Tag: In Short Direct Marketing
What Makes People Buy?
I was looking into buying patterns on the internet the other day for a couple of sales seminars that I am putting together and...
Get in the May Mood
There is a lot going on in the month of May.
Mother’s Day is coming up fast.
Think of different ways to wish a happy Mother’s...
Skills That Successful Salespeople Have?
Good salespeople are a company’s best asset, but a good salesperson needs to know more than sales tactics.
The most important skill is customer service....
Are Your Customers Having Fun?
How often do your make your customers smile or laugh? Is it at least once during any interaction? Well almost any interaction, if someone...
Customer Service: The Good, the Bad, and the Very Ugly
After watching a segment on the television about a couple of companies that offer customer service that is above and beyond the norm, earlier...
What About the Wine Label?
I was speaking to a group of wineries and growers recently about sales and marketing of wine and grapes. In the course of the...
Emails to Customers
I was at the USBevX conference and trade show in Washington DC in February. It was a great conference with lots of valuable information...
It’s Important to Be Important!
It’s nice to feel important. Think about the last time someone (a friend, family member or a business) made you feel important. What does...
Are You Missing Marketing Opportunities?
There are very few times when you are talking to others that you can’t take advantage of marketing your business. I don’t mean hijacking...
Conducting a Job Interview
When you are hiring new employees the job interview is critical to successfully finding the right person. In this blog we will be focusing...
Are You Hiring the Right People?
As we rapidly approach the busy season for many businesses, it’s a good time to think about the qualities we need in the people...
Using Customer Reviews To Improve Your Business
In this era of increasing customer involvement you immediately know how many of your customers feel about your company as you can see what...
What Do Your Customers Want From You?
Knowing what your customers want is part and parcel of making your customers happy and ensuring that they will continue to buy from you....
How Much Do You Know About Your Customers?
Kofi Annan the former UN Secretary General said, “Knowledge is power. Information is liberating. Education is the promise and progress, in every society, in...
Getting Your Customers to Opt In
If you are collecting information from customers, make sure that they opt in (agree to your having their contact information). They must agree in...
