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Tag: VingDirect

Virtual Sales Training: Phone Friendly Wine Sales

Virtual Sales Training: Phone Friendly Wine Sales

One of the biggest untapped DTC opportunities for family wineries is outbound phone sales. Winery fans love a phone call from ‘their winery’. Date: Tuesday, December 4 , 2018 Time: 9am – 12:30pm (PT) Where: Online Learn the following in VingDirect’s Phone Friendly Sales Training: Psychology of sales Scripting Outbound call flow Winning wine descriptions […]

By December 4, 2018 0 Comments Read More →
Tasting Room Manager Training Part II

Tasting Room Manager Training Part II

Part II: Onboarding & Coaching Your Team – OCTOBER 3, 2018 Create a Timeline for Onboarding and Ongoing Coaching Onboarding Structure- How to Introduce Your Team to Responsibilities, Culture, Tools, Environment, and Colleagues Find Out About the Leadership Strengths, Challenges, and Development Tips for the Enneagram Types Discover Ways to Motivate Your Team Learn How to Effectively […]

By October 3, 2018 0 Comments Read More →
Tasting Room Manager Training Part I

Tasting Room Manager Training Part I

Part I: Hiring & Building A Strong Team – OCTOBER 2, 2018 Learn How to Identify Tasting Room Talent Get Step by Step Tools to Write a Compelling Ad Learn What to Look for in a Resume Create Key Questions for the Interview Process CLICK HERE TO REGISTER **ATTN: VingDirect members please contact us for your […]

By October 2, 2018 0 Comments Read More →
Jump Into Action:Create Strategic DTC Plans for Your Winery

Jump Into Action:Create Strategic DTC Plans for Your Winery

How can you be successful without a plan in place? Learn how to plan a successful direct to consumer program at your winery and put it into action. Hear from Cory Brown, CFO of Long Shadows Vintners, and Tammy Boatright, President of VingDirect. Register Here ALWAYS FREE FOR VINGDIRECT MEMBERS!

By August 28, 2018 0 Comments Read More →
Direct to Consumer Marketing & Small Producer Strategies for Success

Direct to Consumer Marketing & Small Producer Strategies for Success

One of our biggest learnings, and something we hear time and time again, is that winery owners and winemakers believe that if they make good wine, the rest will follow and they will achieve financial success.

Afternoon Brief, August 13, 2018

Afternoon Brief, August 13, 2018

Will the Mendocino Complex Fires Put a Chokehold on Grapes This Harvest?
The Mendocino Complex fires in Lake County created a dense plume of smoke over the Beckstoffer vineyard for several days in early August. More than 50 vineyard workers were sent home that week because of poor visibility…

By August 13, 2018 0 Comments Read More →
Live Webinar: Marketing Matters – Discover Marketing Secrets

Live Webinar: Marketing Matters – Discover Marketing Secrets

How do your marketing efforts measure up? Do you have a calendar in place? Are you reflecting your brand image? Are you segmenting? Learn best practices and discover the secrets to make your marketing successful! ALWAYS FREE FOR VINGDIRECT MEMBERS! Register

By June 26, 2018 0 Comments Read More →
Virtual Training: ‘Build & Strengthen Your Tasting Room Dream Team!’

Virtual Training: ‘Build & Strengthen Your Tasting Room Dream Team!’

Part 1: ‘HIRING & BUILDING A STRONG TEAM’ Attendees Will Learn: How to Identify Tasting Room Talent What to Look for in a Resume How to Build a Strong, Cohesive Team Part 2: ‘MANAGING YOUR TEAM’ Attendees Will Learn: Identify Your Leadership Style Discover Ways to Motivate Your Team Learn How to Effectively Manage Your […]

By May 29, 2018 0 Comments Read More →
2018 VingDirect Forum: Becoming Unforgettable

2018 VingDirect Forum: Becoming Unforgettable

‘Wine Club Retention: You worked so hard to get them, how do you keep them?’ A guest will most often join your wine club because they had a memorable experience in your tasting room. How do you keep that love alive and continue to grow the relationship? In this, session our panel will discuss proven retention […]

By April 12, 2018 0 Comments Read More →
Excellent Hospitality Shows Direct Impact on Wine Sales

Excellent Hospitality Shows Direct Impact on Wine Sales

The 2017 VinQuest Tasting Room Survey revealed that wineries that employed staff training saw 37% faster tasting room sales growth, 7% better tasting room conversion, and 83% quicker wine club sales growth.

By March 14, 2018 0 Comments Read More →
Live Webinar: Building Blocks of Wine Club – How Strong Is Your Foundation?

Live Webinar: Building Blocks of Wine Club – How Strong Is Your Foundation?

How does your wine club measure up? Are you set up for success or failure? Discover best practices for your wine club structure that you can implement today. Members contact us for your free code. Sign Up

By February 27, 2018 0 Comments Read More →
Tasting Room Trends: 2017 Review and 2018 Forecasts

Tasting Room Trends: 2017 Review and 2018 Forecasts

At VingDirect, we exist to help family wineries achieve their direct to consumer goals. Whether your focus is to grow sales and wine club members, to train and educate your staff, to polish up your brand, or to take a look at your overall DTC business, we can help. We take time to learn about your […]

VingDirect Announces New and Improved VingPortal (Tasting Room and Benchmarking Performance Tracker) Featuring the Largest DTC Library for the Wine Industry

VingDirect Announces New and Improved VingPortal (Tasting Room and Benchmarking Performance Tracker) Featuring the Largest DTC Library for the Wine Industry

Sebastopol, CA – VingDirect today announced the launch of their new and improved VingPortal. The VingPortal features a Tasting Room Performance Tracker, Benchmarking dashboard tool, and Resource Library. This online tool provides wineries with results- driven data and is now enhanced to provide new views and additional resources for VingDirect members. “VingDirect was created to help family wineries […]

By February 12, 2018 0 Comments Read More →
Free Live Webinar: 2017 DTC Trends & 2018 Forecasts

Free Live Webinar: 2017 DTC Trends & 2018 Forecasts

Join VingDirect on January 23rd to look back at 2017 tasting room and wine club trends, share regional insights and highlight new areas of DTC growth. VingDirect President/Founder, Tammy Boatright, discusses 2017 key tasting room metrics and offers forecasts and suggestions for 2018. Register for free  

By January 23, 2018 0 Comments Read More →
Live Webinar: “Call Me – Outbound Phone Marketing”

Live Webinar: “Call Me – Outbound Phone Marketing”

One of the biggest untapped DTC opportunities for family wineries is Outbound Phone Sales. Winery fans love a phone call from “their winery.” Join us on this live webinar to learn how to do Outbound right! VingDirect Members contact us for your discounted rate!

By January 9, 2018 0 Comments Read More →