WIN  |  WIN Jobs  |  WIN Data  |  WIN Expo  |  Wine & Weed  |  3TierWine
Facebook  Twitter  Linked In  You Tube  GooglePlus  Pinterest

Tag: Paul Mabray

Afternoon Brief, January 17

Afternoon Brief, January 17

Napa Is Suddenly Abuzz with Winery and Vineyard Sales: After a relatively quiet period in Napa Valley mergers and acquisitions, we are suddenly seeing a flurry of activity. The big headline: Ed and Deb Fitts have sold Brand, the very high-end estate on Napa’s Pritchard Hill that they founded in 2005, to Jim Bean and Christine O’Sullivan for an undisclosed price…

By January 17, 2019 0 Comments Read More →
Consumer Behavior Data Now Accessible for Efficient Wine Marketing

Consumer Behavior Data Now Accessible for Efficient Wine Marketing

“The wine industry has been obfuscated by their data sources given the traditional three tier distribution system,” says Mabray. “Consumer behavior and the foundation of how consumers buy is not apparent to wineries, so we (Emetry) come in as kind of data miners, gather wells of data, clean them up, and put them in a data lake.”

By November 28, 2018 0 Comments Read More →
Making Big Data Work for Wine

Making Big Data Work for Wine

“Data doesn’t always tell the truth,” said Paul Mabray, CEO of Emetry in his opening remarks of the Wine Industry Data Summit, setting the tone for an inspirational series of talks about the challenges and opportunities the wine industry faces for using data to better understand and engage wine consumers in an effective and purposeful way.

By October 30, 2018 1 Comments Read More →
Afternoon Brief, October 15

Afternoon Brief, October 15

Wine Supply Is Hitting a Tipping Point: I’ve been pointing out the slowdown in the growth rate of consumer demand by volume for some time now. We are still growing, but the growth rate is slowing, particularly when looking at volume…

By October 15, 2018 0 Comments Read More →
Afternoon Brief, August 22

Afternoon Brief, August 22

Napa Wine M&A Market Remains ‘Robust’ Despite Rising Vineyard, Grape Prices: Vineyard values and grape prices continue to hit new highs in Napa County, but the ongoing thirst for prime wines from the region continues to propel acquisitions of brands and properties that can put the Napa name on the bottle …

By August 22, 2018 0 Comments Read More →
Afternoon Brief, May 30

Afternoon Brief, May 30

Subscribe to the Afternoon Brief   Trending Story: Cult Cabs: Why Screaming Eagle Fetches Top Dollar The shock lingered with the crowd under the white tent at Auction Napa Valley, well after the swirl of confetti settled… Today’s News: Sonoma State University Unveils Wine Spectator Learning Center New $11 million home for the Wine Business […]

By May 30, 2018 0 Comments Read More →
DTC & The Digital Marketing Forecast for 2018

DTC & The Digital Marketing Forecast for 2018

Our Fall Marketing Series wraps up with guest speaker Paul Mabray, digital wine marketing super hero* (see below). If you’re curious where digital marketing and online DTC wine marketing and sales may go in 2018, Paul pulls out his personal crystal ball to forecast its direction for the next year. Le Cabaret @ Raymond Vineyards, […]

By November 15, 2017 0 Comments Read More →
Paul Mabray Presents at Wine Women’s “DTC and The Digital Marketing Forecast for 2018” at Raymond Vineyards

Paul Mabray Presents at Wine Women’s “DTC and The Digital Marketing Forecast for 2018” at Raymond Vineyards

Sonoma, California | October 31, 2017: WINE WOMEN hosts the next installment of its Fall Marketing Series with a luncheon at Raymond Vineyards in St. Helena, featuring guest speaker Paul Mabray on November 15th, from noon to 2 pm. ABOUT “DTC & THE DIGITAL MARKETING FORECAST FOR 2018” Wine Women’s Fall Marketing Series continues with […]

By November 1, 2017 0 Comments Read More →
LIVE Webinar: “Attract Media Attention (No Potions Necessary)”

LIVE Webinar: “Attract Media Attention (No Potions Necessary)”

Attracting media attention is a crucial strategy for increasing your brand awareness… but where do you find time and talent to devote to media? Our winery panelists will talk about their media successes and answer your questions about creating media buzz! Panelists: Paul Mabray, Vice President, Avero, LLC Tara Guthrie, Marketing Director, William Chris Vineyards […]

By August 22, 2017 0 Comments Read More →
Afternoon Brief, August 11

Afternoon Brief, August 11

Subscribe to the Afternoon Brief   Trending Story: Napa Winery Files Lawsuit Against Former Employees for Allegedly Stealing Company Data A Napa Valley winery is suing three former employees for allegedly deleting confidential company information from their work-issued computers after copying the information for personal use and retaliation… Today’s News: An Interview with Paul Mabray, […]

By August 11, 2017 0 Comments Read More →
Afternoon Brief, February 17

Afternoon Brief, February 17

Strong Competition in Wine Sales Will Increase: The 2017 Wine Business Monthly rankings are out, and the results highlight what everyone in the wine business already knows: The competition in the world of wine sales is staggering…

By February 17, 2017 0 Comments Read More →
Afternoon Brief, December 15

Afternoon Brief, December 15

Winery Social Media Software VinTank Returns Under Avero Ownership: Five months since the shuttering of a Napa Valley-based VinTank software service that helped pioneer winery social media management, it’s back under new ownership, a New York-based company that helps thousands of restaurants nationwide manage operations…

By December 15, 2016 0 Comments Read More →
Afternoon Brief, September 26

Afternoon Brief, September 26

Harvest Fair Awards Gala Names Coveted Sweepstakes Winners: Family-owned wineries – both large and small – won the coveted sweepstakes awards Sunday at the Sonoma County Harvest Fair Awards Gala…

By September 26, 2016 0 Comments Read More →
Wine Women Welcomes Paul Mabray as Guest Speaker on October 4th at Stag’s Leap Wine Cellars in Napa

Wine Women Welcomes Paul Mabray as Guest Speaker on October 4th at Stag’s Leap Wine Cellars in Napa

Napa, California | September 26, 2016: WINE WOMEN, a new, nonprofit professional trade organization focused on advancing women’s careers in the wine industry by fostering and nurturing talent, providing networking and training opportunities, as well as advocating for better opportunities for women in this industry, welcomes Paul Mabray, founder and former Chief Strategy Officer of […]

By September 26, 2016 0 Comments Read More →
Afternoon Brief, September 6

Afternoon Brief, September 6

Margrit Biever Mondavi Dies at Age 91: Margrit Mondavi of Napa Valley, widow to Robert G. Mondavi and pioneer of the modern-day California wine industry bringing art and culture to the industry, died today…

By September 6, 2016 0 Comments Read More →