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Tag: DTC

To Have and To Hold – Romancing Your Wine Club

To Have and To Hold – Romancing Your Wine Club

Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]

By February 26, 2019 0 Comments Read More →
The Digital Customer Journey- Make an Impact at Every Touchpoint

The Digital Customer Journey- Make an Impact at Every Touchpoint

90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not get lost among the competition. Digital Marketing plays a key […]

By February 25, 2019 0 Comments Read More →
Talent and the Tasting Room- Building a High Performance Sales Culture

Talent and the Tasting Room- Building a High Performance Sales Culture

Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge as wineries require more in-depth sales skills and loyalty from their hospitality staff. Designed for hospitality and sales managers or business owners, this 90-minute live […]

By February 25, 2019 0 Comments Read More →
DTC Sales WebTrack: The Host with the Most- Relationship Selling

DTC Sales WebTrack: The Host with the Most- Relationship Selling

In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will […]

By February 19, 2019 0 Comments Read More →
The 80/20 Rule – How to Increase DTC Sales With Your Top Client Base

The 80/20 Rule – How to Increase DTC Sales With Your Top Client Base

In today’s fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a losing proposition. Leveraging unique customer profiles and data are key elements in determining what types of customers are or have the potential to have the highest impact on sales. The 80/20 principle […]

By February 18, 2019 0 Comments Read More →
Talent and the Tasting Room – Building a High Performance Sales Culture

Talent and the Tasting Room – Building a High Performance Sales Culture

Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge as wineries require more in-depth sales skills and loyalty from their hospitality staff. Designed for hospitality and sales managers or business owners, this 90-minute live […]

By February 12, 2019 0 Comments Read More →
To Have and To Hold – Romancing Your Wine Club

To Have and To Hold – Romancing Your Wine Club

Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]

By February 11, 2019 0 Comments Read More →
The Digital Customer Journey- Make an Impact at Every Touchpoint

The Digital Customer Journey- Make an Impact at Every Touchpoint

90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not get lost among the competition. Digital Marketing plays a key […]

By February 11, 2019 0 Comments Read More →
The 80/20 Rule – How to Increase DTC Sales With Your Top Client Base

The 80/20 Rule – How to Increase DTC Sales With Your Top Client Base

In today’s fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a losing proposition. Leveraging unique customer profiles and data are key elements in determining what types of customers are or have the potential to have the highest impact on sales. The 80/20 principle […]

By February 4, 2019 0 Comments Read More →
DTC Sales WebTrack: The Host with the Most- Relationship Selling

DTC Sales WebTrack: The Host with the Most- Relationship Selling

In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will […]

By February 4, 2019 0 Comments Read More →
Mystery Shoppers Visit Nicholson Ranch

Mystery Shoppers Visit Nicholson Ranch

Perched at the top of the hill at the intersection of Napa Road and CA-Highway 121 Nicholson Ranch Winery is uniquely positioned to offer Napa –Sonoma wine lovers access to several of California’s most distinguished AVA’s- Sonoma Valley, Sonoma Coast, Napa Valley and Los Carneros. The 160 acre Estate property was purchased by the Nicholson family in 1962, […]

By December 18, 2018 0 Comments Read More →
Virtual Sales Training: Phone Friendly Wine Sales

Virtual Sales Training: Phone Friendly Wine Sales

One of the biggest untapped DTC opportunities for family wineries is outbound phone sales. Winery fans love a phone call from ‘their winery’. Date: Tuesday, December 4 , 2018 Time: 9am – 12:30pm (PT) Where: Online Learn the following in VingDirect’s Phone Friendly Sales Training: Psychology of sales Scripting Outbound call flow Winning wine descriptions […]

By December 4, 2018 0 Comments Read More →
Winery Hospitality Sales Training Workshop Offered November 20th

Winery Hospitality Sales Training Workshop Offered November 20th

Santa Rosa, California | October 21, 2018: Direct-to-consumer wine hospitality professionals will learn relationship selling techniques and skills at the results-oriented “Winery Hospitality Relationship Sales Training” one-day workshop, on November 20th at St. Francis Winery in Santa Rosa, California. Led by Success Strategies Inc.’s Lynda Paulson, CEO and Executive Coach, who’s been teaching sales training […]

By October 22, 2018 0 Comments Read More →
Consumer Expectations and Decreasing Tasting Room Traffic Call for Innovative DTC Marketing Strategies

Consumer Expectations and Decreasing Tasting Room Traffic Call for Innovative DTC Marketing Strategies

It comes back to understanding who the customer is, what they want and building a relationship around that in order to maximize sales.

By October 18, 2018 0 Comments Read More →
Mystery Shoppers Visit Starmont Winery

Mystery Shoppers Visit Starmont Winery

Strategically located on Highway 29 at the crossroads of Carneros and Napa Valley, Starmont Winery offers visitors a multifaceted approach to their wine tasting itineraries. Easily accessible from either direction, the modern facility and tasting room focuses on their small production, DTC wines, mostly grown on the surrounding 55 acre Carneros Estate. The region is well known for […]

By September 18, 2018 0 Comments Read More →