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Tag: DTC

Mystery Shoppers Visit Beaulieu Vineyard

Mystery Shoppers Visit Beaulieu Vineyard

Beaulieu Vineyard was named by Fernande LaTour when she and her husband George purchased 4 acres of Ranch property in Rutherford in early 1900. Translated, it means “beautiful place.” George LaTour arrived with a vision to make Napa Valley Cabernet Sauvignon that would rival his native France. Over the years he not only built Beaulieu Vineyard (BV) to […]

By January 17, 2018 0 Comments Read More →
2018 DTC Wine Symposium Trade Show Sold Out, Sponsors to Preview New Products & Services

2018 DTC Wine Symposium Trade Show Sold Out, Sponsors to Preview New Products & Services

Napa, CA, January 3, 2018 – The trade show at the 2018 Direct to Consumer Wine Symposium sold out early last month, and participating sponsors have an array of new products and services to unveil at the 11th annual summit, January 17-18, 2018, at the Hilton Concord Hotel in Concord, California. For more details and […]

Tactics Associated with DTC Success

Tactics Associated with DTC Success

Direct to Consumer sales continues to be wineries’ most profitable revenue channel and in many cases, the only channel. However, developing a strategy that optimize sales, customer acquisition, and retention can be difficult without a solid dataset to benchmark performance against. Now in its 11th year, VinQuest research conducted by wine industry advisors VinterActive LLC […]

Mystery Shoppers Visit Frank Family Vineyards

Mystery Shoppers Visit Frank Family Vineyards

Frank Family Vineyards is a popular family winery located on Larkmead Road on the south end of Calistoga. The winery has a long legacy in Napa as the original Larkmead property, where the original stone winery was built in 1884. It also gained fame as the home of Hanns Kornell where Champagne was produced in […]

By December 18, 2017 0 Comments Read More →
Impact of Cannabis on Wine Commerce: New Keynote at 2018 DTC Wine Symposium

Impact of Cannabis on Wine Commerce: New Keynote at 2018 DTC Wine Symposium

Napa, CA, November 21, 2017 – The Steering Committee for the 11th annual Direct to Consumer Wine Symposium is pleased to announce an additional keynote topic focused on the impact of cannabis on wine commerce. The summit takes place January 17-18, 2018, at the Hilton Concord Hotel in Concord, California. Grapes to Grass: How Will […]

By November 21, 2017 0 Comments Read More →
Mystery Shoppers Visit ZD Wines

Mystery Shoppers Visit ZD Wines

ZD Wines is located on the Silverado Trail toward the North end of Rutherford, its entrance is marked by a boulder showcasing their logo. ZD Wines was founded in 1963 by aerospace engineers Norman deLeuze and Gino Zepponi, with the concept to produce world-class Burgundian style Chardonnay and Pinot Noir. ZD Wines acquired its brand […]

By November 13, 2017 0 Comments Read More →
Vin65 Is Now WineDirect

Vin65 Is Now WineDirect

Since joining forces in 2012, WineDirect and Vin65 have created a seamless end-to-end DTC solution – unique in the industry – that spans from point of sale through order delivery. A reflection of five years of integration and evolution across technology and teams, last week the company consolidated all operations under the WineDirect brand. “By […]

Paul Mabray Presents at Wine Women’s “DTC and The Digital Marketing Forecast for 2018” at Raymond Vineyards

Paul Mabray Presents at Wine Women’s “DTC and The Digital Marketing Forecast for 2018” at Raymond Vineyards

Sonoma, California | October 31, 2017: WINE WOMEN hosts the next installment of its Fall Marketing Series with a luncheon at Raymond Vineyards in St. Helena, featuring guest speaker Paul Mabray on November 15th, from noon to 2 pm. ABOUT “DTC & THE DIGITAL MARKETING FORECAST FOR 2018” Wine Women’s Fall Marketing Series continues with […]

By November 1, 2017 0 Comments Read More →
How to Ship Wine to 30+ States at a Reasonable Price

How to Ship Wine to 30+ States at a Reasonable Price

When I first started in this business I asked around to other wineries regarding many aspects of the business. Many wineries have chosen to obtain their own permits in selected states, however some have selected a shipping service that holds permits in various states. The service also may work with the wineries & some states […]

By October 31, 2017 0 Comments Read More →
Mystery Shoppers Visit Conn Creek Winery

Mystery Shoppers Visit Conn Creek Winery

Conn Creek Winery is located on a strategic corner of the Silverado Trail and Conn Creek Road in St. Helena. Founded in 1973 by Bill & Kathy Collins, whose commitment to producing Bordeaux style wines was instrumental in developing Napa Valley as a prestigious wine region, Conn Creek exemplifies the varied styles of what Napa […]

By October 24, 2017 0 Comments Read More →
Mystery Shoppers Visit Pine Ridge Vineyards

Mystery Shoppers Visit Pine Ridge Vineyards

Pine Ridge Vineyards is located on a strategic stretch of the Napa Silverado Trail within the Stags Leap District. They are known for their single vineyard varietals harvested in some of Napa Valley’s most prestigious AVA’s. The visitor center offers by appointment tastings in their caves and cellar or for walk-ins, a standing tasting bar upon entering. Tastings […]

By September 18, 2017 6 Comments Read More →
Event and Hospitality Constraints Strangling Direct to Consumer Sales Vital for the Wine Industry

Event and Hospitality Constraints Strangling Direct to Consumer Sales Vital for the Wine Industry

Across the entire wine industry, there are significant challenges, stated Robert McMillan, executive vice president and founder of Silicon Valley Bank’s Wine Division at the recent forum of Santa Barbara’s wine industry.

By September 5, 2017 0 Comments Read More →
Mystery Shoppers Visit Laird Family Estate

Mystery Shoppers Visit Laird Family Estate

Laird Family Estate is located on the south end of Rt. 29 in Napa Valley. The property, which houses a visitor center and crush production facility, has been a familiar staple along Solano Avenue since it was built in 1999. The Laird Family heritage began when Ken Laird became a grower after Robert Mondavi agreed […]

By August 24, 2017 3 Comments Read More →
Mystery Shoppers Visit Regusci Winery

Mystery Shoppers Visit Regusci Winery

Regusci Winery is located on a beautiful vineyard Estate with the legacy Napa family name boldly positioned in the entryway. The long driveway up to the visitor center winds through their 160 acres of Estate grapevines, and often the vineyard dogs greet you upon arrival. Guests enter into an old stone tasting room with tables and bars situated […]

East Coast DTC Survey Reveal Top Performing Winery Strategies with 50% Higher Growth

East Coast DTC Survey Reveal Top Performing Winery Strategies with 50% Higher Growth

VinterActive has just released their newest data report, VinQuest 2017, which focuses on the East Coast wine industry’s direct-to-consumer practices. Bryan St. Amant, Founder & CEO of VinterActive, has a stated commitment to deliver the tools, knowledge and service needed for wineries to take full advantage of the direct-to-consumer market, the wine industry’s fastest growing sales channel.

By July 6, 2017 0 Comments Read More →