Tag: Elizabeth Slater
Let’s Start a Wine Club
Over the years it seems that everyone is getting into the wine club business. A friend of mine just received a flyer from Southwest...
Up Your Customer Service
Not only are the holidays full of warmth, family, celebration and good feelings, they are also stressful, frustrating and of course there is not...
Uptick in Customer Expectations
I was catching up with my marketing reading this week and came across an article on Marketingprofs.com by Joe Gagnon, a senior vice president for...
What Are You Selling?
It’s easy to think that in any type of retail business, salespeople are there to sell the product…but that is the last part of...
Email Fatigue – The Curse of the Modern Age
I just downloaded from Direct Marketing News their 2015 Essential Guide to Email Marketing, which popped into my email box today. It has some...
Don’t Facebook-Rant Yourself Out of Business
There are lots of examples of people using social media to say or do things that it would be better if they didn’t. It...
Creating a Congenial Workplace
I went into a retail business not to long ago and it became quickly apparent that the employees were having a dispute of some...
Acquiring Visitor Email Addresses
Most businesses work hard on collecting email addresses, in order to stay in touch with their customers and potential customers. These days it seems...
Helping Employees Expand Their Horizons
Managing and motivating employees can be hard work, though there are some ways to make it easier.
Hiring the right people is, of course, the...
An Easy Way to Get More Wine Club Members
I am teaching a short (eight week) class at the local Junior College entitled Consumer Direct Wine Sales & Marketing. As a homework assignment,...
Maximize Holiday Sales
It’s September already, hard to believe but the year is almost over. How are your plans coming for Thanksgiving and the December holidays? Before...
Refine Your Short Pitch to Grab People’s Attention
I found a great article by Jacqueline Whitmore in Business Dictionary.com about refining the short pitch. called 7 Essentials for an Elevator Pitch That...
Business Personality
What is the personality of your business? When you think about your business, what personality traits would you ascribe (or have you ascribed) to...
Accomplish Your Goals Through Planning
Creating a plan to reach your goals is the first step along the road to success in business and in your personal life. Well,...
Are You Researching Your Market?
Market research is very important to success. After all if you don’t really know what your target audience is looking for it’s hard to...
