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Tag: Differentiation

Differentiation: Stand Out from the Crowd

Differentiation: Stand Out from the Crowd

I have been reading a lot of winery newsletters recently and have noticed that many of them are very similar to each other. Taking into consideration that most wineries have the same goals and are interested in the same things (primarily growing grapes, making wine and selling wine) it is hard to stand out and […]

Creating a Recognizable Business Culture

Creating a Recognizable Business Culture

With the great number of brands these days, it is getting harder and harder to differentiate your brand from those of your competitors. A lot of that has to do with the fact that many who start businesses, do so because they are passionate about the product, not because they are passionate about marketing, branding, […]