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Tag: Distribution

A Pathway to Success in the Three-Tier System for Small and Medium Brands

A Pathway to Success in the Three-Tier System for Small and Medium Brands

Rosen said, “through data and boots on the ground we support the independent brand, because frankly the distributor doesn’t have the time nor inclination.”

By November 27, 2018 1 Comments Read More →
Uncovering Blind Spots to Differentiate Your Brand

Uncovering Blind Spots to Differentiate Your Brand

Winery owners—most business owners, for that matter—live and breathe their brands. They believe in them wholly and unconditionally. This passion and confidence are critical ingredients in the success of small companies. At the same time, brand passion and confidence can create blinds spots that expose flawed thinking, missed opportunities and poor decision-making. In this article […]

The Holidays Are Distributor Merger Time

The Holidays Are Distributor Merger Time

For the last several years many things have been on repeat during the valued Holiday Sales Selling Season for adult beverage. I am late to my son’s birthday dinner because he had the nerve to be born during OND and I am working for clients. Clients’ sales begin a “hockey stick” like sales spike. Large […]

By October 16, 2018 0 Comments Read More →
Is Your Brand Built for Expansion?

Is Your Brand Built for Expansion?

In America we love growth. We love multiples. We love sequels. No one needed a Rocky VI. We did not need a Disneyland in Paris. We did not need ALL the flavors of Pinnacle Vodka because no one is craving whip cream flavored vodka. When a brand comes to BevStrat, whether it be wine, beer […]

By October 2, 2018 0 Comments Read More →
Making Market Visits More Effective

Making Market Visits More Effective

Getting out of your office and visiting your distributors in their markets is an essential element of running a successful business. Face-to-face meetings within your distribution network offer vital local data and the opportunity to build a rapport you may never get by only talking on the phone or using email and texts to communicate. It’s so important not to take the impact of these market visits lightly and use each one to leverage relationships and the vital information you receive.

Uncovering Your Distributor’s Critical Success Factors

Uncovering Your Distributor’s Critical Success Factors

The second in a series on improving your standing with your distributors In our last article (Winning Distributor Attention), we began a journey of discussing the importance of and challenges in understanding your distributor in order to better address their needs while getting what you want from them as a growing winery. The first critical […]

3rd Party Distribution Benefits

3rd Party Distribution Benefits

and why the option is a wonderful solution If you are a regular reader of my published writing you know that I am a fan of doing it different. I am a fan of pushing your brands to the independent retailer, a fan of selling into market with the market telling you how to price. […]

By August 15, 2018 0 Comments Read More →
Winning Distributor Attention

Winning Distributor Attention

There are over nine thousand wineries in the US selling countless brands. Pushing this ocean of product through the chaos of a quickly changing and ever-consolidating distribution network poses monumental challenges for all suppliers and distributors alike, even the largest and most-disciplined. For large suppliers, like in other categories, scale offers a major advantage because […]

Best Practices in Coming to America for Your Brand

Best Practices in Coming to America for Your Brand

Coming to America was a great Eddie Murphy movie from the 80’s. I remember McDavid’s, the premise of money cannot buy love, and all the crazy characters in Harlem. In the movie it was portrayed as easy to come to the states and get what you want. In our world, the Adult Beverage world, it is not easy […]

Think About Your Brand Rep as a Shared Service to Launch Your Sales

Think About Your Brand Rep as a Shared Service to Launch Your Sales

In the last week alone I or someone on my team has used Uber, TaskRabbit, Uber Eats, and Handy from an app on our collective phone(s). We use these services because buying a car and having a driver is more expensive than Uber. We use these services because using Handy is cheaper and more effective than having a […]

LibDib Provides Distribution in California and New York to ANY Licensed Maker, Including Importers

LibDib Provides Distribution in California and New York to ANY Licensed Maker, Including Importers

Importers from around the world have three-tier access via LibDib San Jose, CA, July 3, 2018 — Liberation DistributionTM (LibDibTM), the first technology company to offer a three-tier compliant web-based platform to sell wholesale alcohol, announced today that ANY licensed importer or maker from ANY state in the U.S. is eligible for distribution in the states of […]

Seeking Wine, Beer & Spirits Producers in Arkansas, Nebraska and North Dakota: 3-Tier Distribution Now Available on LibDib.com

Seeking Wine, Beer & Spirits Producers in Arkansas, Nebraska and North Dakota: 3-Tier Distribution Now Available on LibDib.com

Makers from 47 states are using LibDib’s web-based platform for distribution in California and New York San Jose, CA, June 21, 2018 — Liberation DistributionTM (LibDibTM), the first technology company to offer a three-tier compliant web-based platform to sell wholesale alcohol, is calling all wine, beer and spirits producers in the states of Arkansas, Nebraska […]

Highlights from Day 1 and 2 of the Alcohol Beverage Importers & Distributors (ABID) Conference

Highlights from Day 1 and 2 of the Alcohol Beverage Importers & Distributors (ABID) Conference

Representatives from across the wine industry met in New York City on May 15-16 to discuss issues facing importers and distributors in the U.S. market The first-ever Alcohol Beverage Importers & Distributors (ABID) conference, which kicked off on May 15 in New York City, brought together importers and distributors from around the world in order […]

Distributor Heaven: WSWA Is WYSIWYG

Distributor Heaven: WSWA Is WYSIWYG

Wine & Spirits Wholesalers of America is what you see is what you get Two weeks and counting! 14 days and the annual pilgrimage to Distributor Heaven will be upon us. We will descend on Vegas partially for the gaming. Perhaps for the NHL playoffs. Potentially for the legal weed or the topless pools. But, […]

New Company Rapidly Changing How 3-Tier Alcohol Distribution Happens

New Company Rapidly Changing How 3-Tier Alcohol Distribution Happens

The vast majority of wineries in the US produce less than 5,000 cases, and they’ve been essentially blocked from three-tier distribution because distributor giants focus on the big brands and won’t take on small ones. Cheryl Durzy, Founder and CEO of Liberation Distribution (LibDib) experienced that first-hand from her years managing wholesales for her family’s […]

By December 7, 2017 0 Comments Read More →