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Tag: Tammy Boatright

Direct to Consumer Marketing & Small Producer Strategies for Success

Direct to Consumer Marketing & Small Producer Strategies for Success

One of our biggest learnings, and something we hear time and time again, is that winery owners and winemakers believe that if they make good wine, the rest will follow and they will achieve financial success.

Excellent Hospitality Shows Direct Impact on Wine Sales

Excellent Hospitality Shows Direct Impact on Wine Sales

The 2017 VinQuest Tasting Room Survey revealed that wineries that employed staff training saw 37% faster tasting room sales growth, 7% better tasting room conversion, and 83% quicker wine club sales growth.

By March 14, 2018 0 Comments Read More →
Tasting Room Trends: 2016 Review & 2017 Forecasts

Tasting Room Trends: 2016 Review & 2017 Forecasts

At VingDirect, we exist to help family wineries grow their direct to consumer sales. Our winery clients receive education and training, customized consulting, and our Performance Tracker (PT) software, which provides actionable tasting room data. Ours is the only benchmarking tool in the wine industry and we’re happy to share 2016 learnings and insight to what we think […]

Live Webinar: 2016 Direct to Consumer Trends & 2017 Forecasts

Live Webinar: 2016 Direct to Consumer Trends & 2017 Forecasts

Join the Vingettes as we look back at 2016 tasting room and wine club trends, share regional insights and highlight new areas of DTC growth. VingDirect President/Founder, Tammy Boatright, discusses 2016 key tasting room metrics and offers forecasts and suggestions for 2017. Audience: DTC Managers, General Managers, Owners Date:  Tuesday, December 13 Time: 9:00AM PT – 10:00AM PT Registration closes at […]

By December 13, 2016 0 Comments Read More →