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Tag: Steven Lay

Wine Aroma: A Missed Opportunity?

Wine Aroma: A Missed Opportunity?

The Nose Knows with Wine I once heard a sports car aficionado guy say-if a car looks sleek today it will probably be impressive forever. Maybe, when it comes to sleek aromas in wine-a great aroma experience will be remembered and sought after for a long time. Aroma sensations have a palate of thousands and […]

Selling Wine in the Tasting Room

Selling Wine in the Tasting Room

There is nothing surreptitious about selling wine in a tasting room or at a tasting event; the visitor is there anticipating buying a new-found wine that will make life more pleasant. And tasting room staffs should understand—wine sales is not a debate forum; everybody has different tastes and expectations. The visitor arrives with preconceived notions […]

The Tasting Room: Branding or Marketing

The Tasting Room: Branding or Marketing

In selling wine, especially in the tasting room, there is a difference between marketing and branding. Yes, the two are often co-mingled, but they must be interpreted and managed differently. Without a brand identity it is hard to market wine. We do not want to take this discussion into an esoteric direction, however, tasting rooms […]