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Tag: Expert Editorial

3 Tips for Wooing Your Wine Club

3 Tips for Wooing Your Wine Club

You know the story. Wine lovers see a promotion to “join the club” or to get those special “members-only” benefits and they sign up for your wine club. They’re excited. You’re excited. You send out the first shipment and the next thing you know, they cancel the membership.

Holiday Wine Marketing Tips on a Budget

Holiday Wine Marketing Tips on a Budget

Holiday wine sales, already? Seasonal shopping began in October this year, with nearly half of all holiday purchases predicted to occur on mobile. With over 3,600 wineries in California alone, standing out from the pack to promote your wines and tasting experiences as the perfect gift option can seem like a marathon, not a sprint. 

Traceability and Transparency: The New Frontier for Winemaking and Its Impact on Tartrate Stabilization?

Traceability and Transparency: The New Frontier for Winemaking and Its Impact on Tartrate Stabilization?

The new ‘wine frontier’ for oenological or winemaking seems to be moving towards the production of better quality wines with increased traceability and more transparency of ingredients for the consumer.  Consumers are demanding more information about the products they are consuming Providing more information and changing labeling practices in general has been a divisive issue […]

New Research Study Highlights Motivational Differences of Wine Consumers by Generation

New Research Study Highlights Motivational Differences of Wine Consumers by Generation

As a consumer, shopping for wine can be overwhelming. The aisles are full of wine bottles, each with a different label, color scheme, bottle shape, region, varietal, price point, and more. Your eyes scan the bottles and pause on one and then another.

Opportunities for Wineries in Cannabis

Opportunities for Wineries in Cannabis

Like the rest of the alcoholic beverages industry, wineries are waking up to the new reality of cannabis in the United States. The question that many in the industry are asking is – how can I play along? The answer to everyone in the industry is, for the most part, you can’t. However, there are some limited opportunities out there right now for wineries to leverage their brand and their position within the cannabis space.

By September 28, 2018 0 Comments Read More →
Federal Cannabis Legalization the Next Challenge for Wine

Federal Cannabis Legalization the Next Challenge for Wine

As another harvest season is underway in Wine Country, the industry faces a new wave of disruption. Not sparkling rose in 40-ounce cans, but another recreational product – cannabis. Cannabis is on the minds of winemakers and winery owners these days as states continue to legalize and money pours into the industry. Needless to say, the wine industry has taken notice.

By September 18, 2018 0 Comments Read More →
Flooring for Winery Tasting Rooms – Marrying Style and Durability

Flooring for Winery Tasting Rooms – Marrying Style and Durability

By Kendall Youngworth, Tennant Coatings Winery tasting rooms can range from an area in an upscale urban restaurant to a rustic barrel room in a country setting, overlooking vineyards, or other unique environments. While the quality of the wines produced is, of course, paramount in terms of developing a following and increasing profits, the cachet […]

By September 12, 2018 0 Comments Read More →
What They Said About Your Winery in the Limo

What They Said About Your Winery in the Limo

As a wine tour operator and driver, sometimes I can’t help but hear certain things that would make a great feedback for the wineries, but, for whatever reasons, people restrain themselves from expressing.

By September 10, 2018 0 Comments Read More →
Why Your eCommerce System Doesn’t Need to Be Customized

Why Your eCommerce System Doesn’t Need to Be Customized

There’s a perception that we frequently encounter—many wineries expect their eCommerce and online storefront to perfectly mimic the design and structure of their brand’s website. This expectation means that wineries spend a lot of time, effort, and money customizing their eCommerce platform.

We Drink Wine Weird

We Drink Wine Weird

If you’ve ever struggled to help your creative stand out, to craft a unique and authentic brand voice, only to realize it could be true of a dozen other wine brands – it’s possible you’re focused on the wrong person.

Wine Aroma: A Missed Opportunity?

Wine Aroma: A Missed Opportunity?

The Nose Knows with Wine I once heard a sports car aficionado guy say-if a car looks sleek today it will probably be impressive forever. Maybe, when it comes to sleek aromas in wine-a great aroma experience will be remembered and sought after for a long time. Aroma sensations have a palate of thousands and […]

Uncovering Your Distributor’s Critical Success Factors

Uncovering Your Distributor’s Critical Success Factors

The second in a series on improving your standing with your distributors In our last article (Winning Distributor Attention), we began a journey of discussing the importance of and challenges in understanding your distributor in order to better address their needs while getting what you want from them as a growing winery. The first critical […]

Harvest Is Coming. Are You Prepared?

Harvest Is Coming. Are You Prepared?

Here is my harvest checklist so you can rest easy Every year we all find ourselves in the same boat. We ramp up, try to mentally prepare for what is about to come, remember what we’ve done in years past and sometimes realize a bit too late that we may have forgotten something. Here are […]

Winning Distributor Attention

Winning Distributor Attention

There are over nine thousand wineries in the US selling countless brands. Pushing this ocean of product through the chaos of a quickly changing and ever-consolidating distribution network poses monumental challenges for all suppliers and distributors alike, even the largest and most-disciplined. For large suppliers, like in other categories, scale offers a major advantage because […]

Lost in Translation: Stay on Budget When Paying European Cooperages

Lost in Translation: Stay on Budget When Paying European Cooperages

Recent political developments in Europe have had a significant impact on the value of the Euro, with exchange rate volatility increasing the risk for wineries importing oak barrels for harvest.