WIN  |  WIN Jobs  |  WIN Data  |  WIN Expo  |  Wine & Weed  |  3TierWine
Facebook  Twitter  Linked In  You Tube  GooglePlus  Pinterest

Tag: In Short Direct Marketing

Sell More Successfully

Sell More Successfully

Some of the biggest shopping days of the year are coming up in the next few weeks, so here are a few tips on how to persuade consumers to purchase your products for holiday gifts and for themselves. From now until the beginning of January, your customers are ready to buy. What are you doing […]

Dealing with Customers’ Problems

Dealing with Customers’ Problems

What do you do when someone has a problem with your company, whether it is a product that isn’t right or doesn’t work, how they were treated, or any other issue that may frustrate him or her? The first thing is not to think of them as difficult customers. When you do so, you have […]

Encourage Wine Exploration

Encourage Wine Exploration

Today’s blog is a follow up on the blog I posted last week in which I printed an email I received from a consumer talking about why they aren’t doing a lot of wine tasting any more. The email talked about how the tasters disliked being told what they were going to taste and how […]

A Note From a Frustrated Wine Consumer

A Note From a Frustrated Wine Consumer

The other day I received an email from a wine consumer I know. This person is not in the wine business, neither is anyone in the family. As a couple they go wine tasting regularly and are thinking about giving it up. The note is exactly as I received it, except that I took out […]

Captivating Your Audience

Captivating Your Audience

When someone comes into your place of business, it’s important to keep your this person engaged and involved in the information you have to impart. Whether you are disseminating facts or giving a sales pitch, you should be aware of how the customer is absorbing the information. Are they interested or are they bored? Are […]

Provide a Quality Experience

Provide a Quality Experience

Next February I am moderating a panel at the USBevX in Washington DC. The panel is about providing a quality experience, so I started thinking about what providing customers with a quality experience means. Of course there are almost as many different answers as there are customers, though there are definitely some overlaps. Most companies […]

Educating Your Customers

Educating Your Customers

There is s lot of discussion at businesses and especially in the wine business about the need to educate customers about products and services. I am definitely not against education, though it’s important to realize that education is not usually at the forefront of someone’s mind when they walk into a business. It’s not so […]

S.M.A.R.T. Marketing

S.M.A.R.T. Marketing

As we come into October, it’s time to start thinking about next year’s goals and budgets. Create your goals with the help of all members of the team. The more involved the team is, the more buy in to reaching the goals. Also let others in the company, who, while not specifically responsible, may impact […]

Happy Customer Service Week

Happy Customer Service Week

Next week or most of next week, October 3 – 7, is Customer Service week. According to the Customer Service Group, in 1992 the U.S. Congress proclaimed Customer Service Week a nationally recognized event, celebrated the firs full week in October. While there is a lot of talk about customer service, companies usually don’t do […]

By September 28, 2016 0 Comments Read More →
What Is Your Body Language Telling Your Customers

What Is Your Body Language Telling Your Customers

Body language sends silent (non-verbal) signals, many of which we are not aware of. Though all the time we are talking to someone our body is communicating messages that are picked up consciously or subconsciously by the person or people you are speaking with. According to Psychology Today, “Micro-expressions, hand gestures and posture register almost […]

By September 21, 2016 0 Comments Read More →
Selling to the Customers’ Emotions

Selling to the Customers’ Emotions

I was watching The Wine Show on the television the other day, It’s an English show that talks about wines from around the world, visiting different wine regions and adding humor into the discourse on wine, winemaking, etc. One of the hosts was asked why he had bought a particular bottle of wine and he […]

By September 14, 2016 0 Comments Read More →
Getting Heard Through an Overcrowded Medium

Getting Heard Through an Overcrowded Medium

Don’t you love the Internet?? Well sometimes you might (when an order comes in from an email you sent out) and sometimes you don’t. However, if you are looking to make a splash on Facebook, for example remember that there are 50 million small business Facebook pages. So you have some competition. When I typed […]

The Four Categories of Emotional Intelligence

The Four Categories of Emotional Intelligence

Continuing from last week on the subject of emotional intelligence. Taken from an article by Lindsay Kolowich on the Hubspot blog, we are now going to look at the four categories of emotional intelligence in the model created by Drs Goleman and Boyatzis. The four categories are: Self Awareness, Self Management, Social Awareness and Relationship […]

Afternoon Brief, August 24

Afternoon Brief, August 24

Deeper Irrigation Method Showing Promise for Vineyards: A new subsurface irrigation system is showing promise for slashing water usage in vineyards…

By August 24, 2016 0 Comments Read More →
Are You Emotionally Intelligent?

Are You Emotionally Intelligent?

Recently I came across an article by Lindsay Kolowich on Hubspot’s blog about Emotional Intelligence that was very interesting. For those of us who make our living in sales (or in my case helping people sell) the ins and outs of how emotions affect customers’ willingness to buy has long been on my radar. Whether […]