Saturday, March 23, 2019
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Motivation Starts with You

There was an interesting article in while back in INC Magazine on motivating employees. The article contained a lot of sound advice. However, an...

Creating Unique Interactions

The best thing about working in hospitality is that we get to interact with different kinds of people all the time. If you don’t...

Words of Wisdom

On Monday March 4, 2019 I read a Facebook post from Tina Caputo. For many years Tina was the editor for Vineyard & Winery...

Searching for the Lost

If cases of wine were missing from your winery, would you start a search to find out what happened to them? Of course you...

Lessons to Be Learned

We visited the Department of Motor Vehicles last week. We had made an appointment as there are almost 500,000 people in the county in...

If You Have to Assume…Make Positive Assumptions

“Sales are contingent upon the attitude of the salesperson - not the attitude of the prospect.” W. Clement Stone I am not sure that there...

Keeping in Front of Mind Awareness

In today’s world, people are inundated with information, advertising and promotion about products. Without regular reminders of the benefits of your products or services,...

The Importance of Your Logo

Is your logo aging well? A good logo is a visual representation of your company’s identity. It provides information for potential customers and makes...

The Most Important Elements of Sales

In many wineries, sales training in sketchy at best. So, this week’s blog covers some the basics of sales training that are often overlooked.  If...

What Your Guests Want From You?

The title of this blog, “What Your Guests Want From You,” is somewhat disingenuous. All businesses have many different types of customers, though in...

Customer Differentiation

As human beings we understand that in many ways we are all very much alike. We have the same basic needs for air, water,...

Small Investment…BIG RETURN

The Facts It is going to be an interesting year for the wine sales in the United States. Reports are saying that wine production is...

More Tips to Boost Email Engagement

Last week’s blog contained ideas to bolster email engagement. This week’s blog offers more ideas that can help. Before we move forward with more...

Creating Emails Customers Want to Read

Since the broad acceptance of email as the most efficient way to communicate, the medium has grown exponentially. According to an article written by...

Thanksgiving – a Plethora of Emails

I received what seemed like a boatload of emails from wineries over the Thanksgiving and shopping extravaganza long weekend. Some wineries sent me up to five...