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Tag: North Coast Wine Industry Expo

More Wine Industry Professionals Than Ever Drawn to WIN Expo for Learning and Discovery

More Wine Industry Professionals Than Ever Drawn to WIN Expo for Learning and Discovery

3,000 Wine Industry Professionals Attend North Coast Wine Industry Expo Healdsburg, CA, December 7, 2018 –The Wine Industry Network (WIN) today announced that the 7th Annual North Coast Wine Industry Expo (WIN Expo), held again at the Sonoma County Fairgrounds, was another successful gathering of the north coast wine industry to conduct year-end business, attend […]

By December 7, 2018 0 Comments Read More →
12 Things Not to Miss at the WIN Expo Trade Show This Thursday

12 Things Not to Miss at the WIN Expo Trade Show This Thursday

Again this year the North Coast Wine Industry Expo (WIN Expo) will be the second largest wine industry trade show in North America with 300 premium wine industry suppliers at the Sonoma County Fairgrounds on Thursday Dec. 6. The broad array of exhibitors will showcase everything vineyards and wineries need and some new things you […]

By December 3, 2018 0 Comments Read More →
North Coast Wine Industry Expo Exhibitors Guide

North Coast Wine Industry Expo Exhibitors Guide

The North Coast Wine Industry Expo (WIN Expo) trade show floor hosts 300 exhibitors spread out two building. To help you find what’s relevant and interesting to you the Wine Industry Advisor has put together a Featured Exhibitors Guide. We have organized select exhibitors in the categories below with a taste of what each exhibitor has […]

The Effect of Oak and Grape Tannins in the First Year of Aging

The Effect of Oak and Grape Tannins in the First Year of Aging

A former winemaker, Bertaccini is driven to experiment with wine additives and the products he presents to his clients. To this end, in 2015, he received a ton of excess Pinot Noir grapes from Lodi that winemaker George Natsis donated for a bench trial. The trial would test several different tannin additives on one base wine, a control plus four batches treated with the different tannins, and then consistently taste the five samples throughout the year after bottling.

By November 15, 2018 0 Comments Read More →
Mouthfeel Lessons Learned – Troubleshooting Fermentations

Mouthfeel Lessons Learned – Troubleshooting Fermentations

“Mouthfeel, or how a wine feels on your cheeks and tongue when you taste it, is one of the most important sensory aspects that communicates ‘quality’ in a wine,” says Alison Crowe of Plata Wines.

By November 8, 2018 0 Comments Read More →
Preventing Stuck Fermentations While Preserving Wine Quality

Preventing Stuck Fermentations While Preserving Wine Quality

“If you’ve ever had a stuck ferment, you want to avoid that in the future. In the past, I’ve battled with stuck fermentations that were mainly fructose, and they’re a bear to restart.”

By November 1, 2018 0 Comments Read More →
Market Trends for All: Case Goods and Bulk Wine Forecast

Market Trends for All: Case Goods and Bulk Wine Forecast

In this WIN Expo staple, Turrentine Brokerage offers a recap of the 2018 harvest and provides an update of the state of the grape and bulk wine markets, as well as case good sales trends, with emphasis on the North Coast as well as California-wide. Brian Clements, Vice President and Bryan Foster, National Sales Manager will be offering their expert and data-driven insights on what changes are currently happening in this market. Providing detail relevant to all levels of grape growers, small and large wineries, they are convinced that the information provided can help inform business decisions.

By October 25, 2018 0 Comments Read More →
Consumer Expectations and Decreasing Tasting Room Traffic Call for Innovative DTC Marketing Strategies

Consumer Expectations and Decreasing Tasting Room Traffic Call for Innovative DTC Marketing Strategies

It comes back to understanding who the customer is, what they want and building a relationship around that in order to maximize sales.

By October 18, 2018 0 Comments Read More →
Navigating the Changing Landscape of Wine Publicity

Navigating the Changing Landscape of Wine Publicity

Good wine writers look for what appeals to their audience. Who is their reader and are they strictly looking for an examination of wine quality – or lack thereof – or are they seeking lifestyle pieces where the quirky winemaker and extravagant vintner steal the show? The wine is simply a player in the story.

By October 16, 2018 1 Comments Read More →
Local Experts Weigh in on the State of the North Coast Wine Industry

Local Experts Weigh in on the State of the North Coast Wine Industry

What’s been happening in the North Coast wine industry?

Specifically developed for wineries in Sonoma, Napa, Lake, and Mendocino Counties, this conference session will delve into topics for small, direct-to-consumer wineries as well as bigger players with national distribution.

By October 4, 2018 0 Comments Read More →
Oxygen Transfer Rates: Small Amounts Can Mean Big Differences to Wine Sensory Profiles

Oxygen Transfer Rates: Small Amounts Can Mean Big Differences to Wine Sensory Profiles

Gone are the days when screw caps and synthetic cork wine closures automatically translated to inferior wine.

Most industry professionals today agree that technological advances in how wine is sealed have not only protected the contents as well as natural cork, but also created more options for winemakers seeking innovative ways to continually improve their craft.

By September 27, 2018 0 Comments Read More →
Raising a Wine Brand into the Highest Tiers of Luxury

Raising a Wine Brand into the Highest Tiers of Luxury

Eric Guerra is a man who understands that luxury brands must be marketed as such and has built his career in the wine industry by being one of the best at doing just that. When done right, the brand value becomes a constant, a given. There is little discussion of price; the wine is simply worth price you pay to buy it.

By September 20, 2018 0 Comments Read More →
Making the Most of Dwindling Customer Engagement Opportunities

Making the Most of Dwindling Customer Engagement Opportunities

The biggest difference between tasting rooms and wine clubs that perform beyond expectation and those that don’t, is an organizational commitment to employee training, according to the 2017 VinQuest direct to consumer benchmark report.

By September 13, 2018 0 Comments Read More →
Your Wine Brand Could Be Lost in One Single Trademark Infringement

Your Wine Brand Could Be Lost in One Single Trademark Infringement

The landscape of the alcoholic beverage industry in the new millennium looks dramatically different than the drinks business of the 20th century. There has been a staggering increase in the number of new private label wine brands for retailers and restaurants, while foreign producers have moved into the U.S. market with new brands at a rate never before seen.

By September 5, 2018 0 Comments Read More →
Package Redesign Flipped Double Digit Decline to Growth

Package Redesign Flipped Double Digit Decline to Growth

To say Cline Cellars Marketing Director Christine Lilienthal is thrilled about the new label design and packaging for the winery’s core Lodi Zinfandel would be an understatement. Her collaboration with Affinity Creative Group in repackaging this nationally distributed wine has meant a complete overhaul of the perception of this wine in the marketplace – and the sales numbers show it.

By August 29, 2018 3 Comments Read More →