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Tag: North Coast Wine Industry Expo

Loss of Sales, Result of Wine Industry’s Failure to Meet Mobile Challenge

Loss of Sales, Result of Wine Industry’s Failure to Meet Mobile Challenge

Have wine brands across the industry embraced promoting themselves through the use of mobile apps? Scott Stanchak, who teaches graduate level e-commerce marketing at NYU, and is the Managing Director, Mobile Marketing Strategy, at The New York Times, thinks not.

By October 14, 2016 0 Comments Read More →
Millennials on How Their Generation Engages with Wine

Millennials on How Their Generation Engages with Wine

The millennial consumer continues to rise in prominence for the wine industry, but being able to identify the important trends and mediums to connect, engage, and build loyalty with them is a challenge for traditional wine marketers.

By September 27, 2016 0 Comments Read More →
Marijuana and Wine: Understanding New Competition to Build New Opportunities

Marijuana and Wine: Understanding New Competition to Build New Opportunities

The legalization of marijuana in California is a topic with polarizing effects on wine grape growers. Tina Caputo, moderator for WIN Expo’s upcoming session; Marijuana and Wine: Understanding New Competition to Build New Opportunities, believes this topic is important and pertinent to the wine industry.

By September 22, 2016 0 Comments Read More →
Competition Is Fierce, so How Does a Vineyard Stand Out in the Crowd?

Competition Is Fierce, so How Does a Vineyard Stand Out in the Crowd?

According to Karissa Kruse, president of Sonoma County Winegrowers, a shift has happened in the past few years. “Consumers now care about what goes on at a farm level,” she notes. Kruse mentioned that, not that many years ago, it was unique to put the vineyard name on the bottle, but now that is a fairly standard way to give an added marketing benefit to a bottle of wine.

By September 14, 2016 0 Comments Read More →
Attendee Registration Now Open for 2016 WIN Expo

Attendee Registration Now Open for 2016 WIN Expo

North Coast Wine Industry Event Focuses on Education, Networking, and #ExpoDeals Healdsburg, CA, August 23, 2016 – The 2016 North Coast Wine Industry Expo (WIN Expo), presented by Wine Industry Network (WIN), has announced that attendee registration has officially opened. Harvest special pricing on the trade show and educational sessions runs through October and industry […]

Afternoon Brief, June 24

Afternoon Brief, June 24

Jean Arnold Sessions Named Executive Director of Sonoma County Vintners: Sonoma County Vintners announces that Jean Arnold Sessions has been officially appointed the organization’s Executive Director…

By June 24, 2016 0 Comments Read More →
Afternoon Brief, April 8

Afternoon Brief, April 8

Another Glassy-Winged Sharpshooter Egg Mass Discovered in Napa: For the second time this spring, the Napa County Agricultural Commissioner’s Office discovered a viable glassy-winged sharpshooter egg mass during a plant shipment inspection, the county announced Friday…

By April 8, 2016 0 Comments Read More →
Exhibitor Registration Now Open for 5th Annual North Coast Wine Industry Expo

Exhibitor Registration Now Open for 5th Annual North Coast Wine Industry Expo

Limited booth space remains for 2016 WIN Expo April 6th, 2016, Healdsburg, CA – Exhibitor registration is now open and a limited amount of booths are still available for the 5th annual North Coast Wine Industry Expo (WIN Expo), the largest wine industry trade show in the North Coast. The Expo will once again be […]

Afternoon Brief, December 16

Afternoon Brief, December 16

Counterfeit Claims Spark Defamation Action: Wine experts are embroiled in a defamation lawsuit, in which the chairman of The Wine Institute of Las Vegas claims a San Francisco consultant accused him of being a “criminal [who] should be in jail”…

By December 16, 2015 0 Comments Read More →
North Coast Wine Industry Expo Experiences Successful 4th Year

North Coast Wine Industry Expo Experiences Successful 4th Year

Industry gathers again to support regional industry event Healdsburg, Calif., December 7th, 2015 – The 4th Annual North Coast Wine Industry Expo (WIN Expo) which took place on December 4th at the Sonoma County Fairgrounds, was a great success again, solidifying it as a “must attend” business event for the North Coast Wine Industry. It […]

By December 7, 2015 2 Comments Read More →
Dr. Damien Wilson to Advise on State of North Coast Wine Industry December 3

Dr. Damien Wilson to Advise on State of North Coast Wine Industry December 3

Industry Network Picks Wine Business Chair to Lead Discussion of Competitive Threats and Innovation Rohnert Park, California – The Wine Business Institute (WBI) at Sonoma State University (SSU) today announced that Dr. Damien Wilson, Hamel Family Faculty Chair and Associate Professor of Wine Business, will moderate the inaugural session of the Wine Industry Network’s North […]

By November 24, 2015 0 Comments Read More →
11 Wine Industry Award Winners to Exhibit at WIN Expo 2015

11 Wine Industry Award Winners to Exhibit at WIN Expo 2015

The North Bay Business Journal recently announced the 2015 Wine Industry Award winners, and we are pleased to have 8 of the Supplier award winners and 3 of the WINnovation Award winners exhibiting at the 4th annual WIN Expo. The award winners will again be honored with a reception at the Hyatt Vineyard Creek Hotel in […]

By November 24, 2015 0 Comments Read More →
Market Conditions Call for Caution and Solid Decision-Making

Market Conditions Call for Caution and Solid Decision-Making

by Elizabeth Hans McCrone The lighter-than-expected harvest this year has impacted a changing market that’s somewhat out of balance and in the process of correcting itself, according to experts who are keeping a close eye on the current vintage and what it might mean for short and long-term wine industry trends. Glenn Proctor, a Partner […]

By November 23, 2015 0 Comments Read More →
Water Conservation, Sustainability Central to Craft Brewery Operations

Water Conservation, Sustainability Central to Craft Brewery Operations

It wasn’t Peter Kruger’s intention to become a sustainability expert at Bear Republic Brewery – but then, it wasn’t really his intention to get involved with the commercial craft brewing industry at all.

By November 18, 2015 0 Comments Read More →
Wine Sector Needs to “Think Outside the Square,” According to Experts

Wine Sector Needs to “Think Outside the Square,” According to Experts

by Elizabeth Hans McCrone As millennials advance into their drinking years and artisan beer, cider and spirits continue to impact alcohol beverage sales, the wine industry would do well to rethink a business-as-usual operating strategy. This comes from those who have a sharp eye on a swiftly changing market, including Dr. Damien Wilson, the inaugural […]

By November 13, 2015 0 Comments Read More →