and packaging services for...