Saturday, March 23, 2019
Home Tags DTC

Tag: DTC

To Have and To Hold – Romancing Your Wine Club

Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new...

The Digital Customer Journey- Make an Impact at Every Touchpoint

90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience....

Talent and the Tasting Room- Building a High Performance Sales Culture

Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market...

DTC Sales WebTrack: The Host with the Most- Relationship Selling

In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently...

The 80/20 Rule – How to Increase DTC Sales With Your...

In today's fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a...

Talent and the Tasting Room – Building a High Performance Sales...

Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market...

To Have and To Hold – Romancing Your Wine Club

Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new...

The Digital Customer Journey- Make an Impact at Every Touchpoint

90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience....

The 80/20 Rule – How to Increase DTC Sales With Your...

In today's fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a...

DTC Sales WebTrack: The Host with the Most- Relationship Selling

In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently...

Afternoon Brief, January 25

Direct Sales Alters US Wine Market: In 2018, wineries shipped more than 6 million cases of wine, a nine percent increase over the previous year, according to Larry Cormier's presentation at the annual Direct to Consumer Wine Symposium held in Concord, California. Cormier is the general manager of the Colorado-based ShipCompliant/Sovos company, which gathers this data for presentation to the wine community each year...

Mystery Shoppers Visit Nicholson Ranch

Perched at the top of the hill at the intersection of Napa Road and CA-Highway 121 Nicholson Ranch Winery is uniquely positioned to offer...

Virtual Sales Training: Phone Friendly Wine Sales

One of the biggest untapped DTC opportunities for family wineries is outbound phone sales. Winery fans love a phone call from 'their winery'. Date: Tuesday,...

Winery Hospitality Sales Training Workshop Offered November 20th

Santa Rosa, California | October 21, 2018: Direct-to-consumer wine hospitality professionals will learn relationship selling techniques and skills at the results-oriented “Winery Hospitality Relationship...

Consumer Expectations and Decreasing Tasting Room Traffic Call for Innovative DTC...

It comes back to understanding who the customer is, what they want and building a relationship around that in order to maximize sales.