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Tag: Expert Editorial

Lost in Translation: Stay on Budget When Paying European Cooperages

Lost in Translation: Stay on Budget When Paying European Cooperages

Recent political developments in Europe have had a significant impact on the value of the Euro, with exchange rate volatility increasing the risk for wineries importing oak barrels for harvest.

5 Steps Businesses Can Take to Prepare for Wildfire Season

5 Steps Businesses Can Take to Prepare for Wildfire Season

As with any extreme weather event, wildfires have the potential to devastate businesses caught in the turmoil. But, like any other event, proper planning can mean the difference between business-as-usual and bust.

Napa Storytelling: Why So Serious? A Research Study

Napa Storytelling: Why So Serious? A Research Study

We all love a good story, and the wine business has long recognized the need of good stories to sell wine. Stories differentiate wineries in the stories plot, persona, and person.

Precision Agriculture – Mapping a Path to Success

Precision Agriculture – Mapping a Path to Success

The use of PA is an essential tool in sustainable farming practices and, in some instances, a valuable tool to achieve compliance with local or regional governmental regulations. The previous editorial also discussed the importance of collecting sound, reliable data as critical elements to successfully use PA in farming management.

Wine Packaging: Making the Packaging as Unique as the Wine

Wine Packaging: Making the Packaging as Unique as the Wine

A wine maker’s story and heritage is difficult to capture through a label or standard packaging. The true test for making a wine’s story and heritage come to life is to design a one-of-a-kind packaging that blends history and heritage. Most wine manufacturers place great emphasis on getting their labels just right. Their reasoning is […]

Selling Wine in the Tasting Room

Selling Wine in the Tasting Room

There is nothing surreptitious about selling wine in a tasting room or at a tasting event; the visitor is there anticipating buying a new-found wine that will make life more pleasant. And tasting room staffs should understand—wine sales is not a debate forum; everybody has different tastes and expectations. The visitor arrives with preconceived notions […]

How to Modernize Your Wine Brand Without Sacrificing Heritage

How to Modernize Your Wine Brand Without Sacrificing Heritage

There are more opportunities to drive relevancy with your wine brand than ever before, due in part to the fact that people are consuming it in record numbers.

The Tasting Room: Branding or Marketing

The Tasting Room: Branding or Marketing

In selling wine, especially in the tasting room, there is a difference between marketing and branding. Yes, the two are often co-mingled, but they must be interpreted and managed differently. Without a brand identity it is hard to market wine. We do not want to take this discussion into an esoteric direction, however, tasting rooms […]

Managing the Wine Industry’s Toughest Risk Exposures

Managing the Wine Industry’s Toughest Risk Exposures

Your treasured winery may be borne of a recent family vision, carefully nurtured to newfound popularity and success … or a coveted legacy, handed down from generations before you, whose brand and reputation are the cornerstones for your company mission. Regardless of your roots … threats to your business survival abound, from a variety of […]

Why Wineries Need Specialized Digital Audits

Why Wineries Need Specialized Digital Audits

Consumers have increasingly turned to digital channels to learn about new wines and wine tasting experiences, research wines as they stand in the grocery store aisle, and buy more wine, more frequently, online.  

Music Adds Even More Taste to America’s Wineries

Music Adds Even More Taste to America’s Wineries

What’s better, really, than sipping a wonderful glass of wine in a beautiful vineyard with music playing in the background? Not many things come to mind. Because appealing to the five senses of sight, sound, smell, taste, and touch all at one time is difficult to do. And yet, wineries across America are doing it in their own unique ways.

Changing Our Thinking for the Digital Age

Changing Our Thinking for the Digital Age

By Susan DeMatei Wineries, as their true selves, are an agricultural business. Sagacious written advice for agriculture success has been around a long time – arguably since 800 BC when the Greeks wrote poetry now regarded as the first “farmer’s almanac.” But nothing in the past 2800 years has prepared us for the digital age. […]

Why Single-Serve Wine Is a Popular Option

Why Single-Serve Wine Is a Popular Option

Single-serve wine has become increasingly popular in the past year with convenience and portability being a growing trend. As a result, more companies are offering single-serve wine packaging options, which allow customers to take wine on the go at a picnic or BYOB functions.

Flooring Sanitation Concerns for Wineries

Flooring Sanitation Concerns for Wineries

By Sophia Daukus Winery operators face many challenges unique to the industry – not the least of which is staying in full compliance with the Food Safety Modernization Act (FSMA) sanitation standards. Especially in light of the FDA’s recent unannounced winery inspections, ensuring that the basics of sanitary facility design are in place can make […]

The Sweet Taste of Succession Planning

The Sweet Taste of Succession Planning

By Claudio Cipollina, Business Banking Market Executive, Bank of America Merrill Lynch In order to properly manage your winery, you likely wear many hats to ensure the business runs smoothly. This includes planning new promotions, tours and shipping deadlines across the country. With all of these stressors, it can be hard to look beyond the […]