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Using a Wine’s Story to Sell on Premise

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We all have an inert desire to connect. Nowadays, those needs are being met less frequently in an instant gratification and expendable consumer market. Luckily, wine is one of the industries that still allows consumers to intimately connect with the product.

Napa Storytelling: Why So Serious? A Research Study

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We all love a good story, and the wine business has long recognized the need of good stories to sell wine. Stories differentiate wineries in the stories plot, persona, and person.