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Winning Distributor Attention

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There are over nine thousand wineries in the US selling countless brands. Pushing this ocean of product through the chaos of a quickly changing...

Best Practices in Coming to America for Your Brand

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Coming to America was a great Eddie Murphy movie from the 80’s. I remember McDavid’s, the premise of money cannot buy love, and all the...

Think About Your Brand Rep as a Shared Service to Launch...

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In the last week alone I or someone on my team has used Uber, TaskRabbit, Uber Eats, and Handy from an app on our collective...

LibDib Provides Distribution in California and New York to ANY Licensed...

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Importers from around the world have three-tier access via LibDib San Jose, CA, July 3, 2018 --- Liberation DistributionTM (LibDibTM), the first technology company to offer a...

Seeking Wine, Beer & Spirits Producers in Arkansas, Nebraska and North...

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Makers from 47 states are using LibDib’s web-based platform for distribution in California and New York San Jose, CA, June 21, 2018 --- Liberation DistributionTM...

Highlights from Day 1 and 2 of the Alcohol Beverage Importers...

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Representatives from across the wine industry met in New York City on May 15-16 to discuss issues facing importers and distributors in the U.S....

Distributor Heaven: WSWA Is WYSIWYG

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Wine & Spirits Wholesalers of America is what you see is what you get Two weeks and counting! 14 days and the annual pilgrimage to...

New Company Rapidly Changing How 3-Tier Alcohol Distribution Happens

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The vast majority of wineries in the US produce less than 5,000 cases, and they’ve been essentially blocked from three-tier distribution because distributor giants...

Who Loses in the Breakthru/RNDC Merger? Everyone

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Happy Thanksgiving to Them Happy Thanksgiving to all my readers. Happy Thanksgiving to the thousands of independent suppliers that read my writings and the 100...

Republic National Distributing Company and Breakthru Beverage Group to Form $12...

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Proposed Merger to Allow Greater Focus on Innovation and Differentiation in Rapidly Changing and Competitive Marketplace NEW ORLEANS and NEW YORK (Nov. 20, 2017)—Republic National...

If You Don’t Want to Invest in the Market, There Will...

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We at BevStrat get calls all day from suppliers and importers that want support in the market. They want selling support, marketing support, and...

Who Needs a Sales Force?

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The question is not rhetoric but rather a real question that we get asked all the time. Real questions asked by real people, suppliers, and...

The ABCD’s of Distributor Selling Logic

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When I was in school, a challenging experience in and of itself, I was an A/B student. I may have some revisionist memory, but...

6 Ways Not to Get Dropped by Your Distributor Partner

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Last week I was in Maui with clients. Today I am in Minneapolis St. Paul with clients. Two very different cities for sure on all fronts....

New Company Breaks Barriers to Distribution for Small Producers

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Consolidation continues to make distributors bigger and fewer while the number of producers grow with new small producers enter the market. The vast majority...