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Tag: Social Media

Afternoon Brief, January 25

Afternoon Brief, January 25

Direct Sales Alters US Wine Market: In 2018, wineries shipped more than 6 million cases of wine, a nine percent increase over the previous year, according to Larry Cormier’s presentation at the annual Direct to Consumer Wine Symposium held in Concord, California. Cormier is the general manager of the Colorado-based ShipCompliant/Sovos company, which gathers this data for presentation to the wine community each year…

By January 25, 2019 0 Comments Read More →
Afternoon Brief, December 27

Afternoon Brief, December 27

U.S. Ambassador to Israel Was Tricked into Investing in an Israeli Winery, Lawsuit Alleges: The U.S. Ambassador to Israel David Friedman was presented with allegedly fraudulent documents when he agreed to invest $730,000 in an Israeli wine company, according to a lawsuit filed Wednesday to a Tel Aviv District Court…

By December 27, 2018 0 Comments Read More →
What You See May Not Be What You Get

What You See May Not Be What You Get

I was checking my emails the other day and came across an email from LinkedIn with a request ostensibly from a woman in New York State wanting to connect with me on LinkedIn. I have a rule about connecting on social media. I never connect with anyone on any site until I have checked his/her […]

How Well Are You Tracking Your Social Media?

How Well Are You Tracking Your Social Media?

While distributing information to your customers and potential customers through social media is important, it’s also important to know how the people that you are reaching are reacting to what you have to say. Are they paying attention to your posts or tweets and passing them along to others or do the posts just disappear. […]

Experts Fear Global Wine Industry Lags Dangerously Behind in Embracing Social Media

Experts Fear Global Wine Industry Lags Dangerously Behind in Embracing Social Media

“We have to understand this … that in 25 years, there won’t be people alive who have lived without it.”

By September 13, 2017 3 Comments Read More →
Does Social Media Help Me Sell Wine?

Does Social Media Help Me Sell Wine?

Engaging in social media is like having your own PR department. I like to call it Consumer PR. You are initiating a conversation about your winery and presenting your brand to the public. For small wineries this can be a little scary due to perceived loss of control. Traditional media approaches like press releases, media […]

Selling Wine Through Facebook Requires the Tenacity for Testing of a Sadistic High School Geometry Teacher Giving Surprise Quizzes

Selling Wine Through Facebook Requires the Tenacity for Testing of a Sadistic High School Geometry Teacher Giving Surprise Quizzes

Remember that teacher in high school who relentlessly surprised the class with random, mid-week quizzes? The secret to success of selling wine through Facebook comes down to channeling that bit of her personality that loved testing. But unlike finally acing that class, Facebook advertising is a constantly moving target with a bunch of ‘gotchas’. Although […]

Afternoon Brief, November 9

Afternoon Brief, November 9

Wine Industry Has Yet to Embrace Full Potential of Social Media Marketing: There’s little doubt that social media marketing has become a cornerstone of modern-day communications and has revolutionized the way companies across the globe now do business…

By November 9, 2015 0 Comments Read More →
Don’t Facebook-Rant Yourself Out of Business

Don’t Facebook-Rant Yourself Out of Business

There are lots of examples of people using social media to say or do things that it would be better if they didn’t. It is common now to hear of some celebrity tweeting their opinion on some topic that they had to explain later, and very recently I saw on the news a clip of […]

Afternoon Brief, March 30

Afternoon Brief, March 30

Washington Wine Country’s Nuclear Threat: A nuclear facility in Washington state’s prime wine country is leaching radioactive groundwater and is one natural disaster away from Fukushi

By March 30, 2015 0 Comments Read More →
Afternoon Brief, February 10

Afternoon Brief, February 10

The Preliminary California Grape Crush Report released today reveals the 2014 winegrape crush was down 7.9% to 3,910,178 from the 2013 record high winegrape crush of 4,245,852 tons…

By February 10, 2015 0 Comments Read More →
Spinning Your Web to Capture Wine Buyers’ Attention

Spinning Your Web to Capture Wine Buyers’ Attention

It isn’t a matter of whether the wine industry needs to focus resources on 21st century technologies in order to stay competitive. The question is where to begin?

By February 10, 2015 0 Comments Read More →
Facebook ‘likes’ are not sales, they are ‘likes’ – here’s how to convert

Facebook ‘likes’ are not sales, they are ‘likes’ – here’s how to convert

We use it all, Facebook, Twitter, LinkedIn, Tumblr, and more; just like you do. But, there is a shift happening in social media that can impact your business and really change the way we communicate with our end user.

By February 3, 2015 2 Comments Read More →
Afternoon Brief, January 5

Afternoon Brief, January 5

Shoppers should take care when buying wine in clear glass bottles, says Wotwine, after 35% of wines in clear glass out of the 6,000 wines it sampled in the last two years exhibited signs of damage from light…

By January 5, 2015 0 Comments Read More →
Afternoon Brief, December 29

Afternoon Brief, December 29

Chardonnay and Pinot Noir under threat from climate change: The taste of fine wines like chardonnay and pinot noir is under threat from rising temperatures caused by climate change, scientists have warned…

By December 29, 2014 0 Comments Read More →