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Grow a Long-Term Competitive Advantage with Lean and Six Sigma Methods

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Learn about growing a long-term competitive advantage by streamlining workflows, increasing capacity and reducing costs with LEAN and Six Sigma methods. In your visitor center...

SecureWineShop™ Offers the Industry’s Best Value All-in-One Wine Sales Software

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Visit VinterActive at Booth #703 where they will be exhibiting their latest generation of winery POS, wine club management, ecommerce, email marketing, and winery...

Complimentary DTC Check Ups at WIN Expo

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Our team of DTC Experts will be on site offering complimentary DTC Check Ups. Stop by for actionable ideas on how you can grow...

New and Expanded DTC Software Solutions

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Microworks Wine Software offers a full suite of Direct To Consumer Sales Management tools specializing in Visitor Center, and Customer Relations Management. Track Sales,...

Century-Old Tradition in Glass Production

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RONA Glassworks is one of the world's leading manufacturers of high-quality beverage glass, dining accessories and decorative glass items. The standard product range is...

Many New Items for the Tasting Room from TopNest Designs

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Ever seen a wrist watch made out of French Oak Barrels? That's one of the MANY new items that we will be exhibiting at...

Making the Most of Dwindling Customer Engagement Opportunities

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The biggest difference between tasting rooms and wine clubs that perform beyond expectation and those that don’t, is an organizational commitment to employee training, according to the 2017 VinQuest direct to consumer benchmark report.

In the Tasting Room

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Most wineries call their customer space the “Tasting Room” for the very good reason that wine tasting does take place there, and it’s usually...

Selling Wine in the Tasting Room

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There is nothing surreptitious about selling wine in a tasting room or at a tasting event; the visitor is there anticipating buying a new-found...

The Tasting Room: Branding or Marketing

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In selling wine, especially in the tasting room, there is a difference between marketing and branding. Yes, the two are often co-mingled, but they...

Tasting Room Trends: 2017 Review and 2018 Forecasts

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At VingDirect, we exist to help family wineries achieve their direct to consumer goals. Whether your focus is to grow sales and wine club members,...

A Full Suite of Direct to Consumer Sales Tools

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Microworks Wine Software provides a full suite of Direct to Consumer Sales tools designed specifically for Wineries. Featuring Tablet POS, Wine Club, Inventory, Compliance,...

Point of Sale 4.0

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Introducing OrderPort Point of Sale 4.0! See all the great features at booth 343 at the Unified Symposium. With 4.0 accept EMV card payments...

Latest Wine Pouch Packaging Innovations

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Astrapouch packaging and wine experts will be available to answer all of your questions and show you the latest innovative products for packaging your...

VingDirect Performance Tracker Has Helped Family Wineries Increase New Wine Club...

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At VingDirect, we firmly believe “What Gets Measured Gets Managed!” Did you know that wine club revenue represents 80%+ of a winery’s DTC revenue?...