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Overcoming Objections to the Price of Your Products

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I downloaded a handy informational guide of overcoming sales objections from Resourceful Selling, which I am going to share you over the next couple...

This Week: What, How, Who, and Why Are We Not Selling?

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Last week we looked at what to do, and this week we are looking at the opposite side of the What, How, Who, and...

What, How, Who and Why of Customer Sales & Retention

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Before we even get on the sales floor, there are a number of questions (and the answers to these questions) that we have to...

It’s Prime Selling Time

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As we are in the midst of the summer visitor season at present, this week’s blog has some reminders about the importance of selling...

Dangerous Assumptions That Undermine Profits

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I was recently asked to do an evaluation of a tasting room experience for a winery at which I had done some training. This...

Selling Luxury

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In the past couple of blogs we have talked about the different categories that wines may fall into and the pricing for those categories....

What Does Selling Premium Wines Mean?

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Last week’s blog talked about the different categories that wine may fall into both by price and quality. The next few blogs are going...

Placing Wines by Category and Price

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It used to be that there were two or three wine price categories. The three were low priced wines, medium priced wines and high priced...

It’s Not Only What but When

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Engagement with customers is not only about what you tell them, it is also about when. If you want customers’ visits to your winery...

In the Tasting Room

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Most wineries call their customer space the “Tasting Room” for the very good reason that wine tasting does take place there, and it’s usually...

What You See May Not Be What You Get

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I was checking my emails the other day and came across an email from LinkedIn with a request ostensibly from a woman in New...

A Simple Way to Boost Sales

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Not everyone who is ever going to purchase from your business will do so the first time they come into contact with you. Yet...

Creating Brand Loyalty

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I came across an article in Marketing Profs today by John Miller, the title of which caught my eye, “Brand Love is Bull****…So Now...

Don’t Believe Everything You Think?

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Lately as I started some new projects, I have been thinking about whether or not I believe these projects are viable because I want...

Make Your Websites More Personal

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I have lately spent some time going through winery websites. I do this every few months to catch up on what wineries in different...