Tag: E Column
The Best and Less of Customer Service
Last week was an interesting week for me. Tuesday, I went for a walk with a friend of mine in the local regional park....
Take a Step Back
The approach of summer and the good weather during this season bring more customers out of their houses and into your winery, store, restaurant...
Emotion Sells
As salespeople we tend to think that we are going to sell more through our expertise or having lots of information about the product...
More on Sales
When people come into your business do they already know that they are or are not going to buy from you? The answer to...
Encouraging Sales
There are lots of ways to encourage customers to buy. When considering various avenues to promote sales, there are a few things you need...
What Makes People Buy?
I was looking into buying patterns on the internet the other day for a couple of sales seminars that I am putting together and...
Get in the May Mood
There is a lot going on in the month of May.
Mother’s Day is coming up fast.
Think of different ways to wish a happy Mother’s...
Skills That Successful Salespeople Have?
Good salespeople are a company’s best asset, but a good salesperson needs to know more than sales tactics.
The most important skill is customer service....
Are Your Customers Having Fun?
How often do your make your customers smile or laugh? Is it at least once during any interaction? Well almost any interaction, if someone...
Customer Service: The Good, the Bad, and the Very Ugly
After watching a segment on the television about a couple of companies that offer customer service that is above and beyond the norm, earlier...
What About the Wine Label?
I was speaking to a group of wineries and growers recently about sales and marketing of wine and grapes. In the course of the...
Emails to Customers
I was at the USBevX conference and trade show in Washington DC in February. It was a great conference with lots of valuable information...
It’s Important to Be Important!
It’s nice to feel important. Think about the last time someone (a friend, family member or a business) made you feel important. What does...
Are You Missing Marketing Opportunities?
There are very few times when you are talking to others that you can’t take advantage of marketing your business. I don’t mean hijacking...
Conducting a Job Interview
When you are hiring new employees the job interview is critical to successfully finding the right person. In this blog we will be focusing...
