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Tag: DTC

Consumer Expectations and Decreasing Tasting Room Traffic Call for Innovative DTC Marketing Strategies

Consumer Expectations and Decreasing Tasting Room Traffic Call for Innovative DTC Marketing Strategies

It comes back to understanding who the customer is, what they want and building a relationship around that in order to maximize sales.

By October 18, 2018 0 Comments Read More →
Mystery Shoppers Visit Starmont Winery

Mystery Shoppers Visit Starmont Winery

Strategically located on Highway 29 at the crossroads of Carneros and Napa Valley, Starmont Winery offers visitors a multifaceted approach to their wine tasting itineraries. Easily accessible from either direction, the modern facility and tasting room focuses on their small production, DTC wines, mostly grown on the surrounding 55 acre Carneros Estate. The region is well known for […]

By September 18, 2018 0 Comments Read More →
Making the Most of Dwindling Customer Engagement Opportunities

Making the Most of Dwindling Customer Engagement Opportunities

The biggest difference between tasting rooms and wine clubs that perform beyond expectation and those that don’t, is an organizational commitment to employee training, according to the 2017 VinQuest direct to consumer benchmark report.

By September 13, 2018 0 Comments Read More →
Innovations to Supercharge DTC Sales

Innovations to Supercharge DTC Sales

Latest products and services showcased at Wine Industry Impact Conference A broad range of wine industry-specific product and service providers will participate in the Business Zone at the upcoming Wine Industry Impact Conference in Adelaide on October 18. Delegates will have the opportunity to explore and discover ways to improve capability and competitiveness in the […]

By September 12, 2018 0 Comments Read More →
New Study Reveals Specific Staff Hospitality Behaviors Linked to Direct to Consumer Wine Sales

New Study Reveals Specific Staff Hospitality Behaviors Linked to Direct to Consumer Wine Sales

Rohnert Park, California – The Wine Business Institute (WBI) in the School of Business and Economics (SBE) at Sonoma State University (SSU) today announced a new study by Dr. Kyuho Lee, associate professor of marketing, and Dr. Anisya Fritz, professional faculty at the Wine Business Institute and proprietor of Lynmar Estate Winery, entitled, “The Impact of […]

Afternoon Brief, July 10

Afternoon Brief, July 10

Does Napa Valley have too much Cabernet? The question informed most of last month’s Vineyard Economics Symposium…

By July 10, 2018 0 Comments Read More →
Mystery Shoppers Visit Alpha Omega

Mystery Shoppers Visit Alpha Omega

Alpha Omega Winery was founded in 2006 by vintners Robin and Michelle Baggett. The Baggetts began their foray in the wine Industry through their well-known first winery endeavor, Tolosa, which was established in 1998 in San Luis Obisbo’s Edna Valley. The Baggett’s launched Alpha Omega with the intention to create exceptional Bordeaux varietals representative of […]

Top 10 DTC Sales Growth Practices

Top 10 DTC Sales Growth Practices

Bryan St. Amant of VinterActive LLC has been doing VinQuest research for more than a decade, producing data that illustrates which tactics have been successful for wineries seeking more direct to consumer sales. VinQuest 2018 Consumer Direct Wine Sales Report was created to help growth-oriented wineries succeed, utilizing this data.

By May 14, 2018 0 Comments Read More →
Mystery Shoppers Visit Priest Ranch Wines

Mystery Shoppers Visit Priest Ranch Wines

Priest Ranch Wines is located in Yountville, and serves as a satellite location showcasing the wines of the 600 acre parcel of the same name in Chiles Valley. The Priest Ranch label was inspired by James Joshua Priest, a Gold Rush prospector who settled in the area in 1869. In 2004, the Priest Ranch property was combined with […]

What You Should Know About Wine Customers

What You Should Know About Wine Customers

Interesting article in Wine Business.com last week by Cyril Penn about how big data can unlock DTC potential and boost sales. There was a lot of good information in the article, some of which I will go into at a later date. Today I am focusing on some of the statistics about wine consumers that […]

Redeeming Utah: A Model of Virtue in the New Era of Direct-to-Consumer Wine?

Redeeming Utah: A Model of Virtue in the New Era of Direct-to-Consumer Wine?

More often than not, when the topic of Utah liquor laws arises—among those who drink in Utah, that is—a river of laments will follow. It’s only natural. Limited shelf selections at state wine stores, aesthetically bland retail experiences (so brick, so mortar!), the enduring peculiarities of the on-premise consumption of alcoholic beverages and, alas, the lowest blood alcohol limit for drivers in the nation (to take effect in December), all account for the bewilderment.

By March 9, 2018 0 Comments Read More →
Why Wineries Need Specialized Digital Audits

Why Wineries Need Specialized Digital Audits

Consumers have increasingly turned to digital channels to learn about new wines and wine tasting experiences, research wines as they stand in the grocery store aisle, and buy more wine, more frequently, online.  

Tasting Room Trends: 2017 Review and 2018 Forecasts

Tasting Room Trends: 2017 Review and 2018 Forecasts

At VingDirect, we exist to help family wineries achieve their direct to consumer goals. Whether your focus is to grow sales and wine club members, to train and educate your staff, to polish up your brand, or to take a look at your overall DTC business, we can help. We take time to learn about your […]

Changing Our Thinking for the Digital Age

Changing Our Thinking for the Digital Age

By Susan DeMatei Wineries, as their true selves, are an agricultural business. Sagacious written advice for agriculture success has been around a long time – arguably since 800 BC when the Greeks wrote poetry now regarded as the first “farmer’s almanac.” But nothing in the past 2800 years has prepared us for the digital age. […]

Mystery Shoppers Visit Beaulieu Vineyard

Mystery Shoppers Visit Beaulieu Vineyard

Beaulieu Vineyard was named by Fernande LaTour when she and her husband George purchased 4 acres of Ranch property in Rutherford in early 1900. Translated, it means “beautiful place.” George LaTour arrived with a vision to make Napa Valley Cabernet Sauvignon that would rival his native France. Over the years he not only built Beaulieu Vineyard (BV) to […]

By January 17, 2018 0 Comments Read More →