Tag: Virtual Vines
Mystery Shoppers Visit Pine Ridge Vineyards
Pine Ridge Vineyards is located on a strategic stretch of the Napa Silverado Trail within the Stags Leap District. They are known for their...
The 80/20 Rule- Building A High Touch DTC Client Strategy
The 80/20 principle applies to most business relationships... that is, 80% return is determined by 20% of customers. Today wineries need to focus on...
DTC Sales Web Track: To Have and To Hold- Romancing Your...
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new...
DTC Sales Web Track: To Have and To Hold- Romancing Your...
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new...
Connecting through Email Marketing
The total number of email accounts exceeded 4.3B in 2016. Email marketing has surpassed any other form of digital media marketing with an average...
Talent and the Tasting Room – Building a High Performance Sales...
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance driven culture has become paramount to meet...
Talent and the Tasting Room – Building a High Performance Sales...
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance driven culture has become paramount to meet...
DTC Sales Snap Track: The Host with the Most- Relationship Selling
In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently...
DTC Sales Snap Track: The Host with the Most- Relationship Selling
In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently...
DTC Sales Snap Track: The Host with the Most- Relationship Selling
In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently...
Mystery Shoppers Visit Laird Family Estate
Laird Family Estate is located on the south end of Rt. 29 in Napa Valley. The property, which houses a visitor center and crush...
Mystery Shoppers Visit Regusci Winery
Regusci Winery is located on a beautiful vineyard Estate with the legacy Napa family name boldly positioned in the entryway. The long driveway up to...
Mystery Shoppers Visit Petroni Vineyards
Petroni Vineyards is known for its Italian varietals sourced from its prized Sangiovese Grosso clone from Tuscany, Italy. The winery and residence are tucked away...
Virtual Vines Announces “The V Files” a DTC Best Practices Exposé...
Napa., CA: May 15, 2017 – Virtual Vines releases THE V FILES TM, a monthly exposé based on wineries performance in the tasting room. The...
Afternoon Brief, March 9
Total Wine Shipments to the US Expanded 3% to 399 Million Cases in 2016: For 12-months ending December 2016, Gomberg, Fredrikson & Associates reports that total wine shipments into the US market expanded by 3%, nearing 400 million cases. This growth is consistent with 10 year trends and is across both domestic and imported wines...
