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Tag: featured

Your Wine Brand Could Be Lost in One Single Trademark Infringement

Your Wine Brand Could Be Lost in One Single Trademark Infringement

The landscape of the alcoholic beverage industry in the new millennium looks dramatically different than the drinks business of the 20th century. There has been a staggering increase in the number of new private label wine brands for retailers and restaurants, while foreign producers have moved into the U.S. market with new brands at a rate never before seen.

By September 5, 2018 0 Comments Read More →
Why Your eCommerce System Doesn’t Need to Be Customized

Why Your eCommerce System Doesn’t Need to Be Customized

There’s a perception that we frequently encounter—many wineries expect their eCommerce and online storefront to perfectly mimic the design and structure of their brand’s website. This expectation means that wineries spend a lot of time, effort, and money customizing their eCommerce platform.

Great Oregon Wine Company Acquires Willamette Valley’s Duck Pond Cellars

Great Oregon Wine Company Acquires Willamette Valley’s Duck Pond Cellars

Purchase Includes 300 Vineyard Acres Placing the Group Among Top Oregon Wine Producers Dundee, OR, September 5, 2018 – The Great Oregon Wine Company (GOWC) announced today it has acquired iconic Willamette Valley winery Duck Pond Cellars. Founded in 1991 by Doug and Jo Ann Fries and located in the famed Willamette Valley, Duck Pond Cellars is […]

By September 5, 2018 0 Comments Read More →
We Drink Wine Weird

We Drink Wine Weird

If you’ve ever struggled to help your creative stand out, to craft a unique and authentic brand voice, only to realize it could be true of a dozen other wine brands – it’s possible you’re focused on the wrong person.

Uncovering Your Distributor’s Critical Success Factors

Uncovering Your Distributor’s Critical Success Factors

The second in a series on improving your standing with your distributors In our last article (Winning Distributor Attention), we began a journey of discussing the importance of and challenges in understanding your distributor in order to better address their needs while getting what you want from them as a growing winery. The first critical […]

Package Redesign Flipped Double Digit Decline to Growth

Package Redesign Flipped Double Digit Decline to Growth

To say Cline Cellars Marketing Director Christine Lilienthal is thrilled about the new label design and packaging for the winery’s core Lodi Zinfandel would be an understatement. Her collaboration with Affinity Creative Group in repackaging this nationally distributed wine has meant a complete overhaul of the perception of this wine in the marketplace – and the sales numbers show it.

By August 29, 2018 3 Comments Read More →
Grape Shortage Exacerbated as Growing Demand Collides with Bad Weather and Pests in the Mid-Atlantic

Grape Shortage Exacerbated as Growing Demand Collides with Bad Weather and Pests in the Mid-Atlantic

Kevin Atticks, the longtime executive director of the Maryland Wineries Association, has seen a rapid growth of wineries in his state and others around it the last 10 years. It’s a business model that continues to outpace vineyards, which cover 800 acres across Maryland with another 100 new acres not yet producing.

By August 29, 2018 0 Comments Read More →
Expanded 2018 WIN Expo Conference Stacked with Wine Business Experts

Expanded 2018 WIN Expo Conference Stacked with Wine Business Experts

The 7th annual North Coast Wine Industry Expo (WIN Expo), the second largest wine industry trade show in North America, has bolstered the conference portion of its program this year to address the increasing complexity of issues facing the wine industry.

By August 27, 2018 0 Comments Read More →
Business Environment Perceptions of Wineries in the Sierra Foothills: A Call for a Comprehensive Study

Business Environment Perceptions of Wineries in the Sierra Foothills: A Call for a Comprehensive Study

Wineries and family business go hand-in-hand since most smaller wineries are family owned and operated.  As we know, not all wineries approach the industry in the same way and they are all at different stages of family business concerns. 

Cannabis Beyond the Black Market, Blurring Medicinal and Recreational Use

Cannabis Beyond the Black Market, Blurring Medicinal and Recreational Use

Silver has been witness to some illuminating trends since the industry was allowed to open its doors wide. “One of the interesting phenomena, we’ve actually seen with the opening up of the recreational markets is an increase in the sales of our medical brand, Care by Design. It’s far outpaced the growth of some of our recreational brands, which are also growing substantially. I think what’s happening is that people who weren’t comfortable going into a dispensary under the system where you had to go see a physician. Now, you can just go in, and what we’re seeing is friends are bringing friends in saying, ‘Look, come with me and I’ll show you’.”

By August 22, 2018 0 Comments Read More →
7th Annual WIN Expo Attendee Registration Opens

7th Annual WIN Expo Attendee Registration Opens

Educational component expands along with buying opportunities Healdsburg, CA, August 22nd, 2018 – Wine Industry Network opened registration for the 7th Annual WIN Expo, North Coast Wine Industry Trade Show & Conference, scheduled to take place at the Sonoma County Fairgrounds and Event Center in Santa Rosa, CA, on Thursday, December 6th, 2018. WIN Expo […]

Innovative Packaging Company set to make a big splash in U.S. Wine Market

Innovative Packaging Company set to make a big splash in U.S. Wine Market

Cutting-edge bottling, packaging and robotics solutions provider, with smart and exclusive automation and management software and top-of-the-line after-sales service. MASPACK Packaging USA, the American arm of Italian based MASPACK Packaging, is ready to shake up the US market, providing advanced bottling, packaging and robotics solutions to the wine and beverage industry. Experience and expertise in […]

Lake County Wine Industry Status Update

Lake County Wine Industry Status Update

Limited Impact of the Mendocino Complex Fire to the Wine Region Kelseyville, California – August 16, 2018 – Since August 2, 2018, the active fire perimeter of the Mendocino Complex Fires shifted into remote forest wildlands around 15 to 30 miles north of Lake County vineyards. Additionally, as of Wednesday, August 8, 2018, thousands of […]

3rd Party Distribution Benefits

3rd Party Distribution Benefits

and why the option is a wonderful solution If you are a regular reader of my published writing you know that I am a fan of doing it different. I am a fan of pushing your brands to the independent retailer, a fan of selling into market with the market telling you how to price. […]

By August 15, 2018 0 Comments Read More →
First Pick of Sonoma Valley Harvest

First Pick of Sonoma Valley Harvest

Sonoma, Ca (August 15, 2018) – The Sonoma Valley Vintners & Growers Alliance (SVVGA), a non-profit trade association representing more than 100 wineries and 140 grape growers in Sonoma Valley, welcomed the first grape pick of the 2018 Harvest this morning at 4:00 am at Sangiacomo Family Vineyards’ Kiser Vineyard in Los Carneros. Approximately 20 […]