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Making Big Data Work for Wine

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“Data doesn’t always tell the truth,” said Paul Mabray, CEO of Emetry in his opening remarks of the Wine Industry Data Summit, setting the tone for an inspirational series of talks about the challenges and opportunities the wine industry faces for using data to better understand and engage wine consumers in an effective and purposeful way.

Afternoon Brief, September 25th

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Oregon Moves to Protect Wine From False Labels: Oregon pinot noir is so popular that some winemakers elsewhere are making false links to the states viticultural areas for their own wines, and might be breaking the law, experts testified Monday at a hearing at the Capitol...

Emetry and Delectable Announce New Partnership to Bring Greater Consumer Insights...

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NAPA, CALIFORNIA, SEPTEMBER 2018. The Emetry team is excited to announce their first anchor data partnership, which is with Delectable, the leading social focused...

Antonio Galloni’s Delectable Wine App Launches New Premium Version

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With Expert Reviews & Scores from Vinous' World Renowned Wine Critics July 10th, 2017, New York, NY – The highly popular wine app Delectable announces a...

Afternoon Brief, July 7

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Subscribe to the Afternoon Brief   Trending Story: Are Hand-Picked Grapes Better Than Machine-Harvested? Marketers love to affix the word "hand" to imply artisan craftmanship behind...

Afternoon Brief July 14

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Direct to Consumer Sales Fails to Lift the Wine Industry: The DTC movement is a wonderful idea, and there is no doubt that as regulations soften and technological efficiencies prevail, it will be a sustainable revenue stream going forward. That day is not today...

Afternoon Brief, April 14

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Subscribe to the Afternoon Brief Trending Story: Climatologist points to wet, warm April for Northwest wine industry Research climatologist Greg Jones, whose work is respected in the...