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Tag: Elizabeth Hans McCrone

One Man’s Idea Becomes Leading Filtration and Remediation Solution for Wine Industry

One Man’s Idea Becomes Leading Filtration and Remediation Solution for Wine Industry

The method Tudhope developed worked so well, he started VA Filtration South Africa in 1999 to focus on vinegar removal for wineries in the Western Cape. 

By November 29, 2018 0 Comments Read More →
Consumer Expectations and Decreasing Tasting Room Traffic Call for Innovative DTC Marketing Strategies

Consumer Expectations and Decreasing Tasting Room Traffic Call for Innovative DTC Marketing Strategies

It comes back to understanding who the customer is, what they want and building a relationship around that in order to maximize sales.

By October 18, 2018 0 Comments Read More →
Oxygen Transfer Rates: Small Amounts Can Mean Big Differences to Wine Sensory Profiles

Oxygen Transfer Rates: Small Amounts Can Mean Big Differences to Wine Sensory Profiles

Gone are the days when screw caps and synthetic cork wine closures automatically translated to inferior wine.

Most industry professionals today agree that technological advances in how wine is sealed have not only protected the contents as well as natural cork, but also created more options for winemakers seeking innovative ways to continually improve their craft.

By September 27, 2018 0 Comments Read More →
Making the Most of Dwindling Customer Engagement Opportunities

Making the Most of Dwindling Customer Engagement Opportunities

The biggest difference between tasting rooms and wine clubs that perform beyond expectation and those that don’t, is an organizational commitment to employee training, according to the 2017 VinQuest direct to consumer benchmark report.

By September 13, 2018 0 Comments Read More →
Expanded 2018 WIN Expo Conference Stacked with Wine Business Experts

Expanded 2018 WIN Expo Conference Stacked with Wine Business Experts

The 7th annual North Coast Wine Industry Expo (WIN Expo), the second largest wine industry trade show in North America, has bolstered the conference portion of its program this year to address the increasing complexity of issues facing the wine industry.

By August 27, 2018 0 Comments Read More →
Creating a Dialogue Where Wine and Weed Intersect

Creating a Dialogue Where Wine and Weed Intersect

The big difference is that one of these substances has been legal in the U.S. for commercial purposes since 1933. The other is gaining legal status somewhat painfully, state by state, and does not yet enjoy federal protections under the law.

By July 23, 2018 0 Comments Read More →
North Coast AVAs Take Center Stage in Wine Competition to Decide “The Best of the Best”

North Coast AVAs Take Center Stage in Wine Competition to Decide “The Best of the Best”

“Arguably, some of the best wines produced in the world are made right here, in our own backyard.”

By March 27, 2018 0 Comments Read More →
Expert Wine Marketer, Eric Guerra, to Keynote Closing USBevX Session

Expert Wine Marketer, Eric Guerra, to Keynote Closing USBevX Session

With more than 14 years in the business, Guerra has managed an impressive number of iconic wine brands, including industry icons like Kendall-Jackson and Mumm Napa, as well as Gary Farrell in the Russian River Valley, Campo Viejo in Rioja and the prestigious Maison Perrier-Jouët Champagne.

By February 1, 2018 1 Comments Read More →
Wine’s Most Inspiring People 2018: Wine Business Educator and Influencer

Wine’s Most Inspiring People 2018: Wine Business Educator and Influencer

Ray Johnson’s life and career in wine has touched the lives of thousands. Here is just a snapshot of comments from a few people who have been inspired by Johnson as a teacher, mentor, colleague and friend.

By January 15, 2018 0 Comments Read More →
Ray Johnson: “Making Great Wine Is Not Enough”

Ray Johnson: “Making Great Wine Is Not Enough”

Ray Johnson has been the Executive Director of the Wine Business Institute (WIB) at Sonoma State University since 2010.  In that position, he has successfully worked to raise the visibility and viability of the department and helped to generate millions of dollars in support of its students, faculty and programs.

By January 15, 2018 0 Comments Read More →
Young Winemakers Paving the Way for Development of Industry in Eastern U.S.

Young Winemakers Paving the Way for Development of Industry in Eastern U.S.

By Elizabeth Hans McCrone Frank Morgan thinks the way he got into wine isn’t much of a story, but he’s wrong. It began more than a decade ago, when he was on a nine month long project for an aerospace company in northern California. His work required a lot of cross-country commuting from his home […]

By January 15, 2018 0 Comments Read More →
Acquisitions Impact on North Coast Grape Growers Hard to Predict Due to Market “Hesitation”

Acquisitions Impact on North Coast Grape Growers Hard to Predict Due to Market “Hesitation”

Impacts from Fires Still Unknown but Believed to Be Minimal. Glenn Proctor has been in the business of predicting market trends for the wine industry for thirty plus years, and he’s seen his share of ups and downs.

By October 31, 2017 0 Comments Read More →
Pét Nat Wines: A Fresh Look at an Old Style for 2017 and Beyond

Pét Nat Wines: A Fresh Look at an Old Style for 2017 and Beyond

Contrary to popular belief, Dom Pérignon was not the first monk in France to discover the magic between wine fermentation and carbon dioxide to create the bubbles in a bottle that led to champagne.

By September 18, 2017 0 Comments Read More →
Experts Fear Global Wine Industry Lags Dangerously Behind in Embracing Social Media

Experts Fear Global Wine Industry Lags Dangerously Behind in Embracing Social Media

“We have to understand this … that in 25 years, there won’t be people alive who have lived without it.”

By September 13, 2017 3 Comments Read More →
Wine in Cans Shifting Consumer Perceptions, Especially Among Millennial Drinkers

Wine in Cans Shifting Consumer Perceptions, Especially Among Millennial Drinkers

The classic “wine snob” model, epitomized by images of cork sniffing connoisseurs spending lavish amounts of money on bottles culled from famous European cellars, may well be making way for consumers embracing a newer, fresher version of the beverage that’s driving a sharp, upward trend in the wine-buying marketplace: wine in cans.

By August 31, 2017 0 Comments Read More →