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Tag: In Short Direct Marketing

Social Media – External and Internal

Social Media – External and Internal

Are your employees following the company on social media? If not they should be. Social media is a great place for employees to get reminders of the information or offers that you are broadcasting to customers. In the days before the internet took us to worlds we had never anticipated, it was common in business […]

You May Not Get Many Complaints, But That Doesn’t Mean Your Customers Are Happy

You May Not Get Many Complaints, But That Doesn’t Mean Your Customers Are Happy

I have been researching customer service lately and have found some interesting statistics from a number of different sources. The main thing that came through in virtually all the sites I researched was: Only a small, small percentage of customers who are dissatisfied actually register a complaint with the company. The rest of them don’t […]

Create a Stronger Company Culture by Celebrating the Small Victories

Create a Stronger Company Culture by Celebrating the Small Victories

As many of you know I am on the injured list at present. Unfortunately, I have two things going on at the same time. A broken femur is keeping me wheelchair bound, probably through September, and I am having problems with my one eye that works, so my eyesight is at best, variable. However, for […]

Selling Is Easier in Person

Selling Is Easier in Person

I was sent an Interesting article from my favorite periodical, Harvard Business Review. The article, entitled, “A face to face request is 34 times more successful than an email” talked about research into email vs in-person responses from customers. According to the article, “Despite the reach of email, asking in person is the significantly more […]

The Best and Less of Customer Service

The Best and Less of Customer Service

Last week was an interesting week for me. Tuesday, I went for a walk with a friend of mine in the local regional park. While there I tripped over a rock and eventually found out that I had fractured by distal, femur condyle (a u-shaped bone just above my knee). A bone that until this […]

Take a Step Back

Take a Step Back

The approach of summer and the good weather during this season bring more customers out of their houses and into your winery, store, restaurant or other retail business.   During the height of the busy season it is often more of a challenge to provide the levels of customer service that encourage people to buy […]

Emotion Sells

Emotion Sells

As salespeople we tend to think that we are going to sell more through our expertise or having lots of information about the product (obviously product knowledge is important though it cannot stand alone) and by providing top notch customer service. All these things are important.  However, the real key is to appeal to the […]

More on Sales

More on Sales

When people come into your business do they already know that they are or are not going to buy from you?  The answer to that question is no, they don’t.  How many times have you walked into a business with no intention of buying anything and bought anyway? As a salesperson your job is not […]

Encouraging Sales

Encouraging Sales

There are lots of ways to encourage customers to buy. When considering various avenues to promote sales, there are a few things you need to think about.    There is always a cost involved with any option to promotion your business. Promotion costs either money or time. If it’s not costing you money it is […]

What Makes People Buy?

What Makes People Buy?

I was looking into buying patterns on the internet the other day for a couple of sales seminars that I am putting together and came across some very interesting information, which I will be passing along via my blog and tips. Consumers buy for a myriad of different reasons, here are some of them, think […]

Get in the May Mood

Get in the May Mood

There is a lot going on in the month of May. Mother’s Day is coming up fast. Think of different ways to wish a happy Mother’s Day to mothers and others. For example, if you are a winery that produces and sells Cabernet Sauvignon, wish happy Mother’s Day to Sauvignon Blanc, the wine that is […]

Skills That Successful Salespeople Have?

Skills That Successful Salespeople Have?

Good salespeople are a company’s best asset, but a good salesperson needs to know more than sales tactics. The most important skill is customer service. Until the customer is engaged emotionally s/he is not paying much attention to the information or facts that salespeople are presenting. Buyers initially are more interested in working with a […]

Are Your Customers Having Fun?

Are Your Customers Having Fun?

How often do your make your customers smile or laugh? Is it at least once during any interaction? Well almost any interaction, if someone comes in seething with resentment, first you need to relax them, then solve their problem. After that you might make them smile or laugh. Any time you can make a customer […]

Customer Service: The Good, the Bad, and the Very Ugly

Customer Service: The Good, the Bad, and the Very Ugly

After watching a segment on the television about a couple of companies that offer customer service that is above and beyond the norm, earlier this week, I decided to write my blog on customer service, talking about some companies that really go out of their way. On Monday along came the story about United Airlines […]

What About the Wine Label?

What About the Wine Label?

I was speaking to a group of wineries and growers recently about sales and marketing of wine and grapes. In the course of the conversation a question was asked about the importance of the wine label. The question was about the look of the label and whether it was okay for a label to be […]