Tag: In Short Direct Marketing
Differentiation: Stand Out from the Crowd
I have been reading a lot of winery newsletters recently and have noticed that many of them are very similar to each other. Taking...
Preparing for the Future
A few weeks ago, Rob McMillan an EVP with Silicon Valley Bank and founder of their wine division wrote, as part of his blog...
Seeing Things Differently
Today was a red-letter day for me. As anyone who reads my blog knows I fractured my femur condyle on June 6th of this...
Update Your Competitive Analysis
We all know that part of a good business survival plan is a well-researched competitive analysis. Before you start a business, investigating your competition,...
What Makes Your Business Different?
To be successful, your customers and prospective customers have to know (and be constantly reminded of) how your business is different from other businesses...
Stop Before You Start
Julie Pedroncelli St. John from Pedroncelli Winery sent me a great article by Barry Stuckey who has spent much of his career in hospitality....
Social Media – External and Internal
Are your employees following the company on social media? If not they should be. Social media is a great place for employees to get...
You May Not Get Many Complaints, But That Doesn’t Mean Your...
I have been researching customer service lately and have found some interesting statistics from a number of different sources. The main thing that came...
Create a Stronger Company Culture by Celebrating the Small Victories
As many of you know I am on the injured list at present. Unfortunately, I have two things going on at the same time....
Selling Is Easier in Person
I was sent an Interesting article from my favorite periodical, Harvard Business Review.
The article, entitled, “A face to face request is 34 times more...
The Best and Less of Customer Service
Last week was an interesting week for me. Tuesday, I went for a walk with a friend of mine in the local regional park....
Take a Step Back
The approach of summer and the good weather during this season bring more customers out of their houses and into your winery, store, restaurant...
Emotion Sells
As salespeople we tend to think that we are going to sell more through our expertise or having lots of information about the product...
More on Sales
When people come into your business do they already know that they are or are not going to buy from you? The answer to...
Encouraging Sales
There are lots of ways to encourage customers to buy. When considering various avenues to promote sales, there are a few things you need...
