Tag: Elizabeth Smith
Turning the Tables on Elizabeth Smith
By Carl Giavanti
Elizabeth Smith’s recent appointment as copywriter for online wine retailer Naked Wines is an example of dedicated wine writing that evolved into...
Should Your Winery Engage a PR Agency to Amplify Its Message?
During these unprecedented times of the COVID-19 pandemic, winery doors were abruptly shut to the public...
Wine’s Most Inspiring People 2019: A Role Model and Advocate for...
Dina Opici is President of Opici Family Distributing, a family-owned wine and spirits distribution company based in Glen Rock, New Jersey, established by her great-grandparents, Joseph and Esther Opici in 1934, then led for over 40 years by her grandparents, Hubert and Rose Opici, beginning in 1944. The company is part of The Opici Group, which also includes and the import business, Opici Wines.
Excellent Hospitality Shows Direct Impact on Wine Sales
The 2017 VinQuest Tasting Room Survey revealed that wineries that employed staff training saw 37% faster tasting room sales growth, 7% better tasting room conversion, and 83% quicker wine club sales growth.
