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Tag: VingDirect

2018 VingDirect Forum: Becoming Unforgettable

2018 VingDirect Forum: Becoming Unforgettable

‘Wine Club Retention: You worked so hard to get them, how do you keep them?’ A guest will most often join your wine club because they had a memorable experience in your tasting room. How do you keep that love alive and continue to grow the relationship? In this, session our panel will discuss proven retention […]

By April 12, 2018 0 Comments Read More →
Excellent Hospitality Shows Direct Impact on Wine Sales

Excellent Hospitality Shows Direct Impact on Wine Sales

The 2017 VinQuest Tasting Room Survey revealed that wineries that employed staff training saw 37% faster tasting room sales growth, 7% better tasting room conversion, and 83% quicker wine club sales growth.

By March 14, 2018 0 Comments Read More →
Live Webinar: Building Blocks of Wine Club – How Strong Is Your Foundation?

Live Webinar: Building Blocks of Wine Club – How Strong Is Your Foundation?

How does your wine club measure up? Are you set up for success or failure? Discover best practices for your wine club structure that you can implement today. Members contact us for your free code. Sign Up

By February 27, 2018 0 Comments Read More →
Tasting Room Trends: 2017 Review and 2018 Forecasts

Tasting Room Trends: 2017 Review and 2018 Forecasts

At VingDirect, we exist to help family wineries achieve their direct to consumer goals. Whether your focus is to grow sales and wine club members, to train and educate your staff, to polish up your brand, or to take a look at your overall DTC business, we can help. We take time to learn about your […]

VingDirect Announces New and Improved VingPortal (Tasting Room and Benchmarking Performance Tracker) Featuring the Largest DTC Library for the Wine Industry

VingDirect Announces New and Improved VingPortal (Tasting Room and Benchmarking Performance Tracker) Featuring the Largest DTC Library for the Wine Industry

Sebastopol, CA – VingDirect today announced the launch of their new and improved VingPortal. The VingPortal features a Tasting Room Performance Tracker, Benchmarking dashboard tool, and Resource Library. This online tool provides wineries with results- driven data and is now enhanced to provide new views and additional resources for VingDirect members. “VingDirect was created to help family wineries […]

By February 12, 2018 0 Comments Read More →
Free Live Webinar: 2017 DTC Trends & 2018 Forecasts

Free Live Webinar: 2017 DTC Trends & 2018 Forecasts

Join VingDirect on January 23rd to look back at 2017 tasting room and wine club trends, share regional insights and highlight new areas of DTC growth. VingDirect President/Founder, Tammy Boatright, discusses 2017 key tasting room metrics and offers forecasts and suggestions for 2018. Register for free  

By January 23, 2018 0 Comments Read More →
Live Webinar: “Call Me – Outbound Phone Marketing”

Live Webinar: “Call Me – Outbound Phone Marketing”

One of the biggest untapped DTC opportunities for family wineries is Outbound Phone Sales. Winery fans love a phone call from “their winery.” Join us on this live webinar to learn how to do Outbound right! VingDirect Members contact us for your discounted rate!

By January 9, 2018 0 Comments Read More →
VingDirect Performance Tracker Has Helped Family Wineries Increase New Wine Club Members by 75%

VingDirect Performance Tracker Has Helped Family Wineries Increase New Wine Club Members by 75%

At VingDirect, we firmly believe “What Gets Measured Gets Managed!” Did you know that wine club revenue represents 80%+ of a winery’s DTC revenue? In fact, most family wineries are only profitable in wine club shipment months. We created our Performance Tracker to provide family wineries an immediate tool to increase tasting room results in […]

Live Webinar: Step Out of the Box & Create Profitable Winery Events

Live Webinar: Step Out of the Box & Create Profitable Winery Events

How often have you questioned the value of wine club events? Let’s face it… they take a lot of energy and many wineries don’t feel successful. This panel of winery managers will discuss the different types of events and how they measure success. Hear about their best events and take away tips to build a […]

By December 12, 2017 0 Comments Read More →
LIVE Webinar: “Wine Club Superstar: A Profile of Success”

LIVE Webinar: “Wine Club Superstar: A Profile of Success”

What do wine club superstars do to grow their clubs? Join us to hear the secrets of our panel of wine club managers. Take away tips and tactics for selling more wine, increasing retention and signing up more wine club members! VingDirect members contact us for your code…webinars are always FREE for you! Sign Up […]

By September 26, 2017 0 Comments Read More →
Virtual Training for Tasting Room Hosts!

Virtual Training for Tasting Room Hosts!

Our 3 hour formal training is still LIVE, but you don’t have to travel! This training still includes roleplay and the opportunity for students to address their specific challenges and questions, and is now available via virtual classroom. This method of training not only allows us to offer this course more often and more widespread, […]

By September 12, 2017 0 Comments Read More →
Converting Guests to Club Members – Increase Club Conversion in the Tasting Room

Converting Guests to Club Members – Increase Club Conversion in the Tasting Room

This formal training will include lots of interaction and role-playing with great take aways you can use immediately in your tasting room. Attendees will learn: How to identify guests as one of four guest types The VingDirect Beginning, Middle, End (BME) technique to convert more guests to club members How to build strong connections with […]

By August 23, 2017 0 Comments Read More →
LIVE Webinar: “Attract Media Attention (No Potions Necessary)”

LIVE Webinar: “Attract Media Attention (No Potions Necessary)”

Attracting media attention is a crucial strategy for increasing your brand awareness… but where do you find time and talent to devote to media? Our winery panelists will talk about their media successes and answer your questions about creating media buzz! Panelists: Paul Mabray, Vice President, Avero, LLC Tara Guthrie, Marketing Director, William Chris Vineyards […]

By August 22, 2017 0 Comments Read More →
Tasting Room Manager Training

Tasting Room Manager Training

Build & Strengthen Your Tasting Room Dream Team! Please note: Attendance is limited to 8 Class begins promptly at 9 a.m., so please join us for coffee at 8:30! Part 1: ‘HIRING & BUILDING A STRONG TEAM’ Attendees Will Learn: -How to Identify Tasting Room Talent -What to Look for in a Resume -How to […]

By June 28, 2017 0 Comments Read More →
Afternoon Brief, June 5

Afternoon Brief, June 5

Subscribe to the Afternoon Brief   Trending Story: Napa Vintners Collaborate to Raise $15.7 Million for Community at Annual Auction Napa Valley With additional contributions coming in overnight, the Napa Valley Vintners has revised the fundraising total for this year’s Auction Napa Valley to $15.7 million… Today’s News: Allies or Adversaries: The Wine & Weed […]

By June 5, 2017 0 Comments Read More →