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Afternoon Brief, January 3

2019 U.S. Alcohol Consumption to Increase While Population Growth Stagnates: In an abstract titled, Alcohol Consumption in the United States: Past, Present, and Future Trends published in the Journal of Wine Economics Volume 13, Number 2, James Fogerty and Derby Voon examined ...

Afternoon Brief, September 6

Your Wine Brand Could Be Lost in One Single Trademark Infringement: The landscape of the alcoholic beverage industry in the new millennium looks dramatically different than the drinks business of the 20th century.

Why Your eCommerce System Doesn’t Need to Be Customized

There’s a perception that we frequently encounter—many wineries expect their eCommerce and online storefront to perfectly mimic the design and structure of their brand’s website. This expectation means that wineries spend a lot of time, effort, and money customizing their eCommerce platform.