Tag: Expert Editorial

The new ‘wine frontier’ for oenological or winemaking seems to be moving towards the production of better quality wines with increased traceability and more...

The future of agriculture, and especially of viticulture, is being written in relative anonymity. The funds invested in the sector are increasing considerably but are still insufficient when considering the challenges of tomorrow.

As a consumer, shopping for wine can be overwhelming. The aisles are full of wine bottles, each with a different label, color scheme, bottle shape, region, varietal, price point, and more. Your eyes scan the bottles and pause on one and then another.

Getting out of your office and visiting your distributors in their markets is an essential element of running a successful business. Face-to-face meetings within your distribution network offer vital local data and the opportunity to build a rapport you may never get by only talking on the phone or using email and texts to communicate. It’s so important not to take the impact of these market visits lightly and use each one to leverage relationships and the vital information you receive.

Like the rest of the alcoholic beverages industry, wineries are waking up to the new reality of cannabis in the United States. The question that many in the industry are asking is – how can I play along? The answer to everyone in the industry is, for the most part, you can’t. However, there are some limited opportunities out there right now for wineries to leverage their brand and their position within the cannabis space.

As another harvest season is underway in Wine Country, the industry faces a new wave of disruption. Not sparkling rose in 40-ounce cans, but another recreational product – cannabis. Cannabis is on the minds of winemakers and winery owners these days as states continue to legalize and money pours into the industry. Needless to say, the wine industry has taken notice.

By Kendall Youngworth, Tennant Coatings Winery tasting rooms can range from an area in an upscale urban restaurant to a rustic barrel room in a...

As a wine tour operator and driver, sometimes I can’t help but hear certain things that would make a great feedback for the wineries, but, for whatever reasons, people restrain themselves from expressing.

There’s a perception that we frequently encounter—many wineries expect their eCommerce and online storefront to perfectly mimic the design and structure of their brand’s website. This expectation means that wineries spend a lot of time, effort, and money customizing their eCommerce platform.

If you’ve ever struggled to help your creative stand out, to craft a unique and authentic brand voice, only to realize it could be true of a dozen other wine brands - it’s possible you’re focused on the wrong person.

The Nose Knows with Wine I once heard a sports car aficionado guy say-if a car looks sleek today it will probably be impressive forever....

The second in a series on improving your standing with your distributors In our last article (Winning Distributor Attention), we began a journey of discussing...

One of our biggest learnings, and something we hear time and time again, is that winery owners and winemakers believe that if they make good wine, the rest will follow and they will achieve financial success.

Wineries and family business go hand-in-hand since most smaller wineries are family owned and operated.  As we know, not all wineries approach the industry in the same way and they are all at different stages of family business concerns. 

Here is my harvest checklist so you can rest easy Every year we all find ourselves in the same boat. We ramp up, try to...