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Tag: Ed Rice

Package Redesign Flipped Double Digit Decline to Growth

Package Redesign Flipped Double Digit Decline to Growth

To say Cline Cellars Marketing Director Christine Lilienthal is thrilled about the new label design and packaging for the winery’s core Lodi Zinfandel would be an understatement. Her collaboration with Affinity Creative Group in repackaging this nationally distributed wine has meant a complete overhaul of the perception of this wine in the marketplace – and the sales numbers show it.

By August 29, 2018 3 Comments Read More →
Shaping a New, Authentic Brand Identity for Napa Cellars

Shaping a New, Authentic Brand Identity for Napa Cellars

New packaging for Napa Cellars’ latest Classic Collection release reveals a dramatic transformation from its previous use of whimsical imagery. The brand now projects a clean, fresh, yet classic, “Napa” sense of place. While this transformation makes perfect sense given the brand’s namesake location, established equities and 40-year heritage, the brand design overhaul required serious […]

By March 5, 2018 0 Comments Read More →
G Ink Capabilities Showcased with Wintersun Labels and Capsules

G Ink Capabilities Showcased with Wintersun Labels and Capsules

G3 Enterprises are continuing to develop their G Ink technologies and have displayed label and capsule designs utilizing the bichromic, thermochromic, and photochromic features of their inks at the Unified Wine and Grape Symposium for the last two years. This year, G3 Enterprises partnered with Affinity Creative Group, a San Francisco Bay Area strategic branding […]

By February 8, 2016 0 Comments Read More →
Afternoon Brief, March 18

Afternoon Brief, March 18

Subscribe to the Afternoon Brief Trending Story: Wine Industry Revolutionary, Ben Parsons; Breaks with Tradition and Pushes Boundaries of the Law Its no real surprise that Ben Parsons would be the chief instigator in a movement to change Colorados beverage distribution laws… Today’s News Sonoma rejects cap on tasting rooms Winery tasting room operators won […]