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Tag: DTC

Afternoon Brief, July 10

Afternoon Brief, July 10

Does Napa Valley have too much Cabernet? The question informed most of last month’s Vineyard Economics Symposium…

By July 10, 2018 0 Comments Read More →
Mystery Shoppers Visit Alpha Omega

Mystery Shoppers Visit Alpha Omega

Alpha Omega Winery was founded in 2006 by vintners Robin and Michelle Baggett. The Baggetts began their foray in the wine Industry through their well-known first winery endeavor, Tolosa, which was established in 1998 in San Luis Obisbo’s Edna Valley. The Baggett’s launched Alpha Omega with the intention to create exceptional Bordeaux varietals representative of […]

Top 10 DTC Sales Growth Practices

Top 10 DTC Sales Growth Practices

Bryan St. Amant of VinterActive LLC has been doing VinQuest research for more than a decade, producing data that illustrates which tactics have been successful for wineries seeking more direct to consumer sales. VinQuest 2018 Consumer Direct Wine Sales Report was created to help growth-oriented wineries succeed, utilizing this data.

By May 14, 2018 0 Comments Read More →
Mystery Shoppers Visit Priest Ranch Wines

Mystery Shoppers Visit Priest Ranch Wines

Priest Ranch Wines is located in Yountville, and serves as a satellite location showcasing the wines of the 600 acre parcel of the same name in Chiles Valley. The Priest Ranch label was inspired by James Joshua Priest, a Gold Rush prospector who settled in the area in 1869. In 2004, the Priest Ranch property was combined with […]

What You Should Know About Wine Customers

What You Should Know About Wine Customers

Interesting article in Wine Business.com last week by Cyril Penn about how big data can unlock DTC potential and boost sales. There was a lot of good information in the article, some of which I will go into at a later date. Today I am focusing on some of the statistics about wine consumers that […]

Redeeming Utah: A Model of Virtue in the New Era of Direct-to-Consumer Wine?

Redeeming Utah: A Model of Virtue in the New Era of Direct-to-Consumer Wine?

More often than not, when the topic of Utah liquor laws arises—among those who drink in Utah, that is—a river of laments will follow. It’s only natural. Limited shelf selections at state wine stores, aesthetically bland retail experiences (so brick, so mortar!), the enduring peculiarities of the on-premise consumption of alcoholic beverages and, alas, the lowest blood alcohol limit for drivers in the nation (to take effect in December), all account for the bewilderment.

By March 9, 2018 0 Comments Read More →
Why Wineries Need Specialized Digital Audits

Why Wineries Need Specialized Digital Audits

Consumers have increasingly turned to digital channels to learn about new wines and wine tasting experiences, research wines as they stand in the grocery store aisle, and buy more wine, more frequently, online.  

Tasting Room Trends: 2017 Review and 2018 Forecasts

Tasting Room Trends: 2017 Review and 2018 Forecasts

At VingDirect, we exist to help family wineries achieve their direct to consumer goals. Whether your focus is to grow sales and wine club members, to train and educate your staff, to polish up your brand, or to take a look at your overall DTC business, we can help. We take time to learn about your […]

Changing Our Thinking for the Digital Age

Changing Our Thinking for the Digital Age

By Susan DeMatei Wineries, as their true selves, are an agricultural business. Sagacious written advice for agriculture success has been around a long time – arguably since 800 BC when the Greeks wrote poetry now regarded as the first “farmer’s almanac.” But nothing in the past 2800 years has prepared us for the digital age. […]

Mystery Shoppers Visit Beaulieu Vineyard

Mystery Shoppers Visit Beaulieu Vineyard

Beaulieu Vineyard was named by Fernande LaTour when she and her husband George purchased 4 acres of Ranch property in Rutherford in early 1900. Translated, it means “beautiful place.” George LaTour arrived with a vision to make Napa Valley Cabernet Sauvignon that would rival his native France. Over the years he not only built Beaulieu Vineyard (BV) to […]

By January 17, 2018 0 Comments Read More →
2018 DTC Wine Symposium Trade Show Sold Out, Sponsors to Preview New Products & Services

2018 DTC Wine Symposium Trade Show Sold Out, Sponsors to Preview New Products & Services

Napa, CA, January 3, 2018 – The trade show at the 2018 Direct to Consumer Wine Symposium sold out early last month, and participating sponsors have an array of new products and services to unveil at the 11th annual summit, January 17-18, 2018, at the Hilton Concord Hotel in Concord, California. For more details and […]

Tactics Associated with DTC Success

Tactics Associated with DTC Success

Direct to Consumer sales continues to be wineries’ most profitable revenue channel and in many cases, the only channel. However, developing a strategy that optimize sales, customer acquisition, and retention can be difficult without a solid dataset to benchmark performance against. Now in its 11th year, VinQuest research conducted by wine industry advisors VinterActive LLC […]

Mystery Shoppers Visit Frank Family Vineyards

Mystery Shoppers Visit Frank Family Vineyards

Frank Family Vineyards is a popular family winery located on Larkmead Road on the south end of Calistoga. The winery has a long legacy in Napa as the original Larkmead property, where the original stone winery was built in 1884. It also gained fame as the home of Hanns Kornell where Champagne was produced in […]

By December 18, 2017 0 Comments Read More →
Impact of Cannabis on Wine Commerce: New Keynote at 2018 DTC Wine Symposium

Impact of Cannabis on Wine Commerce: New Keynote at 2018 DTC Wine Symposium

Napa, CA, November 21, 2017 – The Steering Committee for the 11th annual Direct to Consumer Wine Symposium is pleased to announce an additional keynote topic focused on the impact of cannabis on wine commerce. The summit takes place January 17-18, 2018, at the Hilton Concord Hotel in Concord, California. Grapes to Grass: How Will […]

By November 21, 2017 0 Comments Read More →
Mystery Shoppers Visit ZD Wines

Mystery Shoppers Visit ZD Wines

ZD Wines is located on the Silverado Trail toward the North end of Rutherford, its entrance is marked by a boulder showcasing their logo. ZD Wines was founded in 1963 by aerospace engineers Norman deLeuze and Gino Zepponi, with the concept to produce world-class Burgundian style Chardonnay and Pinot Noir. ZD Wines acquired its brand […]

By November 13, 2017 0 Comments Read More →