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Tag: Elizabeth Slater

The Most Important Elements of Sales

The Most Important Elements of Sales

In many wineries, sales training in sketchy at best. So, this week’s blog covers some the basics of sales training that are often overlooked.  If we want to sell, we should listen more than we talk. Some sales trainers say customers should do 80% of the talking, some say 60%. This leaves either 20% or […]

What Your Guests Want From You?

What Your Guests Want From You?

The title of this blog, “What Your Guests Want From You,” is somewhat disingenuous. All businesses have many different types of customers, though in wineries there are even more variables. Coming through you doors you may have everyone from people who have never been to a winery before and/or don’t drink wine, to those who […]

Customer Differentiation

Customer Differentiation

As human beings we understand that in many ways we are all very much alike. We have the same basic needs for air, water, food, sunshine, etc. However, we like to think of ourselves as individuals and that we are unlike anyone else. In a word: unique. While many businesses, small and large, would prefer […]

Small Investment…BIG RETURN

Small Investment…BIG RETURN

The Facts It is going to be an interesting year for the wine sales in the United States. Reports are saying that wine production is increasing in the U.S. with more wineries opening every year and wine imports to the U.S. are increasing. A May 2018 report from the Wine Institute noted that wine available […]

More Tips to Boost Email Engagement

More Tips to Boost Email Engagement

Last week’s blog contained ideas to bolster email engagement. This week’s blog offers more ideas that can help. Before we move forward with more ideas, I want to add a little more information about personal stories and the subject line (the most important line in your email). Open Up to Customers In your subject line […]

Creating Emails Customers Want to Read

Creating Emails Customers Want to Read

Since the broad acceptance of email as the most efficient way to communicate, the medium has grown exponentially. According to an article written by Sharon Hurley Hall, more than 74 trillion emails are sent every year and the number continues to go up year after year. I remember as far back in the early 2000s […]

Thanksgiving – a Plethora of Emails

Thanksgiving – a Plethora of Emails

I received what seemed like a boatload of emails from wineries over the Thanksgiving and shopping extravaganza long weekend. Some wineries sent me up to five emails in a three or four-day period. Most were touting special pricing on their wines and/or low priced or free shipping. Offers included: 20% saving with $10 ground shipping Free […]

Working Through Guests’ Price Objections

Working Through Guests’ Price Objections

When a guest objects to the price of one of your products, don’t be discouraged. Many times an objection to the price is the first signal that they really want to buy the product you are selling. If guests were not interested, they would thank you and leave. For some people part of the fun […]

Happy Thanksgiving

Happy Thanksgiving

This is a busy week, both personally and in business, so I will make today’s blog brief. As Black Friday is the biggest sales day for most businesses in the U.S. (and even in countries where they don’t celebrate Thanksgiving), keep in mind that it pays to spend a minute or two focusing on the […]

Customer Engagement Reminders

Customer Engagement Reminders

Black Friday and the December holidays are quick approaching, which means you are busy, busy, busy for a couple of months. As most people seem to be rather stressed at this time, it helps if you go out of your way to be patient, polite and professional with all your customers. Here are a few […]

Are Your Employees Motivated?

Are Your Employees Motivated?

Business owners may spend a lot of time planning ways to motivate staff and managers. However, it seems that starting with why staff members are not motivated should be the first step in the process. If you know why your staff isn’t motivated, it is much easier to put into play the strategies that will […]

Holiday Sales

Holiday Sales

The scariest thing about Halloween is that it makes us realize how little time we have left in this year. Which means that if you haven’t already rolled out your holiday selling plans, now is the time. For those who are not yet thinking about the holidays, here are a few tips. While the main […]

Ramifications of Bad Customer Service

Ramifications of Bad Customer Service

As I was wandering through the Internet I found some great information on customer service on Help Scout. The article was actually a compilation of quotes, facts and statistics from different companies and individuals focused on the ramifications of bad customer service and the benefits of positive engagement with customers. I thought I would pull […]

Customer or Guest? Customer Service or Customer Engagement?

Customer or Guest? Customer Service or Customer Engagement?

The words you use to describe your clients are important. Some people may dismiss the use of slightly different words such as customer or guest, service or engagement as just semantics. However the words you use influence the way you think and the way you may act towards the people who visit your winery. Let’s […]

How Is Your Email Response?

How Is Your Email Response?

I found an interesting article by Alexandra Braunstein in this week’s Target Marketing newsletter. The article explains three reasons why your customers may be ignoring your emails. Ms. Braunstein starts by talking about the importance of the subscriber behavior – if subscribers stop interacting with your emails (opening or taking action) the mailbox provider may […]