Tag: In Short Direct Marketing

Last week’s blog talked about three of the six most important things that guests are looking for when they buy your products. In that...

If you want to be good at hospitality and/or sales, it helps to have a genuine interest in people, rather than having an interest...

There was an interesting article in while back in INC Magazine on motivating employees. The article contained a lot of sound advice. However, an...

The best thing about working in hospitality is that we get to interact with different kinds of people all the time. If you don’t...

On Monday March 4, 2019 I read a Facebook post from Tina Caputo. For many years Tina was the editor for Vineyard & Winery...

If cases of wine were missing from your winery, would you start a search to find out what happened to them? Of course you...

The title of this blog, “What Your Guests Want From You,” is somewhat disingenuous. All businesses have many different types of customers, though in...

As human beings we understand that in many ways we are all very much alike. We have the same basic needs for air, water,...

3-Tier Wine Symposium Announced: The Wine Industry Network (WIN) today announced the launch of the 3-Tier Wine Symposium, a one-day intensive educational conference focused on how to best navigate the evolving and complicated world of distributor relations along with how to capitalize on the opportunities that still exist in the wholesale channel ...

Last week’s blog contained ideas to bolster email engagement. This week’s blog offers more ideas that can help. Before we move forward with more...

Lately as I started some new projects, I have been thinking about whether or not I believe these projects are viable because I want...

I have lately spent some time going through winery websites. I do this every few months to catch up on what wineries in different...

Most companies these days have rewards programs for loyal customers. Though how successful these programs are varies considerably from company to company. In April,...

Before we talk about what can make your brand and products stand out in the crowd, let’s start with why they need to. According...

Elizabeth “E” Slater may be small in stature (she’s 4’ 10”), but she packs a wallop of a message for the wine industry on...