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Tag: Customer Experience

Making the Most of Dwindling Customer Engagement Opportunities

Making the Most of Dwindling Customer Engagement Opportunities

The biggest difference between tasting rooms and wine clubs that perform beyond expectation and those that don’t, is an organizational commitment to employee training, according to the 2017 VinQuest direct to consumer benchmark report.

By September 13, 2018 0 Comments Read More →
Selling Is Easier in Person

Selling Is Easier in Person

I was sent an Interesting article from my favorite periodical, Harvard Business Review. The article, entitled, “A face to face request is 34 times more successful than an email” talked about research into email vs in-person responses from customers. According to the article, “Despite the reach of email, asking in person is the significantly more […]

Encourage Wine Exploration

Encourage Wine Exploration

Today’s blog is a follow up on the blog I posted last week in which I printed an email I received from a consumer talking about why they aren’t doing a lot of wine tasting any more. The email talked about how the tasters disliked being told what they were going to taste and how […]

Provide a Quality Experience

Provide a Quality Experience

Next February I am moderating a panel at the USBevX in Washington DC. The panel is about providing a quality experience, so I started thinking about what providing customers with a quality experience means. Of course there are almost as many different answers as there are customers, though there are definitely some overlaps. Most companies […]

Differentiate Your Business with Customer Experience

Differentiate Your Business with Customer Experience

So how do you ensure that your customer interface is superior? By focusing on superior customer service. Not only do the people who interact with customers have to be aware of the need for friendly and helpful interactions with each and every customer, owners and managers need to develop the infrastructure and provide the resources […]

Design Your Customer Experience

Design Your Customer Experience

I have been doing a lot of research lately in the customer experience and found that more than ever the experience is what differentiates our companies and our products from our competitors. The first question to be answered is why the customer experience is so important. The fact is that the customer or user experience […]